Wildfire Interactive (Discontinued) vs. VinTank

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Wildfire Interactive (Discontinued)
Score 10.0 out of 10
N/A
Wildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A
VinTank
Score 10.0 out of 10
N/A
VinTank is a social media management solution for the wine and restaurant industry. Measuring over 350 million conversations about wine, profiling over 14 million social wine consumers and serving over 4500 wine brands, VinTank helps wineries and restaurants connect and understand their customers.
$45
per month
Pricing
Wildfire Interactive (Discontinued)VinTank
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Wildfire Interactive (Discontinued)VinTank
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Wildfire Interactive (Discontinued)VinTank
Best Alternatives
Wildfire Interactive (Discontinued)VinTank
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Medium-sized Companies
Echobox Social
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Mention
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Score 9.4 out of 10
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Sprout Social
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User Ratings
Wildfire Interactive (Discontinued)VinTank
Likelihood to Recommend
2.0
(4 ratings)
10.0
(1 ratings)
Likelihood to Renew
7.9
(3 ratings)
10.0
(1 ratings)
Usability
9.0
(1 ratings)
-
(0 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Performance
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(2 ratings)
-
(0 ratings)
Online Training
8.5
(2 ratings)
-
(0 ratings)
Implementation Rating
8.5
(2 ratings)
-
(0 ratings)
User Testimonials
Wildfire Interactive (Discontinued)VinTank
Likelihood to Recommend
Discontinued Products
The transition to Google has been painful - key contacts are no longer available.
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VinTank
VinTank is a tool for many facets of the wine and restaurant industry. Depending on the scale of your business, this tool can be managed and dispersed by an enterprise manager or solely owned by a social media/community manager. The ability to add multiple users and assign responses allows efficiency and proper knowledge to address specific issues brought by our social customers
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Pros
Discontinued Products
  • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
  • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
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VinTank
  • Geolocation Targeting - Discovers potential customers near your business using geolocation technologies
  • Social Customer Relationship Management - Allows consumer segmenting and response to enhance the customer experience and satisfaction rates
  • Brand Listening - Monitors millions of social conversations using social data to find who is talking about your brand
  • Social Prospecting - Can discover potential customers based on context of their profiles, conversations and influence
  • Specialized Social Index - Relevant to your competition and industry
  • Analytics - Can gauge performance based on conversation, channel size, competition and social customer growth over time
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Cons
Discontinued Products
  • More customization - Would like to have the ability to edit more without coding.
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VinTank
  • Complete Social Channel Management - A platform integration (such as Hootsuite) for planning, scheduling, posting and team management on a larger scale. Would mean one less social management platform for myself.
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Likelihood to Renew
Discontinued Products
Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
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VinTank
Given the value of the tools presented, VinTank is a no-brainer. Being able to monitor social mentions of brands, segment customers on various interaction levels, enhance consumer response and experience, all while discovering new and influential customers make VinTank a must have software product for wineries and restaurants. Context of our social mentions have become extremely powerful and VinTank has delivered the tools to use this data to its full potential to deliver true ROI
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Usability
Discontinued Products
Very easy to use, almost anyone can learn how to build a comprehensive promotion.
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VinTank
No answers on this topic
Reliability and Availability
Discontinued Products
I have never been kicked out of Wildfire service. Always up and running.
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VinTank
No answers on this topic
Performance
Discontinued Products
Easy to perform tasks and quick to upload changes to your promotions.
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VinTank
No answers on this topic
Support Rating
Discontinued Products
Phone and email support were always available to us when we needed it.
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VinTank
No answers on this topic
Online Training
Discontinued Products
Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
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VinTank
No answers on this topic
Implementation Rating
Discontinued Products
Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
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VinTank
No answers on this topic
Alternatives Considered
Discontinued Products
Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
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VinTank
No answers on this topic
Return on Investment
Discontinued Products
  • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
  • Aggregating all content into one system creates efficiencies for content teams
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VinTank
  • Enhances Customer Service - Can discover conversations taking place and cater to the needs of our consumers in a more timely manner. Can also segment consumers based on interactions, purchasing behavior (with Vin65 integration) and influence.
  • Discovers and Creates New Customers - I am able to discover potential customers with geolocation targeting and social prospecting. This helps drive traffic to our businesses while growing social awareness of our products.
  • Efficient Customer Service Response - Continuous social monitoring allows me to stay on top of brand conversations and ensure timely responses to customer needs and dialog.
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