Likelihood to Recommend
If you own a small website with a general audience, [Google] AdSense is for you. If you have a larger website, and/or very niche subject matter on your site, finding individual partners to sell ads to generally can result in higher earnings. Adsense will pay you based upon impressions and clicks, typically individual partners will only pay for clicks in my experience.
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Smaato is very well suited for user acquisition and retargeting companies. Their overlap in terms of audiences and publishers with other exchanges is very limited, which makes it a great alternative when you need to scale a campaign and want to maintain your frequency cap. They work very well in branding campaigns as well as performance campaigns.
Read full review Pros Excellent Ads type and useful content Excellent follow up and analytics Secure your particular ads by following the plagiarism bloggers who steal your content. It happens to me and Google AdSense aware about these thief's by tracking my Google Adsense particular ad code Excellent revenue for the bloggers who are honest about their content Read full review Fill - the ad requests we send to Smaato have seen a great requests-to-impression ration. Revenue - We've seen a lift in overall revenue thanks to the high CPM bids we get from Smaato. Payments are always on time and they have a responsive financial team that is helpful in answering any questions. Customer service - They are very fast to respond to any issues. The set up was streamlined thanks to their professional customer service. Read full review Cons Google AdSense should monetize mobile applications Google AdSense should monetize Mac native applications and games Google AdSense should pay out more for a click for tier 1 countries traffic Read full review Inventory can be a bit pricey in competitive markets like the US. Reporting dashboard is limited, needs work. They don't offer a lof of transparency about margins over media cost. Read full review Usability
Smaato has a UI where you can control your line items on the traffic you want to receive. That is a key unique selling point that other SSPs don't offer. Most of the items that you will need like reporting can be done on a self serve manner and that is a big plus, specifically for changes that need to happen really fast and you don't need to deal with account managers that may take some time to answer emails.
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Smaato's account management team is very professional. They are quite fast in terms of customer support, which is very helpful. One item that stands out is that they are willing to understand what you need for each campaign and what is the best way to move forward. They don't just jump quickly into trying to upsell more of Smaato's products (audiences, data) like other SSPs do.
Read full review Alternatives Considered
As part of the Google ecosystem as well as being the world's foremost browser, a company has to start with AdSense as a foundational element in any web presence monetization strategy. Other competitor offerings should be considered niche nice to have features suitable for specific use cases.
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With over 20 demand partners in our stack, Smaato is in the top 5
Read full review Return on Investment Helps us strategize better around potential ad revenue models Helps us evaluate the impact of ads on the user experience on the front end The optimization recommendations have generated an improvement revenue-wise Read full review Increased overall revenue Strong demand pool Easy reporting Read full review ScreenShots