Item: Similarweb
Rating: 9
Author: Verified User

Overall Satisfaction with Similarweb

Use Cases and Deployment Scope

Similarweb's platform enables us to find the target audience for our brand or the company. It gives us a clear idea who should be our target as it has bifurcation available based on gender and age groups. Not only limited to that, Similarweb also gives us an idea about traffic share by country, which helps us to evaluate which country we are getting the most hits from.

Pros and Cons

Pros

Similarweb gives details about traffic share by country; therefore, it gives us a clear idea about traffic segregation on a country basis
Similarweb also gives us demographic data, which helps us analyze the users who are visiting the website and helps us determine our target audience
Recently, SimilarWeb has also introduced audience overlap data, which helps us to analyse shared unique visitors over time and the website's audience loyalty

Cons

There are a lot of functionalities that have been in beta for a long period of time
Desktop Demographics: Age (Traffic Share) and Desktop Demographics: Gender (Traffic Share) are not available on website. User has to access API sheet for the same
Similarly, Mobile Web Demographics: Age (Traffic Share)
Mobile Web Demographics: Gender (Traffic Share) are not available on website pull

Return on Investment

Similarweb has enabled us to find target audience easily, which has reduced our turn around time for the data-requests.
It also helped us get a paid search overview, through which we analysed our spending on ads.
It helped us analyze whether paid searches are giving us genuine clients or not.

Usability

Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.

Key Insights

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

Yes

Did implementation of Similarweb go as expected?

I wasn't involved with the implementation phase

Would you buy Similarweb again?

Yes

Other Software Used

Brandwatch, PitchBook, S&P Capital IQ, Refinitiv Workspace

Likelihood to Recommend

Similarweb has been really helpful whenever we are trying to access the demographics or visitors over time for a particualar period of time. It also has excellent coverage of traffic and engagement over time, which gives us a clear understanding of unique/repeated visitors, duration, pages per visit, bounce rate, etc. However, we recently encountered an issue related to a particular website where we were getting the data on the platform but on API sheet we were getting no values.

Similarweb Feature Ratings

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Similarweb | best bet to analyze web traffic data