Prezly is essential for PR pros
July 23, 2018
Prezly is essential for PR pros
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Prezly
I use Prezly to build media kits containing all the assets needed to distribute a press release to media contacts. I also use it in other creative ways: private backgrounding pages, judging guides for awards programs, working pages to share with my team. It also houses my contact database so that I can manage and track contact information and actions/conversations with media.
Pros
- Media kit around a press release including visual assets including video, attachments, text, links, etc.
- Distribute press releases or press pages to the contacts I have uploaded and manage in Prezly.
Cons
- The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
- The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
- You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
- The biggest ROI is in time saved. when sending press releases before Prezly, I used merge emails in Outlook. It took 3-5 hours to refine my list, set up the outlook page, host links of assets, and then run test sends. Prezly can be set up and a release or distribution sent out in 1-2 hours (even less if we copy a previous set up).
- Prezly makes my website press room look amazing. Many media comment on the Prezly press kits I send along and appreciate that the pages are clean, easy to navigate and reliable.
- It is essential to have a contact management system with an opt-out.
There is no comparison.
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