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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Google Mobile-Friendly Test

    Score9 out of 10
    N/AGoogle Mobile-Friendly Test is a search engine optimization software solution offered by Google.N/A

    Yoast

    Score8.5 out of 10
    N/AYoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located…

    $0

    per year

    Pricing
    Google Mobile-Friendly TestYoast
    Editions & Modules
    No answers on this topic
    Premium
    $118.80
    per year
    Offerings
    Pricing Offerings
    Google Mobile-Friendly TestYoast
    Free Trial
    NoNo
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details
    More Pricing Information
    Community Pulse
    Google Mobile-Friendly TestYoast
    Considered Both Products
    Google
    No answer on this topic
    yoast.com
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    88%
    Would buy again
    29 Answers
    Delivers good value for the price
    No answers on this topic
    91%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    No answers on this topic
    94%
    Happy with the feature set
    31 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    94%
    Lived up to sales and marketing promises
    30 Answers
    Implementation went as expected
    No answers on this topic
    94%
    Implementation went as expected
    30 Answers
    Features
    Google Mobile-Friendly TestYoast
    SEO
    Comparison of SEO features of Google Mobile-Friendly Test and Yoast
    Feature
    Google Mobile-Friendly Test
    8.5
    6 Ratings
    10% above category average
    Yoast
    7.4
    60 Ratings
    4% below category average
    Keyword analysis8.02 Ratings10.050 Ratings
    Backlink management8.02 Ratings9.033 Ratings
    SERP ranking tracking9.02 Ratings6.019 Ratings
    Page grader8.75 Ratings10.054 Ratings
    Competitive analysis7.02 Ratings4.024 Ratings
    Site audit / diagnostics9.66 Ratings8.041 Ratings
    Site recommendations8.95 Ratings10.043 Ratings
    Task management9.02 Ratings2.022 Ratings
    SEO Channels
    Comparison of SEO Channels features of Google Mobile-Friendly Test and Yoast
    Feature
    Google Mobile-Friendly Test
    8.5
    5 Ratings
    11% above category average
    Yoast
    5.0
    51 Ratings
    41% below category average
    Local SEO8.02 Ratings1.940 Ratings
    Social SEO9.02 Ratings6.041 Ratings
    Mobile SEO10.05 Ratings6.041 Ratings
    Global SEO7.02 Ratings6.034 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Google Mobile-Friendly Test and Yoast
    Feature
    Google Mobile-Friendly Test
    9.2
    4 Ratings
    9% above category average
    Yoast
    8.7
    47 Ratings
    3% above category average
    Multi-domain support8.94 Ratings10.020 Ratings
    Integration with web analytics tools9.53 Ratings7.343 Ratings
    Best Alternatives
    Google Mobile-Friendly TestYoast
    Small Businesses
    Serpstat
    Score9.9 out of 10
    Serpstat
    Score9.9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Advanced Web Ranking
    Score8.2 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Google Mobile-Friendly TestYoast
    Likelihood to Recommend
    9.2
    (7 ratings)
    10.0
    (60 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    7.7
    (19 ratings)
    User Testimonials
    Google Mobile-Friendly TestYoast
    Likelihood to Recommend
    Google
    I mean, it is a simple, no-frill test that gives your OK or NOT OK and highlights where it is. It is just a temperature check, this has to be used in conjunction with other tools for it to be useful. Since it is free I recommend running it as a check always.
    Incentivized
    Read full review
    yoast.com
    Yoast Wordpress SEO Plugins is really great for any application - home pages, blogs, etc. It saves a lot of time researching keywords, but it is time-consuming crafting content, which I think is a necessary evil. I wasn't really seeing the immediate results I had hoped for, but there could be a variety of reasons for that (cookies, caches, etc.). Overall, if you have the time to dedicate and utilize the tool, it's awesome!
    Incentivized
    Read full review
    Pros
    Google
    • Google Mobile-Friendly Test is easy to use and works very fast.
    • Google also has its own search engine results in mind when using the tool. This is important, as Google has most of the online search market share.
    • Most modern devices are accounted for.
    Incentivized
    Read full review
    yoast.com
    • Evaluate the SEO score of any given page's content.
    • Makes it simple to manage the title and description for a page (what shows up on Google search results).
    • Boils down complicated topics such as canonical URLs for non-technical users.
    • Easy explanations for any and all options, including why to use or not use an option.
    Incentivized
    Read full review
    Cons
    Google
    • Google's suggestions are sometimes vague or unhelpful.
    • The test doesn't offer multiple screen sizes or shapes. Though this isn't a huge issue, it would be nice to make sure a site using media queries stays mobile friendly throughout size changes
    Incentivized
    Read full review
    yoast.com
    • Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
    • Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
    • Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is free, so I woule likely renew it.
    Incentivized
    Read full review
    yoast.com
    I see no reason to discontinue using Yoast as it has been very beneficial for my website and my business.
    Incentivized
    Read full review
    Usability
    Google
    No answers on this topic
    yoast.com
    It's super easy to use. Really, it requires little-to-know tutorials or walkthroughs at all — it explains everything you need to know in the description and tooltips built straight into the tool. I've never had to google a how-to or tutorial to use Yoast — it just works, and it works well
    Incentivized
    Read full review
    Support Rating
    Google
    No answers on this topic
    yoast.com
    There are plenty of amazing articles published on their site, however, I don't rate their actual support team as being particularly helpful. I made multiple points of contact regarding the internal link counter not working and even though they began troubleshooting I think when it became too hard it was just forgotten about and so is still unresolved.
    Incentivized
    Read full review
    Alternatives Considered
    Google
    I think this is a great addition to other search tools and a really quick and easy way to check how your pages work on mobile to ensure your users have the best experience.
    Incentivized
    Read full review
    yoast.com
    This is my go-to plugin for SEO. It is easy, and I trust Yoast will give me solid results. In a short time period, our website has seen measurable results in organic search traffic. Our previous website didn't use page level SEO tools to this extent. We are systematically updating each page using the Yoast WordPress SEO Plugin. We are pleased with the results
    Incentivized
    Read full review
    Return on Investment
    Google
    • Our websites pages are a hundred percent mobile friendly.
    • Detects almost all mobile usability issues.
    • Robust test tools extending up to detectors for incompatible plugins.
    Incentivized
    Read full review
    yoast.com
    • Yoast Wordpress SEO Plugin along with other SEO investments we have made with our new website has extremely paid off on new business opportunity creation. Since August 2018 we have added over $100K of new business opps solely sourced from SEO searches on pages and posts that Yoast has helped us optimize.
    • Yoast Wordpress SEO Plugin saves our marketing team a lot of time. Since the plugin lives in WordPress and provides live tips we can make to the page or post, our team doesn't have to guess on what keyword, or meta-tag, or how many internal and external links a page or post should have using an additional platform. It is just conveniently there for us to use regularly.
    • Yoast Wordpress SEO Plugin cannot be the only piece of software your website relies on to obtain SEO optimization with search engines. It is a piece of the puzzle, and you can only maximize its' value by making sure your website is scam free, the code under the hood is healthy, and the load time and page weight is light.
    Incentivized
    Read full review
    ScreenShots