TrustRadius

Attribution in Google Analytics vs. Veritone Attribute

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Attribution in Google Analytics
Score 7.5 out of 10
N/A
Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.N/A
Veritone Attribute
Score 9.8 out of 10
Enterprise companies (1,001+ employees)
Veritone Attribute is presented by the vendor as a turnkey attribution solution that correlates broadcast ad placements of all formats, including pre-produced spots, organic mentions and live reads, with website interaction data in near real-time. With it, they state users can gain access to data-driven insights to inform ad optimization strategies, increase customer ROI, and strengthen buy-side relationships.N/A
Pricing
Attribution in Google AnalyticsVeritone Attribute
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Attribution in Google AnalyticsVeritone Attribute
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Attribution in Google AnalyticsVeritone Attribute
Best Alternatives
Attribution in Google AnalyticsVeritone Attribute
Small Businesses
Branch
Branch
Score 7.5 out of 10
Branch
Branch
Score 7.5 out of 10
Medium-sized Companies
Piano Analytics
Piano Analytics
Score 7.4 out of 10
Piano Analytics
Piano Analytics
Score 7.4 out of 10
Enterprises
Piano Analytics
Piano Analytics
Score 7.4 out of 10
Piano Analytics
Piano Analytics
Score 7.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Attribution in Google AnalyticsVeritone Attribute
Likelihood to Recommend
6.3
(4 ratings)
-
(0 ratings)
User Testimonials
Attribution in Google AnalyticsVeritone Attribute
Likelihood to Recommend
Google
This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing.
AM
Allen McConnell
Account Manager
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Veritone
No answers on this topic
Pros
Google
  • Traffic Analytics
  • Geo Analytics
  • Campaign Analytics
Gulam Gaus Warsi | TrustRadius Reviewer
Gulam Gaus Warsi
Marketing Specialist
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Veritone
No answers on this topic
Cons
Google
  • Actual customer service agents that can help and answer questions.
  • Better explanation of each and every datapoint.
  • More user-friendly interface and experience.
Shelby Kolb | TrustRadius Reviewer
Shelby Kolb
Digital Communications Data Analyst
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Veritone
No answers on this topic
Alternatives Considered
Google
Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good
Verified User
Anonymous
Read full review
Veritone
No answers on this topic
Return on Investment
Google
  • It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts.
AM
Allen McConnell
Account Manager
Read full review
Veritone
No answers on this topic
ScreenShots

Veritone Attribute Screenshots

Screenshot of To add custom timespans by daypart, choose to limit a custom attribution window to a specific time of day.Screenshot of To find ads, select your stations and campaign creative.Screenshot of To add new advertisers, click the plus sign in the upper left of the window and select Advertiser from the drop-down menu.Screenshot of To invite to connect, enter the email address of your Advertiser’s Google Analytics Admin in the Email field.