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Prezly -- User-Friendly PR CRM
July 23, 2018

Prezly -- User-Friendly PR CRM

Andrew Woloz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Prezly

We use Prezly as a database for our PR contacts in the music space. It's a great organizational tool for us to make sure we stay on track and keep updated with our key relationships. It allows us to stay organized while collaborating on key projects together. This is the only software we've found to allow us to do this effectively.
  • Organized Contacts / Contact Management
  • Engagement Tracking
  • CRM
  • More Collaboration Tools
  • Newsroom can be a bit confusing for new users
  • Better advanced search features
  • We've seen increased output for our campaigns
  • It has helped us to stay organized as a team
  • It allows us to track different features that we get via Newsroom
Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
It is very well suited for a full blown PR campaign where you need to track certain publications, features and authors. It is less appropriate if you aren't pitching outside sources or if it's a small campaign.