GeoSurf vs. KickFire

For what my team uses GeoSurf for, it is well suited for jumping from country to country to quality control content placements very quickly. For the most part it is reliable, efficient and fast, changing countries and loading content instantly. Our company uses it for a fairly specific task on only our company website, but for what we use it for, it is a very powerful tool.

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For small businesses that don't have big budgets for marketing automation, VisiStat is an ideal first step. For companies that have sophisticated systems in place, VisiStat will augment your analytics and provide a deeper dive into your website activity. Since the implementation involves adding javascript to your site, the user should be familiar with how to do this

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• GeoSurf is redirecting web traffic really well in order to simulate browsing from alternative locations.
• GeoSurf has a good interface and is very easy to set up and adjust.
• GeoSurf provides a very large number of possible VPN locations all around the globe.

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• De-anonymizes website activity at the account (company) level.
• Identifies net new target accounts.
• Displays click path, time on page, time per session, and engagement level of each de-anonymized website visit.
• Gives great daily insight on watchlists you've set up.
• Delivers every possible de-anonymized visit with little filtering for accuracy.
• More on the watchlists. I really love that you can receive immediate alerts on website visits from accounts you've listed on your watchlists. This way, you never miss the window of opportunity to reach out to your key targets while they are currently on your site.
• Salesforce integration is good. KickFire pushes most recent website visits, pages visited, website click path, activity percent change, and more to the given account in Salesforce. You can then create reports and run them regularly to see which accounts are surging in website activity. This is also great for account prospecting, and for planning your sales outreach plan of attack. You can see which bits of your website content are most interesting to the company, and which products they are most interested in.

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• It has been very difficult to set up GeoSurf for a device like an Xbox or Playstation, requiring significant experimentation and multiple devices daisy-chained and we needed to write detailed integration guides for testers. Device-specific solutions or guides would help tremendously.

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• Some outdated information and your credits will be used
• Credit package sizes are not very customizable
• A tad pricy comapred to simillar prospecting tools I've seen

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It has become critical to my business.

We've been happy customers of VisiStat for many years. I've used the service at multiple companies and you can't beat it.

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Easy to use and has a browser add-on

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It was designed for people who are business users, not tech users.

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Never had a problem.

We've never had any outages in the 7+ years using the system.

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Excellent speed on all of the proxies I have used.

The system is very responsive, and when there are times in which data is loading, the VisiStat system provides humorous loading messages.

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They are super responsive and helpful.

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They are very good at solving cases that I bring to them. I'd like to see more proactive support to make sure we are getting the full value out of the solution.

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The program is simple to understand.

The tutorials are very good and they explain how to get started using the system. The online webinars are very good for advancing your knowledge of the product.

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Don't hesitate to contact VisiStat support. They are extremely helpful.

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Geosurf blows them out of the water in terms of features and liability. Freedom offers a cheaper cost but when you are working for a big company it is time to bring out the big guns and that is where GeoSurf comes in. Reliable is an understatement for sure.

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I covered this pretty extensively in the cons. The key differentiator here is that KickFire serves up almost all the data (or so it seems) to the end client. The client then has to do their own work on interpreting it. This is good because it means we don't miss out on any website activities, but it's bad because we get a lot of false positives. 6sense uses the confidence score approach I mentioned in the Cons section, which means the match rates of the data we get are much higher. Our experience with Clearbit comes from other tools that are built on it (Bombora, Drift, etc.), and it has not been great. We've seen many more inaccuracies with Clearbit.

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We've gone from a few thousand unique visitors per month to nearly 200,000 unique visitors. VisiStat doesn't miss a beat.

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• Easy to find mistakes that would have cost a lot had they gone unnoticed.

• Faster lead conversion
• Less time on LinkedIn trying to figure out DM (decision maker)
• Increased employee efficiency

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