Google Campaign Manager 360 vs. PartnerStack

I feel pretty neutral about Google Marketing Platform. For the longest time, my company wasn't using it because each of the features (Data Studio, Analytics, etc.) could be accessed separately. In fact, most of the time, I don't even go into Google Marketing Platform because it's easier to directly navigate to the individual platforms. There are very few features about GMP that can only be accessed from the GMP UI. The Integrations Center is probably the main feature I utilize from the GMP UI, which allows me to see a summary of the integrations I have in place across all my client properties and accounts.

Incentivized

creating co-branded gateway pages with your branding to collect leads from channels or referrers without having them leave your current website. managing all element of the referral programme, including authorising new partners, tracking connections, and emailing referrals. integrating with already-existing programmes like GitLab, Salesforce, and MailChimp to provide a smooth user experience. PartnerStack has the essential components needed for any Partner Program and can be integrated with your current infrastructure. With the help of the platform PartnerStack, we can create and oversee your whole relationship strategy. Manage our partners and rewards in one location by using the PartnerStack platform. build specialised partner experiences Use competitions, leaderboards, and gamification to inspire our teammates. give partners customised marketing materials (like swag) and incorporate tracking of their usage with PartnerStack

• Bringing together data from multiple channels and engines and allows you to visualize the data in an easy to use platform. This saves time from using multiple logins for the different platforms.
• Auto bidding tools save time from manual bidding, as it allows you to set the specific terms around what levels you want to cap your CPCs at. You then let DoubleClick adjust your bids to gain the most conversions from the cheapest CPCs. This frees up time to do other in-depth analysis and strategy.
• DoubleClick also has the ability to track conversions and clicks on any page using their floodlight tags. This is good for tracking certain actions on yours or a client's site and is especially good if they do not use any other tools, such as Google Analytics or Adobe, to track conversions and user actions on site. You can also use these in conjunction with the auto bidding tools.

Incentivized

• This is the best tool so far which helps me to manage the business relations, through this software I have got more power to control my various channels.
• it is my everyday need to manage the tasks that are associated with my partners who own a particular platform like my Omni channels. It is handling everything in appropriate way.
• Now I feel more confident in analyzing the on-boarding working of my partners and I am not at all worried about the payouts and compliance. This tool has helped me to better engage with them.

Incentivized

• The process for on-boarding new users can be difficult if they do not already have a Gmail or Gmail-linked account.
• Difficult to troubleshoot technical issues (with the platform, with tags, etc.) because of the lack of customer support. Unclear if the agency has a dedicated team or individual to assist, and often have to deal with out-sourced support teams.

Incentivized

• They don't provide any html or iframe script which most of the similar websites provide which I can easily add into my website
• They have very few programs into their network when compared to other similar networks. It would be great if they could add more programs into their network.
• Wish it had a filter for the marketplace? There are programs which pays per lead where as some pays per sale. And some pays % and some pays $.
• About a month ago my account was suspended and I contacted them about it and was told that due to some violations of their "Terms of Service", it was suspended. And I tried contacting them but after that email they just ignored my email. No reply after even 5 - 6 emails so I stopped emails also. Few days ago I received mail from them saying my account was mistakenly suspended in a effort to remove fraudulent activity from their network & now I have started working again with them. After I got access to my account again, all of the programs I had joined were removed from my account and now I have to apply to every program once again. It would be great if they could do something from their end and join me to all those programs from their end easily rather then me applying to everyone once again.

Incentivized

Due to its adapting behavior with industry ad formats and seamless integration with publishers and DSP's, I don't see myself moving away from DCM. As we see the display advertising is getting more programatic and automated due to the rise of DSP and concept of RTB, Double Click has evolved with new advanced best practices

Because it delivers what they promise.

Incentivized

The Doubleclick interface is easy and simple to get a hang of. The options are slightly limited compared to other DSPs. But, for a simple campaign, this is a great DSP to move forward with. They have a ton of data and can plug into a lot of different partners

Incentivized

Usability is the best part about PartnerStack. It's simply great!

Incentivized

They do not have strong support team. It is tough to get answer when I need it. They always refer you to an online guide and not an actual person. If so, the person is based out of an offshore team in India and does not know the specific client goals .

Incentivized

I would highly recommend asking clients to provide 3PAS tags or use an internal 3PAS

Incentivized

Marin takes a lot more time for everything, mainly for the campaigns setup. This also leads to many mistakes, which impact the performance. I've used Marin on a couple of previous clients and we've had many problems with it, mainly with correct conversion tracking and account optimizations. Besides, Marin is behind all the new features available on AdWords, which makes the tracking also not very flexible.

Incentivized

PartnerStack provides a faster interface and seems to be less confusing to use. In turn, this saves us time, especially if we just need to get a quick snapshot of the programs we're a part of and their overall health. Reporting is good for the metrics we need, but I would love more advanced reporting at some point and to see where we send the most traffic from - social, website, etc.

Incentivized

• DS3 has improved ROI considerably due to its ability to make the work of a team of digital marketers to go further and improving internal efficiency.
• There is a notable improvement in account performance for those integrated with DoubleClick as opposed to not, with better tracking, new bid strategy options, and a more responsive interface.
• The additional fee on top of media spend is a considerable expense for a large advertiser, but the necessity of a product/solution such as this means that there is always likely to be some comparative cost.

Incentivized

• We have had the option to keep up with our snap rates and have brought in a lot of cash by this setup.
• Accomplices like PartnerStack in view of the straightforwardness with which they can get their installments and the straightforwardness with which they can follow the progress of their references.