Attribution in Google Analytics vs. Wicked Reports

Attribution in Google Analytics

Wicked Reports

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Attribution in Google Analytics	Score 7.7 out of 10	N/A	Attribution in Analytics is Google's free cross-channel, multi-touch attribution solution. It's currently released as a beta feature and is based on the former Adometry, a cross-channel marketing analytics and attribution platform that was acquired by Google in May 2014.	N/A
Wicked Reports	Score 0.0 out of 10	N/A	Wicked Reports is a multi-touch marketing attribution software built by data experts to deliver critical data insights for paid marketing activities. Ecommerce brands can use Wicked to see every step of the customer journey, from first click to click to sale, and every touch point in between, to determine which paid marketing activities are working and which aren't. This helps users confidently adjust ad spend. The solution boasts strong reporting capabilities for both ROI and Customer cohort…	$400 per month

Pricing

Attribution in Google Analytics

Wicked Reports

Editions & Modules

No answers on this topic

Wicked Good: $400
per month
Wicked Awesome: $600
per month
Agency: Custom Pricing

Offerings

Pricing Offerings
Attribution in Google Analytics	Wicked Reports
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

Additional Details

—

Discount available for annual pricing. Introductory pricing also available.

More Pricing Information

Community Pulse
	Attribution in Google Analytics	Wicked Reports
Top Pros	Pro Campaign analytics Pro Provides insights Pro Customer journey	No answers on this topic
Top Cons	Minus Set up Minus Large learning Minus Friendly interface	No answers on this topic

Best Alternatives
	Attribution in Google Analytics	Wicked Reports
Small Businesses	Firebase Score 8.5 out of 10	Firebase Score 8.5 out of 10
Medium-sized Companies	Firebase Score 8.5 out of 10	Firebase Score 8.5 out of 10
Enterprises	Piano Analytics Score 8.1 out of 10	Piano Analytics Score 8.1 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Attribution in Google Analytics	Wicked Reports
Likelihood to Recommend	6.4 (4 ratings)	- (0 ratings)

User Testimonials
	Attribution in Google Analytics	Wicked Reports
Likelihood to Recommend	Google This is a key tool when working between clients & their advertising. We provide amazing value when these reports are set up properly (tagging, sound analysis, & QA'ing the data). It isn't a report we would trust to send directly to clients, as we need to do frequent data cleansing. Incentivized AM Allen McConnell Account Manager Read full review	Wicked Reports LLC No answers on this topic
Pros	Google Traffic Analytics Geo Analytics Campaign Analytics Incentivized Gulam Gaus Warsi Marketing Specialist Read full review	Wicked Reports LLC No answers on this topic
Cons	Google Actual customer service agents that can help and answer questions. Better explanation of each and every datapoint. More user-friendly interface and experience. Incentivized Shelby Kolb Digital Communications Data Analyst Read full review	Wicked Reports LLC No answers on this topic
Alternatives Considered	Google Better reporting options and integration with our website AdRoll is great to create campaigns but i like the reporting that Google provides and the ability to add users to our account so different depts can see the data and reporting AdRoll is starting to do more reporting related to attribution though, which is good Incentivized Verified User Anonymous Read full review	Wicked Reports LLC No answers on this topic
Return on Investment	Google It's not necessarily providing ROI directly, but it's providing insight into how to identify ROI from advertising efforts. Incentivized AM Allen McConnell Account Manager Read full review	Wicked Reports LLC No answers on this topic
ScreenShots