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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google AdMob

    Score6.9 out of 10
    N/AAdMob is a mobile advertising platform acquired by Google in 2010.N/A

    Magnite

    Score8 out of 10
    N/AMagnite (formerly Rubicon Project) is an independent sell-side advertising platform.N/A
    Pricing
    Google AdMobMagnite
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Google AdMobMagnite
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Google AdMobMagnite
    Considered Both Products
    Google
    No answer on this topic
    Magnite (Rubicon Project)
    No answer on this topic
    Key User Insights
    Would buy again
    90%
    Would buy again
    9 Answers
    No answers on this topic
    Delivers good value for the price
    90%
    Delivers good value for the price
    9 Answers
    No answers on this topic
    Happy with the feature set
    90%
    Happy with the feature set
    9 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Features
    Google AdMobMagnite
    Ad Network Integration
    Comparison of Ad Network Integration features of Google AdMob and Magnite
    Feature
    Google AdMob
    -
    Ratings
    Magnite
    7.5
    2 Ratings
    2% above category average
    Data Transfer00 Ratings7.02 Ratings
    DSP integration00 Ratings8.02 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Google AdMob and Magnite
    Feature
    Google AdMob
    -
    Ratings
    Magnite
    8.0
    2 Ratings
    2% above category average
    Ad campaign creation00 Ratings8.02 Ratings
    Ad deployment00 Ratings8.02 Ratings
    Display advertising00 Ratings8.02 Ratings
    Ad display and retargeting segmentation00 Ratings8.02 Ratings
    Sequence targeting00 Ratings8.02 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Google AdMob and Magnite
    Feature
    Google AdMob
    -
    Ratings
    Magnite
    7.3
    2 Ratings
    6% below category average
    Ad dashboards00 Ratings8.02 Ratings
    Ad performance reports00 Ratings7.02 Ratings
    Ad conversion tracking00 Ratings7.02 Ratings
    Ad attribution reporting00 Ratings8.01 Ratings
    Cross-channel ad management00 Ratings8.02 Ratings
    Ad forecasting and optimization00 Ratings6.01 Ratings
    Best Alternatives
    Google AdMobMagnite
    Small Businesses
    No answers on this topic
    AdRoll
    Score3.7 out of 10
    Medium-sized Companies
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    Enterprises
    No answers on this topic
    Criteo Commerce Growth
    Score8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google AdMobMagnite
    Likelihood to Recommend
    2.9
    (12 ratings)
    9.0
    (2 ratings)
    Usability
    3.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Google AdMobMagnite
    Likelihood to Recommend
    Google
    Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    If a colleague needed a platform with fast customer service and detailed reporting to sell their mobile inventory then I would recommend Rubicon Project. However, if my colleague needed a platform that gave instant current reporting data then I would be less likely to recommend Rubicon Project to them.
    Incentivized
    Read full review
    Pros
    Google
    • Provides a complete ad verification system.
    • Integration with Google Analytics.
    • Transmission customization
    • Ad network mediation is a great feature to manage many ad networks at the same time.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • Cleanest supply ecosystem. They are skilled at processing inventory and bids in order to streamline monetization and drive yield.
    • Client support is excellent. Client services is deeply invested in your business and successful at driving key business goals within your organization when working on your behalf.
    Incentivized
    Read full review
    Cons
    Google
    • Admob has very low prices for impressions or clicks on Android.
    • Admob has very low prices for impressions or clicks in many countries including Europe.
    • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
    • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    • If possible to update the reporting to have less delay time on the data.
    • The reporting portal cuts off the bid request data after a period of time.
    • The UI seems to be a bit slower lately.
    Incentivized
    Read full review
    Usability
    Google
    hard to use, no support
    Read full review
    Magnite (Rubicon Project)
    No answers on this topic
    Alternatives Considered
    Google
    No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
    Incentivized
    Read full review
    Magnite (Rubicon Project)
    Rubicon had superior client services and monetization techniques.
    Incentivized
    Read full review
    Return on Investment
    Google
    • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
    • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
    Read full review
    Magnite (Rubicon Project)
    • Rubicon Project has made it easier to optimize so that we could get the fullest ROI on our inventory through their alerts on which deal needs troubleshooting.
    • They also send a daily report which notifies you which advertisers have low render rate which is very helpful when figuring which creatives need to troubleshooting.
    Incentivized
    Read full review
    ScreenShots