Item: Google Business Profile
Rating: 10
Author: Ryan Olsen

Overall Satisfaction with Google Business Profile

Use Cases and Deployment Scope

We utilize Google Business Profile for displaying new items on the web that may not be as visible on our physical website or, are a variation of a more popular item. That in turn brings in more visibility / sales to accessory type items (ex, a replacement rubber strap for a respirator mask).

Pros and Cons

Pros

I appreciate how you can select your amenities and customize your profile to stand out in a unique manner
it's super easy to add new products / post updates about your business
The use of pictures is helpful for our customers, we're at the end of a industrial park and it can be tricky to find the front of our office at times. Customers have mentioned our business profile pictures helped them locate us!

Cons

I don't love the new login, instead of prompting the user to login with your gmail credentials, you now just look up your business name and it logs you in instantly if you are logged into google already. - This is nice but, also feels less secure in a way.
I think the ads are a bit upfront and pushy but, nowadays what platform isn't.
I really don't have any other complaints regarding, Google Business Profile has been very helpful in growing our online presence.

Return on Investment

I don't have any numerical metrics but, we have seen an influx in customers purchasing our hot hands ever since we listed them on Google Business Profile about a year and a month ago. We have since sold over 400 units since listing them as an available item.

Usability

It's a super smooth & easy to use platform that allows it's users to quickly update / display important things regarding their business. ex: holiday closures, special hours, promotional items / sales

Alternatives Considered

N/A but, I would compare it to a bigger and better "yellowpages" - Much like yellow pages you get the jist of a company from the company overview or snapshot. - While customization is limited on yellow pages, I would say the two are comparable in regards to how "customers" or viewers utilize the info.

Key Insights

Do you think Google Business Profile delivers good value for the price?

Yes

Are you happy with Google Business Profile's feature set?

Yes

Did Google Business Profile live up to sales and marketing promises?

Yes

Did implementation of Google Business Profile go as expected?

Yes

Would you buy Google Business Profile again?

Yes

Other Software Used

EvolutionX, BigCommerce, Google Analytics

Likelihood to Recommend

If you have a business, big or small, there is simply no reason to not have a google business profile. - It brings visibility to your business and allows your customers or potential customers to get a feel for your business & what you have to offer. For example, our company specializes in PPE (lots of people think gloves, glasses & respirators) but, we have much more than that such as electrolyte drink mixes, led flare lights, & traffic cones.

Comments

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Increased company visibility & easy to use!