Google AdMob vs. Perfect Audience (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google AdMob
Score 5.7 out of 10
N/A
AdMob is a mobile advertising platform acquired by Google in 2010.N/A
Perfect Audience (discontinued)
Score 8.0 out of 10
N/A
Perfect Audience was a retargeting solution for X.com (Twitter), and part of Marin Software. The service is no longer available.N/A
Pricing
Google AdMobPerfect Audience (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Google AdMobPerfect Audience (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Google AdMobPerfect Audience (discontinued)
Features
Google AdMobPerfect Audience (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Google AdMob
-
Ratings
Perfect Audience (discontinued)
8.0
1 Ratings
8% above category average
Data Transfer00 Ratings8.01 Ratings
DSP integration00 Ratings8.01 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Google AdMob
-
Ratings
Perfect Audience (discontinued)
8.4
1 Ratings
7% above category average
Ad campaign creation00 Ratings8.01 Ratings
Ad deployment00 Ratings9.01 Ratings
Display advertising00 Ratings9.01 Ratings
Ad display and retargeting segmentation00 Ratings8.01 Ratings
Sequence targeting00 Ratings8.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Google AdMob
-
Ratings
Perfect Audience (discontinued)
8.3
1 Ratings
7% above category average
Ad dashboards00 Ratings8.01 Ratings
Ad performance reports00 Ratings9.01 Ratings
Ad conversion tracking00 Ratings9.01 Ratings
Ad attribution reporting00 Ratings8.01 Ratings
Cross-channel ad management00 Ratings8.01 Ratings
Ad forecasting and optimization00 Ratings8.01 Ratings
Best Alternatives
Google AdMobPerfect Audience (discontinued)
Small Businesses
Basis DSP
Basis DSP
Score 9.0 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
Medium-sized Companies
Yahoo Ads
Yahoo Ads
Score 7.6 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Marin Software (discontinued)
Marin Software (discontinued)
Score 9.1 out of 10
Criteo Commerce Growth
Criteo Commerce Growth
Score 8.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Google AdMobPerfect Audience (discontinued)
Likelihood to Recommend
3.6
(12 ratings)
8.0
(1 ratings)
Usability
3.0
(1 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
6.0
(1 ratings)
User Testimonials
Google AdMobPerfect Audience (discontinued)
Likelihood to Recommend
Google
Google AdMob is the best choice in my opinion for any developer or company looking for a reliable way to monetize their app traffic and generate revenue from relevant ads displayed inside their mobile app, and it can be easily integrated into any IOS or Android App.
Read full review
Discontinued Products
I would recommend Perfect Audience to anyone who wants to use a 3rd party to scale up. I find the audience builder pretty terrible in Google AdWords so I was looking for something a bit easier to use and this fit the bill easily.
Read full review
Pros
Google
  • Provides a complete ad verification system.
  • Integration with Google Analytics.
  • Transmission customization
  • Ad network mediation is a great feature to manage many ad networks at the same time.
Read full review
Discontinued Products
  • Great to up your inbound marketing game
  • The bulk uploading feature is great and makes it easy to upload numerous ad campaigns
  • Can customize each ad easily
Read full review
Cons
Google
  • Admob has very low prices for impressions or clicks on Android.
  • Admob has very low prices for impressions or clicks in many countries including Europe.
  • Admob is still having certain security issues: allowing sensitive ads on G rated apps.
  • Admob allows multiple-choice banners on G-rated apps while this is not allowed by policy.
Read full review
Discontinued Products
  • Constantly left Googling how to do things because the system is sometimes confusing
  • Weak native reporting
  • Landing page editor needs work
Read full review
Usability
Google
hard to use, no support
Read full review
Discontinued Products
The bulk uploading feature is certainly my preferred feature of Perfect Audience. This tool has made creating new ad campaigns quick and easy. I used to have to upload facebook then Instagram then another social media page and instead I upload everything all at once and it certainly makes it easier for all of us.
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Support Rating
Google
No answers on this topic
Discontinued Products
The support team could be a little more useful. After our implementation calls and getting everything setup, we did feel that they were not as responsive and I did find myself googling solutions to things that the support team could have helped us with.
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Alternatives Considered
Google
No special reason for choosing Google AdMob. Out point is easy to gain appropriate knowledge from youtube.com and people who work with us. We won't have another similar application so far. However, we feel it works well and makes us happy because of easy function and experience. So I recommend this if we need to apply this for our company activity.
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Discontinued Products
I have used Google Ads which has a difficult interface to use as well as Ad Roll. Perfect Audience beats them both in functionality and usability.
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Return on Investment
Google
  • Before I got into it my other friends told me there are way better Ad providers. But being a Google fan I still signed up.
  • Now I remember writing to AdMob, requesting them to give me earning rates... But they never replied. So zero return on investment. They just keep you guessing.
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Discontinued Products
  • The convenience of Perfect Audience has made things smoother for us. This convenience means less time spent managing ads and more time focusing on running our business.
  • Re-marketing features have been superior to AdWords.
Read full review
ScreenShots