Wildfire Interactive (Discontinued) vs. Notified Public Relations Solutions with GlobeNewswire

The transition to Google has been painful - key contacts are no longer available.

This service might be more well suited for large corporations with a lot of press coverage that they need to get out on a very regular basis. GlobeNewswire may be much less appropriate for smaller organizations that cannot commit to the annual spend of the contract and adhere to its strict nature and aren't sending out regular releases. Note that they did not work with us on contract flexibility once signed, so just be sure that you will fully utilize the service and really stay on top of the cancellation date because if you miss it, you will be automatically locked in for another year. Thus for smaller companies it will be best to stick to an a-la-carte service that will be flexible and work with you on your changing needs. That is definitely not GlobeNewswire.

• Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
• Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.

• Finds the distribution circuits for you so you can easily pick and choose which ones you want to publish to.
• The platform is easy to use and takes you through a simple step-by-step process to create and publish a press release.
• Great customer service. If ever I have a question they address it and go above and beyond in their service.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• More customization - Would like to have the ability to edit more without coding.

• In some cases, it would not capture all coverage, for example, coverage found on trade websites.
• Some of the incoming coverage would be repetitive or even delayed at times.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price

Very easy to use, almost anyone can learn how to build a comprehensive promotion.

I have never been kicked out of Wildfire service. Always up and running.

Easy to perform tasks and quick to upload changes to your promotions.

Phone and email support were always available to us when we needed it.

Their customer service is great and has been very supportive when we've needed it. Their team checks up on us regularly to ensure we are getting the most out of our service.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.

Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.

Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

We've always used GlobeNewswire because it is consistent and gets the job done well. We've never experimented with other products similar to them.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
• Aggregating all content into one system creates efficiencies for content teams

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Getting online news coverage is the ROI from using Marketwired.
• It's a cost-effective way of distributing news, saving companies money and time on distributing every release individually to each news outlet.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info