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Score 9.1 out of 100


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Product Details

What is Prezly?

Prezly is presented by the vendor as all-in-one public relations management tool that helps PR teams organise their workflow, collaborate and save time.

Accessible through any browser, Prezly's key features are divided between three main areas:

Contact management

  • Full PR CRM for managing your contacts
  • Automated contact enrichment and flagging for out-of-date contact details
  • At-a-glance comms timeline per contact showing emails sent/received, added coverage and team notes
  • Options to limit access per team member, allowing for collaboration in-house and out
  • Coverage tracker integrated with CRM and newsrooms

Story creation & publication

  • Purpose-built editor for creating stories and press releases
  • Full multimedia support to embed anything from a tweet to a livestream video, spotify playlists and social media feeds
  • Fully branded multimedia newsrooms available with multiple languages (39 languages currently supported)
  • Newsrooms are SEO-ready, allowing for organic discoverability via search engines as well as private visibility and post scheduling


  • Supports mass campaigns as well as 1-to-1 pitching and follow-up
  • Built-in email client for verified email delivery
  • Post scheduling and embargo options
  • Live analytics per campaign
  • GDPR compliance built in

Prezly includes round-the-clock support available by chat and email, and boasts a Customer Rating of 97%.

Prezly Features

  • Supported: Contact management (CRM)
  • Supported: Story editor for press releases, news and blog posts
  • Supported: Email distribution
  • Supported: Pitching & campaigns
  • Supported: Audience tagging & segmentation
  • Supported: Insights & analytics
  • Supported: Coverage tracker
  • Supported: Fully multimedia online newsrooms
  • Supported: GDPR compliance built in
  • Supported: Multimedia galleries
  • Supported: Team collaboration & permissions
  • Supported: Full support
  • Supported: Open API

Prezly Screenshots

Understand your contacts and grow your relationships with our dedicated CRM and rich contact profilesImport all your contact lists, merge duplicates & weed out bad emailsUse simple but powerful tags to organize your contacts into dynamic media lists that always stay up to date.Send stunning multimedia campaigns that stay out of spamThe most sophisticated story editor on the marketMake reporting a breeze by seeing which of your stories get the most coverage, and which journos are your biggest fans

Prezly Video

Prezly Integrations

Prezly Competitors

Prezly Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesGlobal
Supported LanguagesEnglish


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Reviews and Ratings



(1-4 of 4)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
We are pleased that Prezly in general has so many stable features that serve both for the direct management of the most important points when establishing collaborative processes by the team, and allow us to be focused on making group interaction sessions where you can easily review the information provided by each member.
  • Prezly allows us to collect all the information of those bugs, or in any case, inconveniences, that are related to the gaps that the workflow model of our company shows from the beginning, which serves as a basis for creating better and more elaborate performance schemes regarding future workflow formations.
  • Prezly's platform tends to constantly present slowness issues if you are going to work with external flows coming from other platforms, usually while they are loading, or it can lead to the platform itself stopping its use. Our recommendation to deal with this is to simply copy the workflows inside Prezly, without using the original formats.
Since this platform is so easy to use when creating or managing communication workflows, it is recommended to work mostly with scenarios that generally require several processes to complete each group management, for example, to cover from the follow-up of employees within the communications team to the management of the team's communication processes.
Sarah Beatty, APR | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Prezly to build digital newsrooms, create beautiful and visual press releases with photos and video that drop right into emails. It also helps us segment and manage reporter contacts. It's a simple, easy-to-use system that helps us punch above our weight as a small PR firm. The open rate/clicks feature helps us know who has received and opened the pitch, who's really interested and what's driving their interest, and who to follow up with to make sure they've seen the pitch. We're also experimenting with dropping the Dropbox link with video in the email above the pitch when we distribute content. All in all, Prezly in an invaluable tool we use almost daily as a PR firm.
  • Press releases with photos, videos, clean, attractive layout
  • Contact management with tags and segments for media outreach
  • Click rates/open rates to help target our followup outreach
  • Full HTML press releases dropped into email instead of attached PDFs that don't get opened
  • I'd like to see a little closer match between the preview layout and how the stories/emails populate in the actual email outreach
  • I'd love a way to host video in the digital newsrooms
  • I would LOVE LOVE LOVE a way to name campaigns individually (i.e. Print reporters or TV newsrooms or Producers so I can differentiate campaigns
Prezly is a powerful tool to manage media relations by creating a digital newsroom, digital press releases with embedded photos and video, and a contact management system that's easy to use and responsive. It makes us look professional and sophisticated and reflects well on our clients. It also helps us be targeted and strategic in our outreach by using the tag and segment system that lets us send releases only to the people most likely to be interested. We have a reputation of being good media partners and Prezly is a big reason for that.
Jennifer Harrison, APR | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Prezly to build media kits containing all the assets needed to distribute a press release to media contacts. I also use it in other creative ways: private backgrounding pages, judging guides for awards programs, working pages to share with my team. It also houses my contact database so that I can manage and track contact information and actions/conversations with media.
  • Media kit around a press release including visual assets including video, attachments, text, links, etc.
  • Distribute press releases or press pages to the contacts I have uploaded and manage in Prezly.
  • The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
  • The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
  • You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
Prezly is perfect for building media kits and making assets available to anyone, not just the media. It is perfect for my small agency because it is quick and yet the pages look great. It is a great tool for building private pages of assets and backgrounding to send to media for personalized pitches.
Andrew Woloz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Prezly as a database for our PR contacts in the music space. It's a great organizational tool for us to make sure we stay on track and keep updated with our key relationships. It allows us to stay organized while collaborating on key projects together. This is the only software we've found to allow us to do this effectively.
  • Organized Contacts / Contact Management
  • Engagement Tracking
  • CRM
  • More Collaboration Tools
  • Newsroom can be a bit confusing for new users
  • Better advanced search features
It is very well suited for a full blown PR campaign where you need to track certain publications, features and authors. It is less appropriate if you aren't pitching outside sources or if it's a small campaign.