Google AdMob vs. Nativo vs. Sharethrough

Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.

Incentivized

It is perfect for clients who want to create native stories. Setup is easy and it lets you edit the campaign name even after it has run. Reporting tools are pretty easy to use.

Incentivized

• Provides a complete ad verification system.
• Integration with Google Analytics.
• Transmission customization
• Ad network mediation is a great feature to manage many ad networks at the same time.

Incentivized

• Easy to set up
• Good reporting
• Good support
• Provide network advertisers for unsold inventory

Incentivized

• The Sharethrough ad placement was done in a native format that is easy to blend in with the other web content. We designed our ad to make sure it provides a fun informative experience to our customer while selling some of the services.
• Advertisers can use Sharethrough to communicate with customers in a way that other ad channels can't.
• As advertisers we encourage clients to use content that is interesting to customers instead of just carrying a heavy sales message.

Incentivized

• Admob has very low prices for impressions or clicks on Android.
• Admob has very low prices for impressions or clicks in many countries including Europe.
• Admob is still having certain security issues: allowing sensitive ads on G rated apps.
• Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.

Incentivized

• It would be nice if they provide dashboards for individual advertisers (campaigns) instead of the dry tables.
• It would be nice if the current dashboard could show impressions and clicks and CTR on one chart and let users filter by campaign.

Incentivized

• We can use the sharethrough space to create a fun message for customer, however, we always had trouble finding the landing page to take people to. Not every client has enough budget to create a new landing page for every campaign. If Sharethrough allowed for landing page support at a low cost, that would be great.
• Another problem was that the placement of the ads were mostly random (at least that's what I was told at the time) It's hard to control where our ad would show up. It is possible that our ad message may be inappropriate with the rest of the content. For example, if this was placed at a news channel, we wouldn't want to have our funny message right next to tragic stories.

Incentivized

hard to use, no support

No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.

Incentivized

The difference between Sharethrough and the other channels is that Sharethrough allows for a better story telling experience with the multi page carousel experience. We used all the different channels for different types of messages and needs.

Incentivized

• Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
• Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.

• Overall the results are positive.
• We are able to monetize the unsold inventory through its network.

Incentivized