Name: Marketing Intelligence and Why is it Important for Retailers, & Brands? | Empower Shopper Journey
Uploaded: 2021-03-09T17:22:50.000Z
Duration: 1 min 11 s
Description: GrowByData brings a unified Search, Marketplace, and Product Intelligence Solution. This intelligence solution enables Agencies, Brands, and Retailers to improve their e-commerce performance and helps drive maximum growth to their corresponding businesses.

Customer Success Management Training

Help Desk

Web and Video Conferencing

Customer Support

Augmented Reality Development

Development

Academic Advising

Education

Board Management

Business Intelligence (BI)

Collaboration

Contract Management

Corporate Social Responsibility (CSR)

Desktop Publishing

Enhanced 911 (E911)

Environmental Health and Safety (EHS)

Manufacturing Execution

Project Portfolio Management

Enterprise

Accounting

Investor Relations

Merger and Acquisition

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Build Automation

Cloud Storage

Continuous Delivery

Converged Infrastructure

Data Center Cooling

Data Fabric

Fraud Detection

Integration Platform as a Service (iPaaS)

Managed File Transfer (MFT)

Mobile Device Management (MDM)

Network Behavior Analysis

Network Performance Monitoring

Threat Intelligence

Value-Added Resellers (VARs)

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audience Engagement

Audio Editing

Content Management

Email Marketing

Gamification

Local Marketing

Marketing Automation

Press Release Management

Product Information Management (PIM)

Screen and Video Capture

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Proposal

Quote to Cash

Sales Coaching

Sales

Cloud Infrastructure Entitlement Management

Security

Apparel

Chargeback Management

Dental

Financial Services CRM

ID Card

Internet of Medical Things

Nonprofit Fundraising

Oil and Gas

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

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S&P Global Inc.

The Search Monitor

Stackline

Adthena

Profitero

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Amazon QuickSight

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

Guru

Business

Semrush

PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.

PitchBook

GrowByData

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

GrowByData provides Marketing Intelligence to power smarter, faster eCommerce, unifying insights across the shopper journey. We offer Search Intelligence, Product Intelligence, Marketplace Intelligence, Ad intelligence, Price intelligence, MAP Monitoring, and Product Feeds applications.

GrowByData brings a unified Search, Marketplace, and Product Intelligence Solution. This intelligence solution enables Agencies, Brands, and Retailers to improve their e-commerce performance and helps drive maximum growth to their corresponding businesses.

Marketing Intelligence and Why is it Important for Retailers, & Brands? | Empower Shopper Journey

What is Marketing Intelligence? How Does it help Ecommerce Growth?

GrowByData brings you a unified Search, Marketplace, and Product Intelligence Solution. This intelligence solution enables Agencies, Brands, and Retailers to improve their e-commerce performance and helps drive maximum growth to their corresponding businesses. 
These solutions also empower you and your team with unprecedented visibility across the digital shelf. If you want to know your share of voice across multiple channels, such as Google, Amazon, Walmart, and many more marketplaces then, GrowByData Marketing Intelligence is the best solution for you.

Unify insights across the shopper journey to get a competitive edge with GrowByData. Contact our experts today at info@growbydata.com.

Our Solutions
Search Intelligence: https://growbydata.com/search-intelligence/
Marketplace Intelligence: https://growbydata.com/marketplace-intelligence/
Product Intelligence: https://growbydata.com/product-intelligence/
Price Intelligence: https://growbydata.com/Price-intelligence/

Time Stamps
0:00 Intro
0:12 Process
0:18 Benefits
0:24 Share of Voice
0:30 3P
0:40 Data as a Service
0:47 BI Platforms
0:55 Why GrowByData?

Stay Updated with GrowByData
GrowByData: https://growbydata.com/
Marketing Intelligence Blog: https://growbydata.com/blogs/
Facebook: https://www.facebook.com/GrowByDataCommunity
Twitter: https://www.instagram.com/growbydata/
Instagram: https://www.instagram.com/growbydata/

#MarketingIntelligence #SearchIntelligence #SearchMonitoring #ProductIntelligence
#SERP #ShareofVoice

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

Financial Research

The most important features for the effectiveness of a financial research platform

Industry and Sector Research

The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

GrowByData

Overview

What is GrowByData?