Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.
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Insightpool Ads Optimization
Score9.1 out of 10
Enterprise companies (1,001+ employees)
Insightpool's Ads Optimization product is designed to help organizations see the best results for Twitter ads. The vendor says that its ads targeting platform not only utilizes interest data, but also analyzes thousands of behavioral data points to identify relevant people and predict those who are most likely to engage with customized media campaigns. According to the vendor, its in-depth targeting is more intensive and targeted than any other social…
I recommend Insightpool for anyone looking to build and maintain a relevant follower pool on Twitter as well as anyone that wishes to use Twitter for event recruitment, white paper downloads, etc. With a small team, I strongly recommend the full-service model, especially when you first get started. It's like having an in-house social team when you opt for full-service and has enabled us to do much more on Twitter than was previously possible with our small team.
Event promotion and registration: Insightpool's unique ability to search both the Twitter stream and profile data makes reaching B2B marketing professionals at key industry events a cinch.
Building relevant follower pool: Insightpool's ability to target relevant users by profile data makes finding and nurturing the right individuals easier than ever before.
The personalized and targeted approach is well-received and prompts engagement from the people we care about.
Initial iterations of the tool were buggy and not all that intuitive, which is why we moved to a full-service model. More recent releases are much more intuitive and less buggy.
The tool was limited before its ability to search Twitter steams, but now with stream search, we do not feel hindered in anyway.
Personally, I'm not a fan of public message targeting. Use with caution. The DM feature works great and is very well received by our audience however.
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.
During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
Just renewed for the rest of the year. Pricing is very reasonable especially when you compare it to the cost of paid Twitter campaigns. And, Insightpool campaigns have consistently outperformed direct Twitter campaigns.
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
We've used sponsored Tweets via Twitter directly with limited success. We don't see the same level of engagement or types of followers with paid Twitter promos as we do with Insightpool campaigns. Additionally, we receive a fair amount of negative feedback when we use sponsored tweets as they tend not to be as targeted as running Insightpool campaigns
A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info
