Google BigQuery vs. Hive

Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).

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Hive is a powerful tool for data analysis and management that is well-suited for a wide range of scenarios. Here are some specific examples of scenarios where Hive might be particularly well-suited: Data warehousing: Hive is often used as a data warehousing platform, allowing users to store and analyze large amounts of structured and semi-structured data. It is especially good at handling data that is too large to be stored and analyzed on a single machine, and supports a wide variety of data formats. Batch processing: Hive is designed for batch processing of large datasets, making it well-suited for tasks such as data ETL (extract, transform, load), data cleansing, and data aggregation.Simple queries on large datasets: Hive is optimized for simple queries on large datasets, making it a good choice for tasks such as data exploration and summary statistics. Data transformation: Hive allows users to perform data transformations and manipulations using custom scripts written in Java, Python, or other programming languages. This can be useful for tasks such as data cleansing, data aggregation, and data transformation. On the other hand, here are some specific examples of scenarios where Hive might be less appropriate: Real-time queries: Hive is a batch-oriented system, which means that it is designed to process large amounts of data in a batch mode rather than in real-time. While it is possible to use Hive for real-time queries, it may not be the most efficient choice for this type of workload. Complex queries: Hive is optimized for simple queries on large datasets, but may struggle with more complex queries or queries that require multiple joins or subqueries.Very large datasets: While Hive is designed to scale horizontally and can handle large amounts of data, it may not scale as well as some other tools for very large datasets or complex workloads.

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• Realtime integration with Google Sheets.
• GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
• Seamless integration with other GCP products.
• A simple pipeline might look like this:-
• GForms -> GSheets -> BigQuery -> Looker
• It all links up really well and with ease.
• One instance holds many projects.
• Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.

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• Simplicity, it offers a clean environment without risking the outcome. An example of this are the timesheets that allow a fast way to keep track of progress
• Interaction, the different options make it faster and easier to interact and collaborate in the development of a product. An example of this would be Hive Notes for meetings
• The different visualisations it offers allow to explore the best ways to affront your projects. I really like the Gantt mappings view to understand who can be contacted at each point

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• Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
• If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
• It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.

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• Organizing tasks by assignees could be better. It's a little cumbersome to check off each person you want. Can you group these?
• I don't really use any view besides task view. Is there something better I could be using?
• It would be nice if attachments showed up in a nicer format, maybe with a preview?

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We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.

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I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.

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Its a easy tool, the best way to organize the workflow but has room for more improvements.

I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.

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I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.

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BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.

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Our CSR is easily accessible and they have support built into the app itself. They also have a pretty robust support site. We also took advantage of the free trial and learned so much by putting Hive through the paces and figuring out the best way to mold it to our needs.

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PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.

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Hive is a bit different than Jira and Monday, which I used mostly. Overall does a great job managing project and helps with team communication. Removes dependency of asking team members for updates by going to conference rooms. With Hive, the team updates the status, and we can easily track it.

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None so far. Very satisfied with the transparency on contract terms and pricing model.

We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.

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Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.

• Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
• We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
• Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.

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• Workflow Management will help you better move your projects along which saves time and money.
• Time tracking will allow you to better manage the hours and keep your contractors accountable.
• Overall visibility of projects allow you to keep your margins down and combat "bleeding" and hidden costs or surprises.

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