54 Ratings
54 Ratings
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Score 7.2 out of 100
34 Ratings
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Score 9 out of 100

Attribute Ratings

  • HCL Unica is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • Uptempo is rated higher in 1 area: Usability

Likelihood to Recommend

9.0

HCL Unica

90%
15 Ratings
8.4

Uptempo

84%
14 Ratings

Likelihood to Renew

8.7

HCL Unica

87%
11 Ratings
6.4

Uptempo

64%
5 Ratings

Usability

8.0

HCL Unica

80%
1 Rating
8.2

Uptempo

82%
1 Rating

Support Rating

3.0

HCL Unica

30%
2 Ratings

Uptempo

N/A
0 Ratings

Online Training

HCL Unica

N/A
0 Ratings
7.3

Uptempo

73%
1 Rating

Implementation Rating

7.2

HCL Unica

72%
4 Ratings

Uptempo

N/A
0 Ratings

Ease of integration

HCL Unica

N/A
0 Ratings
8.0

Uptempo

80%
2 Ratings

Likelihood to Recommend

HCL Technologies

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up. In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)

Although the Analytics part is already available it could be improved. So for now Allocadia is very recommended if you are looking for a data maintenance software but less appropriate as a analysis tool. Ask yourself what is it you are looking for (analysis or controlling) and for which purposes (management level or specialists). The costs are very resonable and an absolute Plus!
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Pros

HCL Technologies

  • Ability to translate Multiple SQL queries into a very easy to use visual GUI.
  • Provides the ability to pre-define segments, run them once in off hours, store them in their own system tables for quick youth and a significant reduction in CPU utilization on the database.
  • It’s use of Reusable objects. Including user variables to pre-define calculations one time, macros that you can create and pass values to parameterize the SQL code And the creation of templates to easily replicate work.
  • It’s ability to bring in external data on the fly that can very easily be mapped into any flowchart.
  • It’s flexibility and creating UNIX script via triggers to automate sending of files to multiple vendors with different FTP sites
  • It’s flexibility in the output layouts that it can create.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)

  • The user interface is clean, well-thought out, and easy for marketers to use. It behaves like their spreadsheets in all the right ways...without the baggage of having budgets locked into separate spreadsheets.
  • Allocadia knows that revenue attribution is important, and has great out-of-the-box adapters to flow actual spend and actual performance in to the tool.
  • The reporting engine is both substance and style. Data is accurate, can be sliced-and-diced, and is easy for marketers to get what they want in an ad hoc fashion, if a canned report does not already exist. The visuals are also excellent, which promotes the use of analysis.
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Cons

HCL Technologies

  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
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Uptempo (Formerly BrandMaker, Allocadia, Hive9)

  • Integrate the marketing department closer to the other companies departments output.
  • Connect to more markets for customer acquisition and care as well as customer satisfaction and experience enhancements.
  • We think it can get even closer to SAP Marketing Cloud at less investments and more ROI.
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Pricing Details

HCL Unica

Starting Price

Editions & Modules

HCL Unica editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    Optional

    Additional Details

    Uptempo

    Starting Price

    Editions & Modules

    Uptempo editions and modules pricing
    EditionModules

    Footnotes

      Offerings

      Free Trial
      Free/Freemium Version
      Premium Consulting/Integration Services

      Entry-level set up fee?

      No setup fee

      Additional Details

      Pricing Info

      Likelihood to Renew

      HCL Technologies

      There are three main factors to renew a licence: 1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool 2) It has been proven time and time again that it is a market leader in the space (10 years +) 3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
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      Uptempo (Formerly BrandMaker, Allocadia, Hive9)

      I am hesitant to comment on renewal in detail because we haven't been using the system for very long. But I am encouraged by the speed and ease of implementation, and look forward to getting to know the system better.
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      Usability

      HCL Technologies

      I think it is easy to use, if you don't have to do to complex selections.
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      Uptempo (Formerly BrandMaker, Allocadia, Hive9)

      Easy to use and allows you to track just about anything that's important to your business
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      Support Rating

      HCL Technologies

      I didn't use the Unica support since it is with IBM, only before.
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      Uptempo (Formerly BrandMaker, Allocadia, Hive9)

      No answers on this topic

      Implementation Rating

      HCL Technologies

      - We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
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      Uptempo (Formerly BrandMaker, Allocadia, Hive9)

      No answers on this topic

      Alternatives Considered

      HCL Technologies

      The contact history and the response history are so powerful. You can track whatever you want to help the call center to push relevant offers to our customer. In addition, predictive models can be built, with patience, in IBM Campaign. If you have some complaints from the call center about any campaigns, you can easily validate it into the contact or response history.
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      Uptempo (Formerly BrandMaker, Allocadia, Hive9)

      Our Marketing IT Director vetted out the different products and we were sent Allocadia to test. Due to how we run our media and marketing department, this was really the only solution I saw since it most closely aligned with how we run our media.
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      Return on Investment

      HCL Technologies

      • It helps my clients drive their business which in turn, drives more profit for them.
      • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
      • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
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      Uptempo (Formerly BrandMaker, Allocadia, Hive9)

      • Allocadia's integration with Salesforce.com allows for complete marketing and sales funnel tracking, conversion, and spend analytics.
      • Allocadia's visual display and representation of ROI is incredibly helpful for end users.
      • Allocadia's analytic capabilities allow you to refine your marketing tactics by analyzing trends, allowing you to choose the most effective marketing activities, or types of marketing activities.
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      Screenshots

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