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Prezly Reviews

3 Ratings
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Score 9.0 out of 100

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Reviews (1-3 of 3)

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March 15, 2021

Prezly helps our media relations rock 'n roll!

Sarah Beatty, APR | TrustRadius Reviewer
Sarah Beatty, APR
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Prezly to build digital newsrooms, create beautiful and visual press releases with photos and video that drop right into emails. It also helps us segment and manage reporter contacts. It's a simple, easy-to-use system that helps us punch above our weight as a small PR firm. The open rate/clicks feature helps us know who has received and opened the pitch, who's really interested and what's driving their interest, and who to follow up with to make sure they've seen the pitch. We're also experimenting with dropping the Dropbox link with video in the email above the pitch when we distribute content. All in all, Prezly in an invaluable tool we use almost daily as a PR firm.
  • Press releases with photos, videos, clean, attractive layout
  • Contact management with tags and segments for media outreach
  • Click rates/open rates to help target our followup outreach
  • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
  • I'd like to see a little closer match between the preview layout and how the stories/emails populate in the actual email outreach
  • I'd love a way to host video in the digital newsrooms
  • I would LOVE LOVE LOVE a way to name campaigns individually (i.e. Print reporters or TV newsrooms or Producers so I can differentiate campaigns
Prezly is a powerful tool to manage media relations by creating a digital newsroom, digital press releases with embedded photos and video, and a contact management system that's easy to use and responsive. It makes us look professional and sophisticated and reflects well on our clients. It also helps us be targeted and strategic in our outreach by using the tag and segment system that lets us send releases only to the people most likely to be interested. We have a reputation of being good media partners and Prezly is a big reason for that.
Read Sarah Beatty, APR's full review
July 22, 2018

Prezly is essential for PR pros

Jennifer Harrison, APR | TrustRadius Reviewer
Jennifer Harrison, APR
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Prezly to build media kits containing all the assets needed to distribute a press release to media contacts. I also use it in other creative ways: private backgrounding pages, judging guides for awards programs, working pages to share with my team. It also houses my contact database so that I can manage and track contact information and actions/conversations with media.
  • Media kit around a press release including visual assets including video, attachments, text, links, etc.
  • Distribute press releases or press pages to the contacts I have uploaded and manage in Prezly.
  • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
  • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
  • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
Prezly is perfect for building media kits and making assets available to anyone, not just the media. It is perfect for my small agency because it is quick and yet the pages look great. It is a great tool for building private pages of assets and backgrounding to send to media for personalized pitches.
Read Jennifer Harrison, APR's full review
July 22, 2018

Prezly -- User-Friendly PR CRM

Andrew Woloz | TrustRadius Reviewer
Andrew Woloz
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Prezly as a database for our PR contacts in the music space. It's a great organizational tool for us to make sure we stay on track and keep updated with our key relationships. It allows us to stay organized while collaborating on key projects together. This is the only software we've found to allow us to do this effectively.
  • Organized Contacts / Contact Management
  • Engagement Tracking
  • CRM
  • More Collaboration Tools
  • Newsroom can be a bit confusing for new users
  • Better advanced search features
It is very well suited for a full blown PR campaign where you need to track certain publications, features and authors. It is less appropriate if you aren't pitching outside sources or if it's a small campaign.
Read Andrew Woloz's full review

Prezly Scorecard Summary

Likelihood to Recommend (3)
9.0

What is Prezly?

Prezly is presented by the vendor as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.

Accessible through any browser, Prezly's key features are divided between three main areas:

Contact management

  • Full PR CRM for managing your contacts
  • Automated contact enrichment and flagging for out-of-date contact details
  • At-a-glance comms timeline per contact showing emails sent/received, added coverage and team notes
  • Options to limit access per team member, allowing for collaboration in-house and out
  • Coverage tracker

Story creation & publication

  • Purpose-built editor for creating stories and press releases
  • Unlimited multimedia integration, from beautiful galleries to video demos to embedded social posts
  • Fully branded multimedia newsrooms available with multiple languages (39 languages currently supported)
  • Newsrooms are SEO-ready, allowing for organic discoverability via search engines or, if preferred, password protection

Distribution

  • Supports mass campaigns and 1-to-1 pitching and follow-up
  • Built-in email client for verified email delivery
  • Post scheduling and embargo options
  • Live analytics per campaign
  • GDPR compliance built in

Prezly includes round-the-clock support available by chat and email, and boasts a Customer Rating of 97%.

Categories:  Public Relations (PR)

Prezly Features

Has featureContact management
Has featurePress release builder
Has featureEmail distribution
Has featurePitching & campaigns
Has featureAudience tagging & segmentation
Has featureInsights & analytics
Has featureCoverage tracker
Has featureOnline newsrooms
Has featureGDPR compliance built in
Has featureMultimedia galleries
Has featureTeam collaboration
Has featureFull support

Prezly Screenshots

Prezly Competitors

Prezly Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?Optional
EditionPricing DetailsTerms
Professional Plan$268per month for 3 seats
Expert Plan$401per month for 3 seats

Additional seats are available for each plan. If you're unsure about your requirements or would just like to know more, get in touch and we'll be happy to discuss how we can work together. For larger/global clients, Prezly offers an Enterprise Plan that accommodates 10+ seats and more customisable functionality; Enterprise Plans are priced based on your requirements, so please drop us a line and tell us what we can do for you.

Prezly Support Options

 Paid Version
Phone
Live Chat
Email
FAQ/Knowledgebase
Video Tutorials / Webinar
On-site training

Prezly Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Mobile Web
Supported Countries:Global
Supported Languages: English