Essential for any business with a geographical location.
May 28, 2021

Essential for any business with a geographical location.

Jez John | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google My Business

First off what is it, Google My Business is a free product that lets you effortlessly connect with customers across Google Search and Maps. When searching for your company, people only need to click the “More Info” button underneath the name of your business in order to view contact information, get directions, or review reviews.

It is a useful tool for all business and essential for local businesses who server a defined geographical area, think small city or regions.

  • Provides key location information to your clients, maps and pictures of the outside of your premises, especially useful if you have visitors to your location.
  • Lists opening times and variations for holiday periods.
  • Shows key product or service images.
  • Includes pertinent contact information.
  • Like most Google products UX / usability is often lacking whilst feature set strong
  • Changing a locations address can be difficult with support hard to access
  • Clients can add photos, if badly shot / composed these can be detrimental to your brand.
  • Provides social proof of real users experiences.
  • Is often the only information a visitor needs to visit your location providing a zero click search with no need to visit a website.
  • Ensures users can see an unbiased snapshot of a business.
There are no real alternative as Google search now has a 92.05 market share (Feb 2021) pretty much the only show in town! Bing have their equivalent - Bing Places for Business but it is not as powerful.

A small part of the tool is provided by Trustpilot and, but this only covers product and service reviews, not all of the other information Google My Business provides.

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If you are serious about online marketing, have products or services to sell and an actual premises Google My Business is essential.
It also houses customer reviews and provides a star rating which with the addition of some html (schema) on your web page displays your star rating in the Google search results.
If you are purely online and do not encourage visitors such as to a warehouse it is not as useful.