We use Prezly to build digital newsrooms, create beautiful and visual press releases with photos and video that drop right into emails. It also helps us segment and manage reporter contacts. It's a simple, easy-to-use system that helps us punch above our weight as a small PR firm. The open rate/clicks feature helps us know who has received and opened the pitch, who's really interested and what's driving their interest, and who to follow up with to make sure they've seen the pitch. We're also experimenting with dropping the Dropbox link with video in the email above the pitch when we distribute content. All in all, Prezly in an invaluable tool we use almost daily as a PR firm.