A look at Marketwired
Charlotte Gilmour (nee Sherry) | TrustRadius Reviewer
January 19, 2017

A look at Marketwired

Score 4 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • Marketwired Resonate
  • News Distribution

Overall Satisfaction with Marketwired

I work at a PR agency. I use Marketwired predominantly to distribute news on behalf of my clients. My clients are from many sectors - retail, telecoms, non-profit, tech etc. I would typically use the news distribution 1-3 times a month. It allowed us to disseminate news and get coverage on some online websites that would be difficult to pitch via email or telephone. I managed several junior members of staff and also set them us and oversaw them using the service.
  • It allowed me to get coverage on online websites that I could pitch via telephone or email.
  • I almost always got 5-8 pieces of coverage for each story distributed. Sometimes it would get picked up via a newspaper and go much wider.
  • Getting online coverage helps my clients with SEO.
  • Marketwired has recently changed its online platform. It is more complex than necessary. I used it many times and still often had to call the help desk for advice. Sometimes there would be 'bugs' in the system that were out of my control and even the help desk struggled to resolve it.
  • I used to simply email the news release & photos to the help desk and they'd get it out for me on time. It was effective and I appreciated the excellent customer service. Now the help desk are no longer allowed to distribute on a client's behalf, which is frustrating - even if you struggle using the online system.
  • The section of the online platform I found most confusing was around which media a news story would be distributed too. There are a lot of choices and it wasn't obvious to me as to how they were sub-divided. I often had to check with the help desk to ensure I'd made the best selection for the news story.
  • The level of customer service has declined. My account manager who previously provided excellent service was moved to another role as part of an internal restructure. Many team members at my agency voiced frustrations with the level of customer care.
  • Getting online news coverage is the ROI from using Marketwired.
  • It's a cost-effective way of distributing news, saving companies money and time on distributing every release individually to each news outlet.
In 2016, I did an evaluation of other news distribution websites to see how they compared. While Marketwired has its flaws with customer service and a less-than-ideal online platform, it was far more cost-effective than the competitors.

A lot of the competitors were more expensive and they also used cumbersome online platforms for distribution. Marketwired also doesn't charge for each image distributed with a release; many competitors do.

After my evaluation, I decided to stick with Marketwired as the main wire our PR firm uses for distributing news.
If you want to guarantee 5-8 pieces of online coverage for a news story, then Marketwired is worth using. It's cost-effective and the news often appears on news syndication sites that wouldn't otherwise feature it (Yahoo Finance, Canadian Business, Bloomsberg etc.).

If you want to get news coverage on the radio, in print, and on TV, then you're still better emailing it directly to the news outlet and picking up the phone. It's much more time-intensive, but a lot more effective.