TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ghost

    Score8.5 out of 10
    N/AGhost is a CMS for new-media creators to publish, share, and grow a business around their content. Available open source and free (e.g. for blogging), it can also come with tools for business' content marketing.

    $0

    Prezly

    Score9.6 out of 10
    Small Businesses (1-50 employees)
    Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time. Accessible through any browser, Prezly's key features are divided between three main areas: Contact management Full PR CRM for managing contacts Automated contact enrichment and flagging for out-of-date contact details At-a-glance comms timeline per contact showing emails sent/received, added…

    $50

    per month per user

    Pricing
    GhostPrezly
    Editions & Modules
    Ghost (community)
    $0
    Starter
    $11
    per month 1 staff user, 500 members
    Creator
    $31
    per month 2 staff users, 1000 members
    Team
    $63
    per month 5 staff users, 1000 members
    Business
    $249
    per month unlimited staff users, 10,000 members
    Starter Plan
    $50
    per month per user
    Core Plan
    $90
    per month per user
    Premium Plan
    $140
    per month per user
    Enterprise Plan
    custom
    per month per user
    Offerings
    Pricing Offerings
    GhostPrezly
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—Prezly also offers a yearly payment option with a 20% discount. Additional seats are available for each plan, and additional newsrooms are available for Core Plan and above. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customizable functionality; Enterprise Plans are priced based on an organization's requirements.
    More Pricing Information
    Features
    GhostPrezly
    Web Content Creation
    Comparison of Web Content Creation features of Ghost and Prezly
    Feature
    Ghost
    8.7
    1 Ratings
    10% above category average
    Prezly
    -
    Ratings
    WYSIWYG editor9.01 Ratings00 Ratings
    Admin section8.01 Ratings00 Ratings
    Publishing workflow9.01 Ratings00 Ratings
    Web Content Management
    Comparison of Web Content Management features of Ghost and Prezly
    Feature
    Ghost
    8.5
    1 Ratings
    12% above category average
    Prezly
    -
    Ratings
    Content taxonomy9.01 Ratings00 Ratings
    SEO support8.01 Ratings00 Ratings
    Best Alternatives
    GhostPrezly
    Small Businesses
    Umbraco CMS
    Score7 out of 10
    Help a Reporter Out (HARO)
    Score5 out of 10
    Medium-sized Companies
    Square Online
    Score7.7 out of 10
    Cision Communications Cloud
    Score8 out of 10
    Enterprises
    RWS Tridion Sites
    Score9 out of 10
    Meltwater
    Score7.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    GhostPrezly
    Likelihood to Recommend
    10.0
    (1 ratings)
    10.0
    (4 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    GhostPrezly
    Likelihood to Recommend
    Ghost Foundation
    It is well suited for distributed writing and publishing with a subscription component.and well suited for simultaneous deployment to email and the web.
    Its pricing for a very small group (3 or more) tends to the expensive and login across multiple different devices can be aggravating.
    Incentivized
    Read full review
    Prezly
    Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
    Incentivized
    Read full review
    Pros
    Ghost Foundation
    • Creating a newsletter for web and email simultaneously
    • Allowing for paid subscriptions
    • Allowing content to be segmented by subscription type
    • Allows content to be segmented by medium
    • Good analytics across various output medium
    Incentivized
    Read full review
    Prezly
    • Press releases with photos, videos, clean, attractive layout
    • Contact management with tags and segments for media outreach
    • Click rates/open rates to help target our followup outreach
    • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
    Incentivized
    Read full review
    Cons
    Ghost Foundation
    • They wysiwig editor is missing critical functions like superscript and subscript
    • The markdown complement has those features but it doesn’t integrate well with the wysiwig editor
    • Footnoting is hard to do
    Incentivized
    Read full review
    Prezly
    • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
    • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
    • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
    Incentivized
    Read full review
    Usability
    Ghost Foundation
    Flexible, competent and easy to use
    Incentivized
    Read full review
    Prezly
    No answers on this topic
    Alternatives Considered
    Ghost Foundation
    It is simpler, headless, faster than WordPress. The core functionality is focused on subscription membership which is a bloated add on for WordPress. The simplicity has a cost as WordPress, while complicated, offers more expansion opportunities.
    Incentivized
    Read full review
    Prezly
    Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
    Incentivized
    Read full review
    Return on Investment
    Ghost Foundation
    • Our business is totally built around this product
    • It has allowed us to easily and quickly scale our free and our paywalled content experiments
    Incentivized
    Read full review
    Prezly
    • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
    Incentivized
    Read full review
    ScreenShots

    Ghost Screenshots

    Screenshot of the Ghost dashboardScreenshot of Ghost postsScreenshot of Ghost member managementScreenshot of Ghost member profile

    Prezly Screenshots

    Screenshot of Prezly's dedicated CRM and rich contact profilesScreenshot of Prezly's contact list import, which is also used to merge duplicates and weed out bad emailsScreenshot of Prezly's tags, which are used to organize contacts into dynamic media lists that always stay up to date.Screenshot of a Prezly multimedia campaignScreenshot of Prezly's story editorScreenshot of Prezly's reporting, which can display which stories get the most coverage, and which journos are the biggest fans