We use it to post photos of a given area or circumstance, so there is never a question about the current appearance or the desired appearance, as the case may be. We also use it a lot for checklists. When items are needed, possibly from different locations, team members can check them off a shared list as they are acquired, so we can see what is still required and what has been acquired, and the person responsible can initial the checked-off entry.
It fills the gap between large commercial softwares for large companies, and for small companies. Most email hosts are just basic until you start bringing in video calls, chat, etc. Missive has that and more, and I think is the #1 email choice for small companies.
The iOS app sometimes gets into a state and doesn't update your notes (won't show new notes from other devices / computer), needs to be re-installed to resolve
Your notes take up space in your Google account's quota, though this is not very apparent at first - you have to keep an eye on what you are storing - huge pictures better not go in there
They made it simple for anyone to use. There are no complicated steps involved to create a note, edit a note, or search for a specific item located in a note. They also made it simple to share it with others, making it easy to collaborate. Google kept it basic without a thousand "bells and whistles" to overcomplicate it.
I gave this rating based on the ease of use, the simple functionality and how well it does at keeping my attention and helping me continue to use it and stay on track. The functionality mentioned before alongside the reminder functions and how it utilizes Google's powerful machine learning tech to better its software is remarkable.
The main differential of Google Keep is its simplicity and efficiency for quick notes. I can draw on the card, put a photo, record audio if I can't write at the moment, in short, for everyday tasks, simple things, it is superior.
I can only compare to free services or to Outlook. I cannot go back to Outlook... Truly. Outlook hits all the right marks for a business, and Missive exceeds those marks and sets new standards. I joined a company that had already chosen Missive. I not only was able to pick it up intuitively, but I felt proficient at it within a couple of weeks and already felt my workflow and communication skyrocket.
Overall efficiency in our communication has probably tripled. We can draw a collaborative conclusion, in-office or remote, desktop or remote, within minutes assuming we are all available.
We realize we are still "under-utilizing" this app. It can be a powerhouse if mastered.