Google BigQuery vs. MongoDB vs. Snowflake

Event-based data can be captured seamlessly from our data layers (and exported to Google BigQuery). When events like page-views, clicks, add-to-cart are tracked, Google BigQuery can help efficiently with running queries to observe patterns in user behaviour. That intermediate step of trying to "untangle" event data is resolved by Google BigQuery. A scenario where it could possibly be less appropriate is when analysing "granular" details (like small changes to a database happening very frequently).

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If asked by a colleague I would highly recommend MongoDB. MongoDB provides incredible flexibility and is quick and easy to set up. It also provides extensive documentation which is very useful for someone new to the tool. Though I've used it for years and still referenced the docs often. From my experience and the use cases I've worked on, I'd suggest using it anywhere that needs a fast, efficient storage space for non-relational data. If a relational database is needed then another tool would be more apt.

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Snowflake is well suited when you have to store your data and you want easy scalability and increase or decrease the storage per your requirement. You can also control the computing cost, and if your computing cost is less than or equal to 10% of your storage cost, then you don't have to pay for computing, which makes it cost-effective as well.

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• Realtime integration with Google Sheets.
• GSheet data can be linked to a BigQuery table and the data in that sheet is ingested in realtime into BigQuery. It's a live 'sync' which means it supports insertions, deletions, and alterations. The only limitation here is the schema'; this remains static once the table is created.
• Seamless integration with other GCP products.
• A simple pipeline might look like this:-
• GForms -> GSheets -> BigQuery -> Looker
• It all links up really well and with ease.
• One instance holds many projects.
• Separating data into datamarts or datameshes is really easy in BigQuery, since one BigQuery instance can hold multiple projects; which are isolated collections of datasets.

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• Being a JSON language optimizes the response time of a query, you can directly build a query logic from the same service
• You can install a local, database-based environment rather than the non-relational real-time bases such a firebase does not allow, the local environment is paramount since you can work without relying on the internet.
• Forming collections in Mango is relatively simple, you do not need to know of query to work with it, since it has a simple graphic environment that allows you to manage databases for those who are not experts in console management.

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• Snowflake scales appropriately allowing you to manage expense for peak and off peak times for pulling and data retrieval and data centric processing jobs
• Snowflake offers a marketplace solution that allows you to sell and subscribe to different data sources
• Snowflake manages concurrency better in our trials than other premium competitors
• Snowflake has little to no setup and ramp up time
• Snowflake offers online training for various employee types

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• Please expand the availability of documentation, tutorials, and community forums to provide developers with comprehensive support and guidance on using Google BigQuery effectively for their projects.
• If possible, simplify the pricing model and provide clearer cost breakdowns to help users understand and plan for expenses when using Google BigQuery. Also, some cost reduction is welcome.
• It still misses the process of importing data into Google BigQuery. Probably, by improving compatibility with different data formats and sources and reducing the complexity of data ingestion workflows, it can be made to work.

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• An aggregate pipeline can be a bit overwhelming as a newcomer.
• There's still no real concept of joins with references/foreign keys, although the aggregate framework has a feature that is close.
• Database management/dev ops can still be time-consuming if rolling your own deployments. (Thankfully there are plenty of providers like Compose or even MongoDB's own Atlas that helps take care of the nitty-gritty.

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• Add constraints for views and not just for tables
• Do not force customers to renew for same or higher amount to avoid loosing unused credits. Already paid credits should not expire (at least within a reasonable time frame), independent of renewal deal size.

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We have to use this product as its a 3rd party supplier choice to utilise this product for their data side backend so will not be likely we will move away from this product in the future unless the 3rd party supplier decides to change data vendors.

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I am looking forward to increasing our SaaS subscriptions such that I get to experience global replica sets, working in reads from secondaries, and what not. Can't wait to be able to exploit some of the power that the "Big Boys" use MongoDB for.

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SnowFlake is very cost effective and we also like the fact we can stop, start and spin up additional processing engines as we need to. We also like the fact that it's easy to connect our SQL IDEs to Snowflake and write our queries in the environment that we are used to

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I think overall it is easy to use. I haven't done anything from the development side but an more of an end user of reporting tables built in Google BigQuery. I connect data visualization tools like Tableau or Power BI to the BigQuery reporting tables to analyze trends and create complex dashboards.

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NoSQL database systems such as MongoDB lack graphical interfaces by default and therefore to improve usability it is necessary to install third-party applications to see more visually the schemas and stored documents. In addition, these tools also allow us to visualize the commands to be executed for each operation.

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Because the fact that you can query tons of data in a few seconds is incredible, it also gives you a lot of functions to format and transform data right in your query, which is ideal when building data models in BI tools like Power BI, it is available as a connector in the most used BI tools worldwide.

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I have never had any significant issues with Google Big Query. It always seems to be up and running properly when I need it. I cannot recall any times where I received any kind of application errors or unplanned outages. If there were any they were resolved quickly by my IT team so I didn't notice them.

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I think Google Big Query's performance is in the acceptable range. Sometimes larger datasets are somewhat sluggish to load but for most of our applications it performs at a reasonable speed. We do have some reports that include a lot of complex calculations and others that run on granular store level data that so sometimes take a bit longer to load which can be frustrating.

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BigQuery can be difficult to support because it is so solid as a product. Many of the issues you will see are related to your own data sets, however you may see issues importing data and managing jobs. If this occurs, it can be a challenge to get to speak to the correct person who can help you.

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Finding support from local companies can be difficult. There were times when the local company could not find a solution and we reached a solution by getting support globally. If a good local company is found, it will overcome all your problems with its global support.

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We have had terrific experiences with Snowflake support. They have drilled into queries and given us tremendous detail and helpful answers. In one case they even figured out how a particular product was interacting with Snowflake, via its queries, and gave us detail to go back to that product's vendor because the Snowflake support team identified a fault in its operation. We got it solved without lots of back-and-forth or finger-pointing because the Snowflake team gave such detailed information.

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While the setup and configuration of MongoDB is pretty straight forward, having a vendor that performs automatic backups and scales the cluster automatically is very convenient. If you do not have a system administrator or DBA familiar with MongoDB on hand, it's a very good idea to use a 3rd party vendor that specializes in MongoDB hosting. The value is very well worth it over hosting it yourself since the cost is often reasonable among providers.

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PowerBI can connect to GA4 for example but the data processing is more complicated and it takes longer to create dashboards. Azure is great once the data import has been configured but it's not an easy task for small businesses as it is with BigQuery.

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We have [measured] the speed in reading/write operations in high load and finally select the winner = MongoDBWe have [not] too much data but in case there will be 10 [times] more we need Cassandra. Cassandra's storage engine provides constant-time writes no matter how big your data set grows. For analytics, MongoDB provides a custom map/reduce implementation; Cassandra provides native Hadoop support.

I have had the experience of using one more database management system at my previous workplace. What Snowflake provides is better user-friendly consoles, suggestions while writing a query, ease of access to connect to various BI platforms to analyze, [and a] more robust system to store a large amount of data. All these functionalities give the better edge to Snowflake.

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None so far. Very satisfied with the transparency on contract terms and pricing model.

We have continued to expand out use of Google Big Query over the years. I'd say its flexibility and scalability is actually quite good. It also integrates well with other tools like Tableau and Power BI. It has served the needs of multiple data sources across multiple departments within my company.

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Google Support has kindly provide individual support and consultants to assist with the integration work. In the circumstance where the consultants are not present to support with the work, Google Support Helpline will always be available to answer to the queries without having to wait for more than 3 days.

• Previously, running complex queries on our on-premise data warehouse could take hours. Google BigQuery processes the same queries in minutes. We estimate it saves our team at least 25% of their time.
• We can target our marketing campaigns very easily and understand our customer behaviour. It lets us personalize marketing campaigns and product recommendations and experience at least a 20% improvement in overall campaign performance.
• Now, we only pay for the resources we use. Saved $1 million annually on data infrastructure and data storage costs compared to our previous solution.

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• Open Source w/ reasonable support costs have a direct, positive impact on the ROI (we moved away from large, monolithic, locked in licensing models)
• You do have to balance the necessary level of HA & DR with the number of servers required to scale up and scale out. Servers cost money - so DR & HR doesn't come for free (even though it's built into the architecture of MongoDB

• With separate compute and storage feature, the queries get executed quickly and it improves our overall productivity.
• Earlier we were using a different product for analytical purposes, but with Snowflake's in-built analytical feature we are now able to save money.
• Snowflake is cost efficient, features like auto suspend for compute resources helped to control the costs.

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