Google PageSpeed Insights vs. Screaming Frog SEO Spider

If you notice your site is taking a long time to load, then you should first use PageSpeed Insights to see what can quickly be optimized (also check your file sizes, hosting server, NGINX and other common sources of slow speed, too.) And, if you've notice gradually fewer Organic Search visits, PageSpeed Insights might be able to help. As Google is reducing the prevalence of slow sites, you could be losing traffic. Speed up your page load times by finding what is blocking renders, slowing down contentful paints, and other critical page speed signals.

Incentivized

Screaming Frog tracks the crawl level, internal links, outbound links, title tags, and meta descriptions of the pages it crawls. It also adds HTTP status codes, title tag length, meta description length, H1, H2 tags and lengths, and canonical tags. Many of these elements are also broken into their own tabs at the top so that you can easily focus in on problem areas. You can right-click on any URL for many more options. The program is definitely valuable to anyone who is looking to gauge factors regarding SEO. However, if you are not a web designer/admin, you're going to lack an understanding of the information it provides.

Incentivized

• Measure page loading time
• Compared loading times against Google's benchmarks
• Identifies opportunities for web page performance improvements
• Identifies sub-optimal web page attributes that slow down page loading
• Compare performance on mobile and desktop devices easily

Incentivized

• Crawling client sites of up to thousands of pages. Gives you almost every tool that you need to do a proper SEO audit.
• Custom extractions using CSSpath, Xpath, or Regex. I'm not even a techy, but their support section here is a huge help with the provided examples.
• Customer service and support - Dan is ALWAYS very prompt to respond with helpful answers on Twitter if needed.

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• The suggestions for improvement can be technical for non-developers.

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• Exporting one report at time to CSV or XSLX can be cumbersome and time consuming.
• Custom extraction requires pretty in-depth knowledge of RegEx or XPath.
• Not a very visual tool.
• Larges sites can take up a tremendous amount of resources (RAM, space, connection).

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The tool has become integrated into our teams daily workings and I have yet to find a tool other than scremaing frog to replicate all of our use cases for it. It's a great tool and we're sticking with it

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It's a free, easy to use tool

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Easy for me to use because I have using the product for a long time and understand the ins and outs of it. If I was a newbie, I would be completely lost. It does take some prior knowledge to operate this software and understanding of what a crawl means

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There is no support from Google for the tool.

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Screaming Frog is a relatively primitive system, and doesn't need to be supported by devs or other software. Screaming Frog does interface directly with some programs that are most needed (Google Analytics, Search Console, Page Speed Insights), so that's convenient. It isn't widely supported by other programs, but it also doesn't need to be.

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If the software was a little easier to use for beginners, there really wouldn't be an issue

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I think GTmetrix has some feedback that PageSpeed doesn't provide, but Google's tool is easier overall and has a better user experience; also offers compressed images, CSS, and javascript files if that's the case. Also, Google has extensive documentation to help you better understand what can be done to improve your grade.

Incentivized

Screaming Frog SEO Spider is probably the best non-client facing SEO audit tool in terms of technical SEO. There are other tools on the market that do a more complete job of keyword tracking, competitive analysis, and backlink profiles...however, for analyzing the technical SEO health of any website, Screaming Frog is the best

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• Faster loading site, give results faster to visitors
• Buyers can get to the end of the buying cycle faster

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• Increased employee efficiency - We spend many less hours tracking down and reporting simple meta tags.
• Better Client Servicing - We are able to ensure we have a total look at a client's site before we recommend anything.
• True Pricing Structure - We are able to more accurately predict how much help a client may need based on factors such as size of site, number of redirects, proper use of meta tags, etc.

Incentivized