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Wildfire Interactive (Discontinued) vs. WhatsApp Business

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Wildfire Interactive (Discontinued)

    Score10 out of 10
    N/AWildfire was a social media advertising management software application that was acquired but since discontinued by Google.N/A

    WhatsApp Business

    Score9 out of 10
    N/AWhatsApp Business is a free to download app that was built FOR small business, allowing users to connect with customers easily by using tools to automate, sort and quickly respond to messages. For medium and large businesses, the WhatsApp Business API powers communication with customers all over the world, allowing them to connect with them on WhatsApp in a simple, secure, and reliable way.N/A
    Pricing
    Wildfire Interactive (Discontinued)WhatsApp Business
    Editions & Modules
    No answers on this topic
    WhatsApp Business
    Free
    Offerings
    Pricing Offerings
    Wildfire Interactive (Discontinued)WhatsApp Business
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Wildfire Interactive (Discontinued)WhatsApp Business
    Considered Both Products
    Discontinued Products
    No answer on this topic
    Meta Platforms Inc
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    24 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    23 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    24 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    21 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    21 Answers
    Best Alternatives
    Wildfire Interactive (Discontinued)WhatsApp Business
    Small Businesses
    PromoRepublic
    Score7.4 out of 10
    Telegram
    Score8.8 out of 10
    Medium-sized Companies
    No answers on this topic
    Telegram
    Score8.8 out of 10
    Enterprises
    No answers on this topic
    Telegram
    Score8.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Wildfire Interactive (Discontinued)WhatsApp Business
    Likelihood to Recommend
    2.0
    (4 ratings)
    9.2
    (24 ratings)
    Likelihood to Renew
    7.9
    (3 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (1 ratings)
    8.5
    (5 ratings)
    Availability
    10.0
    (1 ratings)
    -
    (0 ratings)
    Performance
    10.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.5
    (2 ratings)
    8.3
    (4 ratings)
    Online Training
    8.5
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.5
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    Wildfire Interactive (Discontinued)WhatsApp Business
    Likelihood to Recommend
    Discontinued Products
    The transition to Google has been painful - key contacts are no longer available.
    Read full review
    Meta Platforms Inc
    By using WhatsApp Business, I can now respond to customers faster, keep them updated about new deals, and even send out surveys to understand their needs. The ability to send stickers and photos makes the app more interactive and engaging. It easily beats other social networks in terms of the quality and quantity of messages sent, which is a good thing for businesses.
    Read full review
    Pros
    Discontinued Products
    • Facebook tab implementation. Allows you to easily create and produce functioning social tabs on your brands FB page.
    • Add voting, sweepstakes, poll functionality to your website. Easily implement these campaigns to increase user engagement and TOS.
    Read full review
    Meta Platforms Inc
    • Easy to use by registering a phone number as your personal WhatsApp number and attaching your company profile by opening and closing your image to your product.
    • Fast and accurate connection.
    • It allows you to split chat between business and personal as WhatsApp Business and Personal can be downloaded on the same smartphone by registering a different number.
    Read full review
    Cons
    Discontinued Products
    • More customization - Would like to have the ability to edit more without coding.
    Read full review
    Meta Platforms Inc
    • UI/UX of WhatsApp has room for improvement. The goal should be to add more features for business interactions outside of the everyday messenger. (interface wise, not feature wise)
    • Multi-device use is added but it's still not as flexible and fast as other messengers like Telegram
    • File transfer is time consuming and troublesome. It also has limits.
    Incentivized
    Read full review
    Likelihood to Renew
    Discontinued Products
    Our initial contract with Wildfire Whitelabel was for $30,000/year, as we progressed we found several alternatives for significantly less. We used this to our advantage to lower the second year to $17,000 with the limitation in the level of support (they call this their "core" subscription). Support has been quite bad.

    During our contract, we also asked for quotes on some custom work, but never managed to get an answer (or actual quote). Now two years into our contract, the limitations and lack of development are enough for us to find a different solution. Newcomers to the market like Rafflecopter, WooBox and PunchTab are delivering much better results for a fraction of the price
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Usability
    Discontinued Products
    Very easy to use, almost anyone can learn how to build a comprehensive promotion.
    Read full review
    Meta Platforms Inc
    Most reliable app for business and personal use. I rely on it with any hesitation. Its encrypted chatting system impresses me a lot. Easy file transfer is also appreciated. Maximum people use this app, so I can communicate with most people through this. It makes my life more comfortable.
    Read full review
    Reliability and Availability
    Discontinued Products
    I have never been kicked out of Wildfire service. Always up and running.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Performance
    Discontinued Products
    Easy to perform tasks and quick to upload changes to your promotions.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Support Rating
    Discontinued Products
    Phone and email support were always available to us when we needed it.
    Read full review
    Meta Platforms Inc
    There were some issues in the beginning when the app used to get hanged. We had emailed customer support, and we received a response promptly. There was an issue with the phone where some updates had to be downloaded. You can also complete a form online to contact customer support. The staff can speak many languages
    Incentivized
    Read full review
    Online Training
    Discontinued Products
    Gave me a thorough rundown on everything the software does. Sometimes it is difficult to run through it all over the phone/internet, but I was able to figure it out myself.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Implementation Rating
    Discontinued Products
    Simple to use and very effective in increasing user engagement on both social channels and website. Noticeably helped raise TOS.
    Read full review
    Meta Platforms Inc
    No answers on this topic
    Alternatives Considered
    Discontinued Products
    Wildfire was a merely an adequate social media tool when it existed as a standalone, but it just couldn't compete against other players like Sprout, Falcon, and Sprinklr.
    Incentivized
    Read full review
    Meta Platforms Inc
    In a business organisation communication is the main factor for the development. And WhatsApp Business is the most perfect software for it. The software is designed with full of perfect features for the better communication. It performs very effectively than other software. I am fully satisfied with the features of the software. A superb software to me.
    Incentivized
    Read full review
    Return on Investment
    Discontinued Products
    • As with any social media management tool, there is a savings on labor hours (rather than doing the manual work)
    • Aggregating all content into one system creates efficiencies for content teams
    Incentivized
    Read full review
    Meta Platforms Inc
    • With WhatsApp Business help, productivity has risen while email and text messages continue to be used.
    • It’s helpful to adapt, have a positive business return, and use WhatsApp Business groups to manage communication with specific people.
    • Integrating the company and the improvement of its visibility allowed for better optimization of customer engagement.
    Incentivized
    Read full review
    ScreenShots