Google Business Profile vs. Whitespark Local Rank Tracker

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Google Business Profile
Score 9.5 out of 10
N/A
Google Business Profile (formerly Google My Business) is a free tool that allows users to promote a Business Profile and business website on Google Search and Maps. With an account, users can see and connect with customers, post updates to the Business Profile, and see how customers are interacting with a business on Google.N/A
Whitespark Local Rank Tracker
Score 7.5 out of 10
N/A
Track Local SEO Success With Local Rank Tracker The Local Rank Tracker helps companies monitor their performance in search engines and discover new opportunities for improving online visibility. Users can discover where a business dominates in local search results, and track its top competitors to make informed decisions. The vendor states agencies, SMBs, and multi-location businesses use Whitespark's Local Rank Tracker to gain critical insights into their online…
$25
per month
Pricing
Google Business ProfileWhitespark Local Rank Tracker
Editions & Modules
No answers on this topic
Small Business
$25
per month
Specialist
$50
per month
Agency
$100
per month
Enterprise
$200
per month
Offerings
Pricing Offerings
Google Business ProfileWhitespark Local Rank Tracker
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe pricing table above is based on tracking daily rakings, however, users also have the option to track rankings weekly. Small Business $17 per month Specialist $35 per month Agency $70 per month Enterprise $140 per month
More Pricing Information
Community Pulse
Google Business ProfileWhitespark Local Rank Tracker
Top Pros
Top Cons

No answers on this topic

Best Alternatives
Google Business ProfileWhitespark Local Rank Tracker
Small Businesses
Semrush
Semrush
Score 8.6 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Medium-sized Companies
Semrush
Semrush
Score 8.6 out of 10
Google Business Profile
Google Business Profile
Score 9.5 out of 10
Enterprises

No answers on this topic

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Google Business ProfileWhitespark Local Rank Tracker
Likelihood to Recommend
9.5
(46 ratings)
10.0
(2 ratings)
Usability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
6.0
(1 ratings)
-
(0 ratings)
User Testimonials
Google Business ProfileWhitespark Local Rank Tracker
Likelihood to Recommend
Google
The great advantage of Google My Business is that any business that complies with the privacy and authentication policy requirements can access all the functionality tools that help promote the business website through the referral system, exchange of opinions with other users and search engine optimization (SEO).
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Whitespark
They are a time saver for any agency looking to understand the impact of their local and organic SEO.
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Pros
Google
  • Google My Business offers us an alert system in our work email, where we receive notifications when there is a new comment or review of our company. This alert system helps us to be aware of each of the opinions written by each client who has received our services, in order to be able to respond to each of them in record time.
  • Google My Business gives me a complete visualization of the clicks, location of the searches of my company and the visits that my business file has received. This visualization allows me to control access and measure the traffic that my business listing is generating in conjunction with the Google Maps service.
  • The update of my company file is done in real time and immediately. I don't have to wait several minutes for my company file to update. When I make a change to my company information, the changes are shown immediately to all clients who consult that business card.
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Whitespark
  • Finds listings on directories
  • Finds press releases that mention brands or business names
  • Helps find bad data
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Cons
Google
  • Like most Google products UX / usability is often lacking whilst feature set strong
  • Changing a locations address can be difficult with support hard to access
  • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
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Whitespark
  • It would be nice to see a geo-grid of ranking around a location
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Usability
Google
Google Business Profile is very user friendly for the users and well as the customers of the company. The customers have an easy time finding the information they need and posting and viewing reviews
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Whitespark
No answers on this topic
Support Rating
Google
Whether it is technical or customer support, Google My Business excels and suffers in the exact same ways that all other branches of Google do. While you'll eventually figure out the issue, the sheer magnitude of the company comes with expected hurdles, wait times, and support you'd come to expect from other large companies.
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Whitespark
No answers on this topic
Alternatives Considered
Google
Google is the most powerful SERP and has much more robust features than Bing Places. Users also statistically trust Google more than Bing and it provides much more authority in the search space. The good news is that Bing Places can be synched with Google My Business which is great and convenient for business owners. It's just another alternative for businesses and I highly recommend that all businesses have an account with both Bing Places and Google My Business for optimal performance.
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Whitespark
I prefer Link Research Tools' CBLT tool for competitive backlink reports.
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Return on Investment
Google
  • Generate organic traffic
  • Promotion of our business and services locally
  • Increase visibility and ranking by Google Search
  • Collecting customer reviews
  • Another way to promote our business by sharing content directly to Google
  • Good analytics
  • Adds credibility to our business and brand
Read full review
Whitespark
  • The results are compelling for my presentations
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ScreenShots

Whitespark Local Rank Tracker Screenshots

Screenshot of Rankings Campaign Overview - View your rankings across the different result types (Google Pack, Google Local Finder, Google Organic, etc) and see your aggregate rankings for the selected period.  This area provides you with insights on your ranking distribution, calculates your visibility score, and keyword progress.Screenshot of Ranking Results Table - This area provides a break down of your campaign.  Here you'll see what keywords are ranking and for which location, and the matched URL or phone number to that result.Screenshot of Filters -Segment your ranking data by specific keywords or keyword groups, location, URL or phone number.Screenshot of Competitor Comparison - See how you stack up against your top competitors. Use this data to identify areas of improvement for your business and outrank the competition.Screenshot of Keyword Comparison - Review keyword progress over time for your top most important keyword terms.Screenshot of Campaign Setup - Here's where all the finer details go. Tracking locations are setup individually based on Zip/Postal Code or geo-coordinates.