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Wildfire Interactive (Discontinued) vs. InboundWriter

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    InboundWriter

    Score8 out of 10
    N/AInboundWriter is a relatively focused content marketing tool containing predictive analytics, suggestions, and authoring guidelines for content optimization. InboundWriter has been backed by about $2.5 million in venture capital since its inception in 2011.N/A
    Pricing
    Wildfire Interactive (Discontinued)InboundWriter
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)InboundWriter
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    Wildfire Interactive (Discontinued)InboundWriter
    Content Creation
    Comparison of Content Creation features of Wildfire Interactive (Discontinued) and InboundWriter
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    InboundWriter
    8.5
    1 Ratings
    8% above category average
    Ideation00 Ratings8.01 Ratings
    Approval workflows00 Ratings8.01 Ratings
    Content collaboration00 Ratings9.01 Ratings
    Content calendar00 Ratings9.01 Ratings
    Content Publishing
    Comparison of Content Publishing features of Wildfire Interactive (Discontinued) and InboundWriter
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    InboundWriter
    8.8
    1 Ratings
    12% above category average
    Content hub00 Ratings9.01 Ratings
    Forms / Gated content00 Ratings9.01 Ratings
    Embedded CTAs00 Ratings9.01 Ratings
    Content distribution00 Ratings9.01 Ratings
    Content promotion00 Ratings9.01 Ratings
    Content automation00 Ratings8.01 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Wildfire Interactive (Discontinued) and InboundWriter
    Feature
    Wildfire Interactive (Discontinued)
    -
    Ratings
    InboundWriter
    8.2
    1 Ratings
    11% above category average
    Audience profiling and targeting00 Ratings8.01 Ratings
    Closed-loop tracking and reporting00 Ratings8.01 Ratings
    Content performance analytics00 Ratings8.01 Ratings
    Campaign optimization dashboard00 Ratings9.01 Ratings
    Competitive analytics00 Ratings8.01 Ratings
    Best Alternatives
    Wildfire Interactive (Discontinued)InboundWriter
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    No answers on this topic
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    No answers on this topic
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)InboundWriter
    Likelihood to Recommend
    2.0
    (4 ratings)
    8.0
    (1 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    8.0
    (1 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)InboundWriter
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    InboundWriter
    I think most users have found that InboundWriter is every bit worth what you pay for it. At a freemium model, it's affordable and helpful in analyzing your posts for SEO direction. It is particularly well suited for getting focused terms on specific topics, and less on more general terms.
    Incentivized
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    InboundWriter
    • Very easy to use and follow direction.
    • The price is right for this freemium Wordpress plugin.
    • Helps discover what content and keywords are popular around your subject matter.
    Incentivized
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    InboundWriter
    • Sometimes tough to decide what direction to follow without keyword stuffing your content.
    • Colleagues have complained about the Document Score being unreliable at times.
    • It's only as good as the information you put into it and lacks the ability to give you more high level though leadership terms/topics.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    InboundWriter
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    InboundWriter
    No answers on this topic
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    InboundWriter
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    InboundWriter
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    InboundWriter
    The InboundWriter support is certainly sufficient for the type of troubleshooting you may encounter when using the tool. There are chats and forums available with best practices or knowledge share. For bigger issues, even WordPress can serve as a support system for getting to the answer quickly. Luckily, you're more likely to find that it is a very intuitive tool that is easy to use.
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    InboundWriter
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    InboundWriter
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    InboundWriter
    While Yoast is also very useful as a free WordPress plugin that helps up your SEO game, where it stops at just providing direction for your meta data, like titles and descriptions, InboundWriter takes your search engine reach a bit further and helps you create relevant content for your industry that targets the right keywords and topics.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    InboundWriter
    • InboundWriter has helped us craft more SEO-driven content and balance our keyword usage.
    • InboundWriter has also helped us hone in on the specific topics we should be covering for our industry.
    • Overall, it has helped us achieve our goals of creating pillar content and driving more organic traffic.
    Incentivized
    Read full review
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