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Starting at $50 per month per user
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What is Prezly?

Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.Accessible through any browser, Prezly's key features are divided between three main areas:Contact managementFull PR CRM for managing contacts Automated contact…

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Entry-level set up fee?

  • Setup fee optional
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  • Free Trial
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  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $50 per month per user
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Product Demos

Your quickstart guide to Prezly

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Product Details

What is Prezly?

Prezly is presented as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.

Accessible through any browser, Prezly's key features are divided between three main areas:

Contact management

  • Full PR CRM for managing contacts
  • Automated contact enrichment and flagging for out-of-date contact details
  • At-a-glance comms timeline per contact showing emails sent/received, added coverage and team notes
  • Options to limit access per team member, allowing for collaboration in-house and out
  • Coverage tracker integrated with CRM and newsrooms

Story creation & publication

  • Purpose-built editor for creating stories and press releases
  • Full multimedia support to embed anything from a tweet to a livestream video, spotify playlists and social media feeds
  • Fully branded multimedia newsrooms available with multiple languages (39 languages currently supported)
  • Newsrooms are SEO-ready, allowing for organic discoverability via search engines as well as private visibility and post scheduling


  • Supports mass campaigns as well as 1-to-1 pitching and follow-up
  • Built-in email client for verified email delivery
  • Post scheduling and embargo options
  • Live analytics per campaign
  • GDPR compliance built in

Prezly includes round-the-clock support available by chat and email, and boasts a Customer Rating of 97%.

Prezly Features

  • Supported: Contact/Campaign Management
  • Supported: Newsroom Customization
  • Supported: Media Distribution
  • Supported: Campaign reporting
  • Supported: Newsroom and story analytics
  • Supported: Multimedia
  • Supported: SEO
  • Supported: Relationship Management
  • Supported: Engagement Tracking
  • Supported: Campaign Scheduling
  • Supported: Pitching
  • Supported: White Label
  • Supported: Publication
  • Supported: Scheduling Tools
  • Supported: Contact Segmentation

Prezly Screenshots

Screenshot of Prezly's dedicated CRM and rich contact profilesScreenshot of Prezly's contact list import, which is also used to merge duplicates and weed out bad emailsScreenshot of Prezly's tags, which are used to organize contacts into dynamic media lists that always stay up to date.Screenshot of a Prezly multimedia campaignScreenshot of Prezly's story editorScreenshot of Prezly's reporting, which can display which stories get the most coverage, and which journos are the biggest fans

Prezly Videos

Sharing Influencer Stories When Using Prezly's PR Software

Watch A whirlwind tour through Prezly's core features from the CEO, Jesse Wynants.

Prezly Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesGlobal
Supported LanguagesEnglish

Prezly Customer Size Distribution

Small Businesses (1-50 employees)30%
Mid-Size Companies (51-500 employees)30%
Enterprises (more than 500 employees)10%
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Reviews and Ratings



(1-4 of 4)
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Score 10 out of 10
Vetted Review
Verified User
We are pleased that Prezly in general has so many stable features that serve both for the direct management of the most important points when establishing collaborative processes by the team, and allow us to be focused on making group interaction sessions where you can easily review the information provided by each member.
  • Prezly allows us to collect all the information of those bugs, or in any case, inconveniences, that are related to the gaps that the workflow model of our company shows from the beginning, which serves as a basis for creating better and more elaborate performance schemes regarding future workflow formations.
  • Prezly's platform tends to constantly present slowness issues if you are going to work with external flows coming from other platforms, usually while they are loading, or it can lead to the platform itself stopping its use. Our recommendation to deal with this is to simply copy the workflows inside Prezly, without using the original formats.
Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
  • Improved performance schemes for stream formations in our server monitoring.
  • We have taken into account our net profit rates during the time of using Prezly, and therefore we decided that the platform is useful when generating work formations that result in higher profits. Prezly has proven to be an excellent investment, which has satisfied our team.
Harvest, Podium, Seismic
Sarah Beatty, APR | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Prezly to build digital newsrooms, create beautiful and visual press releases with photos and video that drop right into emails. It also helps us segment and manage reporter contacts. It's a simple, easy-to-use system that helps us punch above our weight as a small PR firm. The open rate/clicks feature helps us know who has received and opened the pitch, who's really interested and what's driving their interest, and who to follow up with to make sure they've seen the pitch. We're also experimenting with dropping the Dropbox link with video in the email above the pitch when we distribute content. All in all, Prezly in an invaluable tool we use almost daily as a PR firm.
  • Press releases with photos, videos, clean, attractive layout
  • Contact management with tags and segments for media outreach
  • Click rates/open rates to help target our followup outreach
  • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
  • I'd like to see a little closer match between the preview layout and how the stories/emails populate in the actual email outreach
  • I'd love a way to host video in the digital newsrooms
  • I would LOVE LOVE LOVE a way to name campaigns individually (i.e. Print reporters or TV newsrooms or Producers so I can differentiate campaigns
Prezly is a powerful tool to manage media relations by creating a digital newsroom, digital press releases with embedded photos and video, and a contact management system that's easy to use and responsive. It makes us look professional and sophisticated and reflects well on our clients. It also helps us be targeted and strategic in our outreach by using the tag and segment system that lets us send releases only to the people most likely to be interested. We have a reputation of being good media partners and Prezly is a big reason for that.
  • Prezly helps us know who has opened/interacted with our press releases, making followup more precise
  • Prezly helps us present owned content (photos/videos) beautifully and easily, increasing their use by media partner
  • Prezly has helped increase our press release open rates
It's been a while since I evaluated Prezly against Cision. It's an apples-to-oranges comparison because Cision has a lot of additional features, but Prezly has a robust CRM platform and digital newsroom that outflanks the Cision newsroom in look, feel and ease of use, not to mention cost. It has been several years since I did the comparison, so the Cision offerings may have changed in the meantime, to be fair.
Jennifer Harrison, APR | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use Prezly to build media kits containing all the assets needed to distribute a press release to media contacts. I also use it in other creative ways: private backgrounding pages, judging guides for awards programs, working pages to share with my team. It also houses my contact database so that I can manage and track contact information and actions/conversations with media.
  • Media kit around a press release including visual assets including video, attachments, text, links, etc.
  • Distribute press releases or press pages to the contacts I have uploaded and manage in Prezly.
  • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
  • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
  • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
Prezly is perfect for building media kits and making assets available to anyone, not just the media. It is perfect for my small agency because it is quick and yet the pages look great. It is a great tool for building private pages of assets and backgrounding to send to media for personalized pitches.
  • The biggest ROI is in time saved. when sending press releases before Prezly, I used merge emails in Outlook. It took 3-5 hours to refine my list, set up the outlook page, host links of assets, and then run test sends. Prezly can be set up and a release or distribution sent out in 1-2 hours (even less if we copy a previous set up).
  • Prezly makes my website press room look amazing. Many media comment on the Prezly press kits I send along and appreciate that the pages are clean, easy to navigate and reliable.
  • It is essential to have a contact management system with an opt-out.
There is no comparison.
Andrew Woloz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We use Prezly as a database for our PR contacts in the music space. It's a great organizational tool for us to make sure we stay on track and keep updated with our key relationships. It allows us to stay organized while collaborating on key projects together. This is the only software we've found to allow us to do this effectively.
  • Organized Contacts / Contact Management
  • Engagement Tracking
  • CRM
  • More Collaboration Tools
  • Newsroom can be a bit confusing for new users
  • Better advanced search features
It is very well suited for a full blown PR campaign where you need to track certain publications, features and authors. It is less appropriate if you aren't pitching outside sources or if it's a small campaign.
  • We've seen increased output for our campaigns
  • It has helped us to stay organized as a team
  • It allows us to track different features that we get via Newsroom
Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
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