Similarweb

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Similarweb
Score 8.4 out of 10
N/A
For marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.
$129
per month per user
Pricing
Similarweb
Editions & Modules
Sales Intelligence - Individual
$129
per month 1 user
Web Intelligence - Starter
$199
per month 1 user
Web Intelligence - Professional
$399
per month 1 user
Shopper Intelligence - Business
$25000
per year 5 users
Web Intelligence - Team
Custom
5 users
Web Intelligence - Enterprise
Custom
per year 10 users
Offerings
Pricing Offerings
Similarweb
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
No
Entry-level Setup FeeOptional
Additional DetailsThe Starter and Professional plans are available with monthly subscriptions, ideal for individuals or small teams. For larger organizations, the Team and Enterprise packages are customized annual solutions, tailored to specific goals and scale. These plans are for marketers, market researchers, and SEO/PPC teams looking to track competitors, uncover market trends, and benchmark performance.
More Pricing Information
Community Pulse
Similarweb
Considered Both Products
Similarweb
Chose Similarweb
Similarweb PRO gives holistic competitor analysis.
Chose Similarweb
We wanted specific data like how much competitors spends on linkedin, how much of our merchant receive international traffic, how much of our merchant universe lies with comeptitor, when does our competitor traffic drop typically etc for which found similarweb to be better tool …
Chose Similarweb
Similar web Pro for me it is a perfect work tool since it allows me to make my searches for possible clients much easier, simpler, and best of all faster, now, it not only shows me information about the prospective client but it also shows me a comparison with possible …
Chose Similarweb
Though these other products provide contact details on leads, it doesn't tell you anything about the relevance of their business.

This is where similarweb pro comes in!
Chose Similarweb
The ability to have the lion's share of data I need under one dashboard is a time-saver. Collating data from multiple places makes the process cumbersome. Similarweb solves this problem for me.
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Similarweb provides a more holistic approach to digital intelligence than Semrush or Ahrefs. While both Semrush and Ahrefs are great for SEO/Keyword analysis, they lack the robustness and additional intelligence that Similarweb provides
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Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels …
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Similarweb PRO has the best paid vs organic data splits, but data.ai gets more into the app front.
Chose Similarweb
I only used trial versions of other tools so my points might be not fair, but as far as I had the opportunity to check Similar Web Pro was better than the competition in terms of traffic verification, finding similar websites and other similar metrics. The only metric that I …
Chose Similarweb
Its a very user friendly tool which gives information very easily and accurately. Having other tools used in the past, SimilarWeb PRO is really good in terms of performance and reliability. It did meet our expectations in terms of key insights and performance parameters …
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None of the competitors have the depth of features nor the depth of data that Similarweb has.
Chose Similarweb
Similarweb as a free tool was helping us since ages, but after evaluating the different tools, we found Similarweb as cost effective and deep reporting and analysis tool. Similarweb helped us in getting deeper understanding with its reporting features and helped to go deeper in …
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I havent used any other products that are like Similarweb
Chose Similarweb
Similarweb PRO is by far the best all-in-one tool I have used, offering the most features within the most easy to use interface. While the other tools have benefits to each of them, SimilarWeb is all-in-one, allowing me to accomplish multiple goals across a variety of features …
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Semrush is great for keyword and link building research and analysis, but it's traffic estimates for websites can be quite inaccurate in comparison to Similarweb.
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Similarweb does everything the other tools do and more. Love that they are integrating with ZoomInfo to help with business development!
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Personally, none.
Chose Similarweb
They are different systems and they complement themselves pretty well.
Whereas Similar Web PRO is focused on the external side of the business, on the shopper and market behavior, Intellibrand focuses on digital shelf and execution INSIDE the platforms.
Therefore, this unique …
Chose Similarweb
Similarweb allows us to see traffic of key competitors in key markets, with traffic broken down monthly, overtime to see trends in the market and to allow us to see channel breakdown overtime. This helps us to assess our own tactics and to make smarter investments into key …
Chose Similarweb
I have used Semrush in my previous company for SEO and Comp analysis but SimilarWeb PRO is much user friendly and much more useful.
Chose Similarweb
The insight into the competitor sights is unmatched as Google Analytics doesn't allow this. The level of top level data you can receive from Analytics is in Similarweb but is taken one step further within Similarweb to show how it stacks up against others rather than auditing …
Features
Similarweb
SEO
Comparison of SEO features of Product A and Product B
Similarweb
7.9
13 Ratings
4% below category average
Keyword analysis7.913 Ratings
SERP ranking tracking7.09 Ratings
Competitive analysis8.812 Ratings
Market Research
Comparison of Market Research features of Product A and Product B
Similarweb
7.6
14 Ratings
14% below category average
Competitor Research8.614 Ratings
Competitor alerts8.18 Ratings
Market Insights and Reports7.35 Ratings
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Similarweb
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Score 9.2 out of 10
Enterprises
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All AlternativesView all alternatives
User Ratings
Similarweb
Likelihood to Recommend
8.2
(118 ratings)
Likelihood to Renew
9.1
(1 ratings)
Usability
7.3
(4 ratings)
Support Rating
6.8
(4 ratings)
Implementation Rating
8.2
(1 ratings)
User Testimonials
Similarweb
Likelihood to Recommend
Similarweb LTD
Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
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Pros
Similarweb LTD
  • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
  • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
  • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
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Cons
Similarweb LTD
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
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Likelihood to Renew
Similarweb LTD
I use it every single day and its essential to succeeding in my role
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Usability
Similarweb LTD
Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
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Support Rating
Similarweb LTD
Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
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Implementation Rating
Similarweb LTD
We liked it, things can always be better
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Alternatives Considered
Similarweb LTD
Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
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Return on Investment
Similarweb LTD
  • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
  • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
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ScreenShots

Similarweb Screenshots

Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.