TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Similarweb

    Score9.2 out of 10
    N/AFor marketing managers, Similarweb offers competitive analysis across websites and apps, offering insights into traffic sources, user engagement, and market trends. Beyond SEO, Similarweb supports overall digital performance, helping businesses benchmark against competitors and uncover growth opportunities across industries.

    $129

    per month per user

    Pricing
    Similarweb
    Editions & Modules
    Sales Intelligence - Starter
    $129
    per month
    AI Search Intelligence - AEO Intelligence
    $129
    per month
    Web Intelligence - Entrepreneurs - Competitive Intelligence
    $199
    per month
    AI Search Intelligence - AEO & SEO & Competitive Intel
    $399
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel & SEO & AEO
    $399
    per month
    AI Search Intelligence - AEO & SEO & Ads & Competitive Intel
    $649
    per month
    Web Intelligence - Entrepreneurs - Competitive Intel, SEO & AEO & Ads
    $649
    per month
    Stock Intelligence
    Contact Sales
    Retail Intelligence (for Brands or Retailer)
    Contact Sales
    App Intelligence
    Contact Sales
    Sales Intelligence - Business or Enterprise
    Custom
    Web Intelligence - Business & Enterprises
    Contact Sales
    Offerings
    Pricing Offerings
    Similarweb
    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeOptional
    Additional Details
    More Pricing Information
    Community Pulse
    Similarweb
    Considered Both Products
    Similarweb LTD
    Chose Similarweb
    Similarweb PRO gives holistic competitor analysis.
    Incentivized
    Chose Similarweb
    We wanted specific data like how much competitors spends on linkedin, how much of our merchant receive international traffic, how much of our merchant universe lies with comeptitor, when does our competitor traffic drop typically etc for which found similarweb to be better tool …
    Incentivized
    Chose Similarweb
    Similar web Pro for me it is a perfect work tool since it allows me to make my searches for possible clients much easier, simpler, and best of all faster, now, it not only shows me information about the prospective client but it also shows me a comparison with possible …
    Incentivized
    Chose Similarweb
    Though these other products provide contact details on leads, it doesn't tell you anything about the relevance of their business.

    This is where similarweb pro comes in!
    Incentivized
    Chose Similarweb
    The ability to have the lion's share of data I need under one dashboard is a time-saver. Collating data from multiple places makes the process cumbersome. Similarweb solves this problem for me.
    Incentivized
    Chose Similarweb
    Similarweb provides a more holistic approach to digital intelligence than Semrush or Ahrefs. While both Semrush and Ahrefs are great for SEO/Keyword analysis, they lack the robustness and additional intelligence that Similarweb provides
    Incentivized
    Chose Similarweb
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels …
    Incentivized
    Chose Similarweb
    Similarweb PRO has the best paid vs organic data splits, but data.ai gets more into the app front.
    Incentivized
    Chose Similarweb
    I only used trial versions of other tools so my points might be not fair, but as far as I had the opportunity to check Similar Web Pro was better than the competition in terms of traffic verification, finding similar websites and other similar metrics. The only metric that I …
    Incentivized
    Chose Similarweb
    None of the competitors have the depth of features nor the depth of data that Similarweb has.
    Incentivized
    Chose Similarweb
    Similarweb as a free tool was helping us since ages, but after evaluating the different tools, we found Similarweb as cost effective and deep reporting and analysis tool. Similarweb helped us in getting deeper understanding with its reporting features and helped to go deeper in …
    Incentivized
    Chose Similarweb
    I havent used any other products that are like Similarweb
    Incentivized
    Chose Similarweb
    Similarweb PRO is by far the best all-in-one tool I have used, offering the most features within the most easy to use interface. While the other tools have benefits to each of them, SimilarWeb is all-in-one, allowing me to accomplish multiple goals across a variety of features …
    Incentivized
    Chose Similarweb
    Similar web blows them out of the water.
    Incentivized
    Chose Similarweb
    We ultimately use both tools
    Incentivized
    Chose Similarweb
    Semrush is great for keyword and link building research and analysis, but it's traffic estimates for websites can be quite inaccurate in comparison to Similarweb.
    Incentivized
    Chose Similarweb
    Similarweb does everything the other tools do and more. Love that they are integrating with ZoomInfo to help with business development!
    Incentivized
    Chose Similarweb
    Personally, none.
    Incentivized
    Chose Similarweb
    They are different systems and they complement themselves pretty well.
    Whereas Similar Web PRO is focused on the external side of the business, on the shopper and market behavior, Intellibrand focuses on digital shelf and execution INSIDE the platforms.
    Therefore, this unique …
    Incentivized
    Chose Similarweb
    SimilarWeb Pro felt like better value for money because of its lower price and apparently more reliable data.
    Incentivized
    Chose Similarweb
    Similarweb allows us to see traffic of key competitors in key markets, with traffic broken down monthly, overtime to see trends in the market and to allow us to see channel breakdown overtime. This helps us to assess our own tactics and to make smarter investments into key …
    Incentivized
    Chose Similarweb
    I have used Semrush in my previous company for SEO and Comp analysis but SimilarWeb PRO is much user friendly and much more useful.
    Incentivized
    Chose Similarweb
    The insight into the competitor sights is unmatched as Google Analytics doesn't allow this. The level of top level data you can receive from Analytics is in Similarweb but is taken one step further within Similarweb to show how it stacks up against others rather than auditing …
    Incentivized
    Chose Similarweb
    Something that sets SimilarWeb apart from other products is the monthly calls and customer service to share information on how we can better use the features and describing new features.
    Incentivized
    Key User Insights
    Would buy again
    98%
    Would buy again
    106 Answers
    Delivers good value for the price
    95%
    Delivers good value for the price
    86 Answers
    Happy with the feature set
    97%
    Happy with the feature set
    105 Answers
    Lived up to sales and marketing promises
    99%
    Lived up to sales and marketing promises
    84 Answers
    Implementation went as expected
    99%
    Implementation went as expected
    83 Answers
    Features
    Similarweb
    SEO
    Comparison of SEO features of Similarweb
    Feature
    Similarweb
    8.0
    13 Ratings
    4% below category average
    Keyword analysis8.013 Ratings
    SERP ranking tracking7.29 Ratings
    Competitive analysis9.012 Ratings
    Market Research
    Comparison of Market Research features of Similarweb
    Feature
    Similarweb
    7.8
    14 Ratings
    13% below category average
    Competitor Research8.814 Ratings
    Competitor alerts8.68 Ratings
    Market Insights and Reports7.35 Ratings
    User Ratings
    Similarweb
    Likelihood to Recommend
    8.2
    (118 ratings)
    Likelihood to Renew
    9.1
    (1 ratings)
    Usability
    7.3
    (4 ratings)
    Support Rating
    6.8
    (4 ratings)
    Implementation Rating
    8.2
    (1 ratings)
    User Testimonials
    Similarweb
    Likelihood to Recommend
    Similarweb LTD
    Similarweb is our go-to tool for SEO research. We can identify high-value keywords, track our rankings, and monitor changes in our website's traffic. This data is invaluable for optimizing our content and ensuring we rank high on search engine results pages.
    Incentivized
    Read full review
    Pros
    Similarweb LTD
    • Competitive Analysis: Similarweb has provided us with a comprehensive toolkit for analyzing web traffic and audience behavior for various sports teams, leagues, and players. We can compare and contrast their online presence, helping us gain a competitive edge by understanding their digital strategies.
    • Sponsorship Decisions: Making informed sponsorship decisions is vital in sports. Similarweb assists us in evaluating potential sponsorships by providing insights into the online presence and reach of potential partners.
    • Audience Demographics: One of the standout features of Similarweb is its ability to provide detailed audience demographics. We can pinpoint the age groups, locations, and interests of online visitors, which is crucial for tailoring content, promotions, and sponsorship deals effectively.
    Incentivized
    Read full review
    Cons
    Similarweb LTD
    • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
    • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
    Incentivized
    Read full review
    Likelihood to Renew
    Similarweb LTD
    I use it every single day and its essential to succeeding in my role
    Incentivized
    Read full review
    Usability
    Similarweb LTD
    Similarweb is a very easy to use tool and gives us data on the go. It takes only a few clicks to get the relevant data. However, I have deducted 2 points as it only allows us to add 5 websites at a time on the platform, and data availability is only for the last 37 months.
    Incentivized
    Read full review
    Support Rating
    Similarweb LTD
    Support is just helpful and effective when you need them; we have only needed to contact them once about a misunderstanding while setting up our Market Analysis. Since we don't really contact them too often, it's hard to offer anything but a positive rating from the single positive experience we had with tech support.
    Incentivized
    Read full review
    Implementation Rating
    Similarweb LTD
    We liked it, things can always be better
    Incentivized
    Read full review
    Alternatives Considered
    Similarweb LTD
    Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance
    Incentivized
    Read full review
    Return on Investment
    Similarweb LTD
    • Boosting Organic Search Traffic: By leveraging the data and insights provided by Similarweb PRO, we have helped several businesses significantly improve their traffic from organic search. The platform's keyword research, competitor analysis, and market trend identification capabilities have enabled us to create tailored and effective SEO strategies for our clients, resulting in increased visibility and traffic growth.
    • Securing New Projects: Similarweb PRO's unique insights have given us a competitive edge in the consulting space, allowing us to secure projects by offering valuable information that other firms could not provide. Our ability to analyze competitors' strategies, track market trends, and assess marketing channel effectiveness using Similarweb PRO's data has made us stand out among other consulting firms, ultimately leading to new business opportunities and project wins.
    Incentivized
    Read full review
    ScreenShots

    Similarweb Screenshots

    Screenshot of an analysis of a competitors' traffic spikes and trends over time.Screenshot of an analysis that tracks market performance trends to stay aligned with consumer demand, spot shifts early, and keep a brand's strategy in sync with the market.Screenshot of search volume trend monitoring, used to gauge any website’s health, understand shifts in interest and activity, and stay ahead of emerging patterns.Screenshot of an analysis of audience overlap to understand user behavior across websites, uncover shared traffic and keywords, and identify where audiences intersect.Screenshot of keyword research, displaying how competitors use the keyword, spot hidden opportunities, and craft winning strategies to own it.