Wildfire Interactive (Discontinued) vs. IZEA

The transition to Google has been painful - key contacts are no longer available.

[IZEA] is well suited for influencer marketing. If you do this a lot, then it would definitely be helpful to receive this software.

Incentivized

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• IZEA has changed the overall game of influencer marketing.
• IZEA is so much more popular than any of its major players in the market.
• IZEA is the best way to identify appropriate influencers for influencer marketing and this software has overall solved the main hassle and problem of everyone.
• It is a wonderful tool that provides effective services.

Incentivized

• More customization - Would like to have the ability to edit more without coding.

• The interface functionality isn't as smooth as it could be.
• They don't have every influencer in their system and I think they should actively update this.

Incentivized

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Responsive customer service and willingness for training is a great part of IZEA

Incentivized

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

We selected IZEA because of the price. We wanted a platform that would cost less than the one we were currently using.

Incentivized

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

• IZEA is a great tool for influencer marketing and it has some great benefits for everyone related to influencer marketing.
• It is a great and affordable way to discover new influencers from different backgrounds so easily and swiftly at your fingertips.
• Cost effective platform.
• The software has an innovative way to promote products and expand the market in a safe way. IZEA has a large network that makes you connect to new and different people just at your fingertips.

Incentivized