TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Adthena

    Score6.2 out of 10
    N/AAdthena from the company of the same name in London is a marketing intelligence tool for search marketing focusing on keyword research, analysis, and suggestion for optimizing the budgeting and management of pay per click (PPC) advertising campaigns. Adthena algorithmically searches industry-relevant keywords and also the actual ad copy appearing in search engines, a less seen feature used for competitive analysis and brand differentiation (i.e. so your ads appear or do not appear like your…N/A

    GrowByData

    N/AN/AGrowByData offers Marketing Intelligence to Agencies & Brands to develop new strategies to boost marketing performance, reduce cost, create new merchandising strategies, and win new business. They serve brands and enable them to re-claim, defend and grow their business. Google search and marketplaces are fast evolving. GrowByData helps brands and agencies that stay on top and craft strategies to win. Specifically, GrowByData supports Agencies and Brands to stay on top by …N/A
    Pricing
    AdthenaGrowByData
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    AdthenaGrowByData
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Best Alternatives
    AdthenaGrowByData
    Small Businesses
    No answers on this topic
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    Medium-sized Companies
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    HG Insights Platform
    Score9.2 out of 10
    Enterprises
    No answers on this topic
    HG Insights Platform
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    AdthenaGrowByData
    Likelihood to Recommend
    8.0
    (3 ratings)
    -
    (0 ratings)
    Support Rating
    8.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    AdthenaGrowByData
    Likelihood to Recommend
    Adthena
    By using the share of search aspect of Adthena, I could see that although the SOS for one brand was high at this point in time compare to competitors, that the competitor had more growth in the last 3 months which identified a time to research in more depth to see as to why which I wouldn't have got if I used a platform which looks at the search volume as it stands and worked out the SOS manually.
    Incentivized
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    GrowByData
    No answers on this topic
    Pros
    Adthena
    • Track and monitor spend and performance against competitors.
    • Identify missed keyword opportunities.
    • Informs our campaign and keyword budgeting/bidding on a daily basis.
    Incentivized
    Read full review
    GrowByData
    No answers on this topic
    Cons
    Adthena
    • Slow performance.
    • Ranking options are not detailed enough.
    Incentivized
    Read full review
    GrowByData
    No answers on this topic
    Support Rating
    Adthena
    Our Kantar rep is great and very responsive overall. It is hard to get on-site training and preferred pricing with them, but at the end of the day, I am helpful that they are around.
    Incentivized
    Read full review
    GrowByData
    No answers on this topic
    Alternatives Considered
    Adthena
    You see more insight (over time, period on period growth) and save time compared to platforms which looks at the search volume as it stands and you have to work out the SOS manually.
    Incentivized
    Read full review
    GrowByData
    No answers on this topic
    Return on Investment
    Adthena
    • Improved competitive analysis
    • Insightful data that helps improve client trust
    • Indentifying opportunities for keyword expansions
    Incentivized
    Read full review
    GrowByData
    No answers on this topic
    ScreenShots

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