Attribution in Google Analytics vs. Veritone Attribute

Attribution in Google Analytics

Attribution in Google Analytics

41 Reviews and Ratings

Veritone Attribute

Veritone Attribute

3 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Attribution in Google Analytics	Score 7.7 out of 10	N/A	Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.	N/A
Veritone Attribute	Score 9.5 out of 10	Enterprise companies (1,001+ employees)	Veritone Attribute is presented by the vendor as a turnkey attribution solution that correlates broadcast ad placements of all formats, including pre-produced spots, organic mentions and live reads, with website interaction data in near real-time. With it, they state users can gain access to data-driven insights to inform ad optimization strategies, increase customer ROI, and strengthen buy-side relationships.	N/A

Pricing

Attribution in Google Analytics

Veritone Attribute

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Attribution in Google Analytics	Veritone Attribute
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Attribution in Google Analytics	Veritone Attribute
Top Pros	Pro Campaign analytics Pro Provides insights Pro Customer journey	No answers on this topic
Top Cons	Minus Set up Minus Large learning Minus Friendly interface	No answers on this topic

Best Alternatives
	Attribution in Google Analytics	Veritone Attribute
Small Businesses	Firebase Score 8.4 out of 10	Firebase Score 8.4 out of 10
Medium-sized Companies	Firebase Score 8.4 out of 10	Firebase Score 8.4 out of 10
Enterprises	Piano Analytics Score 8.1 out of 10	Piano Analytics Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Attribution in Google Analytics	Veritone Attribute
Likelihood to Recommend	6.4 (4 ratings)	- (0 ratings)

User Testimonials
	Attribution in Google Analytics	Veritone Attribute
Likelihood to Recommend	Google This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing. Incentivized AM Allen McConnell Account Manager Read full review	Veritone No answers on this topic
Pros	Google Traffic Analytics Geo Analytics Campaign Analytics Incentivized Gulam Gaus Warsi Marketing Specialist Read full review	Veritone No answers on this topic
Cons	Google Actual customer service agents that can help and answer questions. Better explanation of each and every datapoint. More user-friendly interface and experience. Incentivized Shelby Kolb Digital Communications Data Analyst Read full review	Veritone No answers on this topic
Alternatives Considered	Google Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good Incentivized Verified User Anonymous Read full review	Veritone No answers on this topic
Return on Investment	Google It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts. Incentivized AM Allen McConnell Account Manager Read full review	Veritone No answers on this topic
ScreenShots		Veritone Attribute Screenshots