Helium 10 vs. Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Helium 10
Score 8.6 out of 10
N/A
The Helium 10 Software Suite, from Helium 10 in Irvine, is designed to help users gain an advantage over competitors on Amazon. For more sales, more time, lower PPC costs, and to discover hidden keywords competitors don’t use, the vendor offers Helium 10.
$29
per month
Similarweb
Score 8.9 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month per user
Pricing
Helium 10Similarweb
Editions & Modules
Starter (billed annually)
$29
per month
Starter
$39
per month
Platinum (billed annually)
$79
per month
Platinum
$99
per month
Diamond (billed annually)
$229
per month
Diamond
$279
per month
Sales Intelligence - Individual
$129
per month 1 user
Web Intelligence - Starter
$199
per month 1 user
Web Intelligence - Professional
$399
per month 1 user
Shopper Intelligence - Business
$25000
per year 5 users
Web Intelligence - Team
Custom
5 users
Web Intelligence - Enterprise
Custom
per year 10 users
Offerings
Pricing Offerings
Helium 10Similarweb
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
More Pricing Information
Community Pulse
Helium 10Similarweb
Features
Helium 10Similarweb
SEO
Comparison of SEO features of Product A and Product B
Helium 10
-
Ratings
Similarweb
8.0
13 Ratings
3% below category average
Keyword analysis00 Ratings8.013 Ratings
SERP ranking tracking00 Ratings7.19 Ratings
Competitive analysis00 Ratings8.912 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Helium 10
-
Ratings
Similarweb
7.7
14 Ratings
14% below category average
Competitor Research00 Ratings8.814 Ratings
Competitor alerts00 Ratings8.48 Ratings
Market Insights and Reports00 Ratings7.35 Ratings
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Helium 10Similarweb
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User Ratings
Helium 10Similarweb
Likelihood to Recommend
9.0
(1 ratings)
8.2
(118 ratings)
Likelihood to Renew
-
(0 ratings)
9.1
(1 ratings)
Usability
-
(0 ratings)
7.3
(4 ratings)
Support Rating
-
(0 ratings)
6.8
(4 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
Helium 10Similarweb
Likelihood to Recommend
Helium 10
Any Amazon seller or company who's products are sold on Amazon would benefit from this. It gives incredible insights into different product niches as well as specific product sales and trends. It also is also very helpful to see what key words a competitor is ranking on better than you and how you can improve your listings.
Read full review
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
Read full review
Pros
Helium 10
  • Product sales history
  • Keyword research
  • Inventory Management
Read full review
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
Read full review
Cons
Helium 10
  • Sometimes product sales history is not avaible
  • Product sales data can not be separated from varieated listings
Read full review
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
Read full review
Likelihood to Renew
Helium 10
No answers on this topic
Similarweb LTD
I use it every single day and its essential to succeeding in my role
Read full review
Usability
Helium 10
No answers on this topic
Similarweb LTD
Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
Read full review
Support Rating
Helium 10
No answers on this topic
Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Implementation Rating
Helium 10
No answers on this topic
Similarweb LTD
We liked it, things can always be better
Read full review
Alternatives Considered
Helium 10
Helium 10 was recommended to me by a very successful Amazon seller and business owner so I did not do much looking. I know Jungle Scout is similarly priced and capable. I have someone in my network now that uses it. Sometimes I will ask them to run ASIN data for me when H10 is being inconsistent and it seems to be able to produce a good report for me.
Read full review
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
Read full review
Return on Investment
Helium 10
  • It has allowed us to identify new products to sell
  • It is lacking in some of its specific sales data
Read full review
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
Read full review
ScreenShots

Similarweb Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.