Google Content Experiments (discontinued) vs. Landingi

Do you already have Google Analytics? If so content experiments is a good, free, starting point to dip your toes in A/B testing. Do you need to run Multivariate experiments? If so, Google Content Experiments is not going to fit your needs.

Incentivized

Landingi is well suited for someone who needs to put something up in a hurry, who doesn't need to know anything about web development, and for someone who doesn't need to share their pages on Facebook! Ultimately, given its price and feature set, it's more of a tool for solopreneurs or those just starting out. To me, Landingi is quite good as a "bargain" landing page builder, but I would probably recommend anyone who can afford it to choose a more polished builder.

Incentivized

• Quick and easy to create and set up experiments
• Results are presented in a way that is familiar and easy for any Google Analytics user to understand. So is great for beginners to conversion testing
• Already integrated into Google Analytics and can measure results against your existing conversion goals
• Allows nine possible variants to be A/B tested
• Features more than one testing methodology, Bayesian (Multi-Armed Bandit,) and Full Factorial
• Allows the user to select one of three possible confidence thresholds to ensure that experiment results are robust
• Great value, it is free!

• Large template library across a wide range of industries.
• Very responsive customer service team.
• The ability to export landing pages directly to Wordpress and to also share with other Landingi accounts.

Incentivized

• Their documentation is not the best and it's quite a steep learning curve.
• They also don't tell you particularly well what sorts of things you should be testing.
• Compared to other suppliers of A/B testing tools- it needs a simpler interface. Optimize is starting to answer that - but is still quite Beta-like.

Incentivized

• Some powerful features are left out of the Core plan that would be nice to be included (such as custom fonts and icons) - while Landingi needs to have incentives to get users to upgrade plans, it does add to the barrier to entry for smaller businesses who can't afford the larger plans right away.

Incentivized

Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.

Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.

Incentivized

I haven't ever reached out to Landingi support, so I really don't know what their support is like. I just didn't want to give them a lower score since I don't know how good or bad it is. They've created a great product and I haven't had any bugs or issues, and have been able to figure out how to utilize the features I'm interested in by messing around with the interface or looking at their blog posts/updates.

Incentivized

Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.

Incentivized

Landingi is more affordable and overall easier to use than ClickFunnels and, in my opinion, just as effective for most companies. As an agency, we have found great value in using a tool that is more affordable and super-fast. Overall, Landingi allows us to put pages up fast, get leads fast and optimize conversions with a couple of clicks.

Incentivized

• CE has made efficient time use easy and fool-proof when it comes to learning the software
• Because it integrates with other Google programs there is a benefit to track with Google Analytics
• The learning curve can create initiate time investment that may go beyond what companies are willing to dedicate.

• Quickly im[roves the number of leads received daily
• We fell more confident about our page designs because they offer the option to built a secondary page deign to be tested (A/B test), so the page that converts better stays.
• Our clients are very happy with the page built with Landingi, as well as the conversion, improving our client retention.

Incentivized