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Wildfire Interactive (Discontinued) vs. Heropost

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    Heropost

    Score8.4 out of 10
    N/AN/A

    $997

    per year

    Pricing
    Wildfire Interactive (Discontinued)Heropost
    Editions & Modules
    No answers on this topic
    Basic
    $997
    per year
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)Heropost
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)Heropost
    Listening/monitoring
    Comparison of Listening/monitoring features of Wildfire Interactive (Discontinued) and Heropost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Heropost
    7.8
    1 Ratings
    2% above category average
    Boolean keyword searches00 Ratings7.01 Ratings
    Filtering out noise/spam00 Ratings7.01 Ratings
    Sentiment analysis00 Ratings8.01 Ratings
    Broad channel coverage00 Ratings9.01 Ratings
    Publishing
    Comparison of Publishing features of Wildfire Interactive (Discontinued) and Heropost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Heropost
    9.8
    1 Ratings
    18% above category average
    Content planning and scheduling00 Ratings10.01 Ratings
    Audience targeting00 Ratings9.01 Ratings
    Content optimization00 Ratings10.01 Ratings
    Workflow management00 Ratings10.01 Ratings
    Engagement
    Comparison of Engagement features of Wildfire Interactive (Discontinued) and Heropost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Heropost
    9.0
    1 Ratings
    10% above category average
    Automated routing and prioritization00 Ratings8.01 Ratings
    Customer interaction histories00 Ratings9.01 Ratings
    Bulk actions00 Ratings10.01 Ratings
    Marketing
    Comparison of Marketing features of Wildfire Interactive (Discontinued) and Heropost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Heropost
    6.5
    1 Ratings
    17% below category average
    Lead generation00 Ratings6.01 Ratings
    Content marketing00 Ratings7.01 Ratings
    Paid media management00 Ratings5.01 Ratings
    Campaigns and promotions00 Ratings8.01 Ratings
    Channel coverage/integration
    Comparison of Channel coverage/integration features of Wildfire Interactive (Discontinued) and Heropost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Heropost
    9.1
    1 Ratings
    9% above category average
    Twitter00 Ratings9.01 Ratings
    Facebook00 Ratings10.01 Ratings
    LinkedIn00 Ratings10.01 Ratings
    Google+00 Ratings5.01 Ratings
    Instagram00 Ratings10.01 Ratings
    Pinterest00 Ratings10.01 Ratings
    YouTube00 Ratings10.01 Ratings
    Reporting/analytics
    Comparison of Reporting/analytics features of Wildfire Interactive (Discontinued) and Heropost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Heropost
    7.3
    1 Ratings
    6% below category average
    Campaign success analytics00 Ratings8.01 Ratings
    Real-time tracking00 Ratings9.01 Ratings
    Competitor analysis00 Ratings5.01 Ratings
    Account management
    Comparison of Account management features of Wildfire Interactive (Discontinued) and Heropost
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    Heropost
    10.0
    1 Ratings
    23% above category average
    Role-based user permissions & privileges00 Ratings10.01 Ratings
    Mobile access00 Ratings10.01 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)Heropost
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Sendible
    Score7.2 out of 10
    Medium-sized Companies
    No answers on this topic
    Emplifi
    Score8.9 out of 10
    Enterprises
    No answers on this topic
    Salesforce Marketing Cloud Social Studio (discontinued)
    Score8.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)Heropost
    Likelihood to Recommend
    2.0
    (4 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (1 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    -
    (0 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)Heropost
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Heropost Media
    It is great for managing multiple poster's social media accounts. I currently have four clients whose social media campaigns I manage. Heropost allows me to set up groups for each client so that I can schedule posts (of all different types of media) for their specific social media mixes. This is a terrific feature and makes my job a LOT easier.
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Heropost Media
    • Multi Platform Integration Of Accounts
    • Publish All Feature to all accounts
    • Many different client accounts on one place
    • Pre made and stored hash tags and captiosn
    • ability to schedule way in the future.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Heropost Media
    • Two social media outlets that DID work but no longer connect are Google Business and X (formerly Twitter). These need to be added back in. CRUCIAL!
    • Update Lifetime Access software option instead of abandoning it. Purchasers helped get Heropost off the ground...
    • I don't have any other issues with the software.
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Heropost Media
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Heropost Media
    Heropost is ALMOST perfect! Content creation, scheduling, posting and analytics are all right there! The ONLY drawback that I have found is that two of our main social media networks are not currently able to connect to Heropost, due to some API changes. I REALLY hope that these can get worked out. If they do, this rating goes to 10!
    Read full review
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Heropost Media
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Heropost Media
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Heropost Media
    No answers on this topic
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Heropost Media
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Heropost Media
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Heropost Media
    These other apps like Hootsuite and Metricool are way to over priced and are glitchy to say the least. HeroPost seems to me to be the most solid and reliable work horse in the game. I use it daily and my team use it daily and it never lags or breaks. I would have to say that the heropost user interface is just fantastic
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Heropost Media
    • The speed in which it has increased our work output is amazing
    • could be better with adding more specific bits for facebook and youtube thumbnails on the publish all feature
    • Easy to use and super simple set up!
    Incentivized
    Read full review
    ScreenShots