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Very powerful tool for preliminary PE diligence
June 30, 2023

Very powerful tool for preliminary PE diligence

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Similarweb PRO

As an investment professional, I use Similarweb PRO in for two main purposes: (i) to conduct diligence on companies and industries we're considering investing in; (ii) to help gain insights on and solve business problems for the companies we already own. The product is very helpful for assessing industry trends in real-time (e.g., reduced web traffic across companies in an industry showing there may be top-line softness) and competitive differentiation (e.g., one company has a much lower bounce rate or much higher organic search than it's competitors). It is also helpful for quickly understanding a company's consumer demographics from an outside-in perspective without spending money to conduct a survey yet.
  • Allows you to gain a quick understanding of a company or industry's customer demographics from an outside-in perspective without spending money to conduct a survey.
  • Help you form a thesis about how an industry or company may be performing by extrapolating traffic volume.
  • Quickly assess if a company is spending meaningful dollars on paid search or if there's a brand differentiation driving organic search.
  • Sometimes I find it takes time to find exactly where a certain analysis I had looked at previously is when I go to replicated. Website could be streamlined that way.
  • You can only compare 5 companies at a time on the website but often I'd like to compare more. You can always download the data to compare two different searches, but that adds time.
  • Traffic data overtime
  • Organic vs. paid search %s
  • Referring domains
  • Similarweb PRO has helped us gain conviction in industries or companies we're interested in early on and, conversely has helped us kill deals where see many negative indicators
  • Helped us give our portfolio companies insights into their own website performance vs. competitors

Do you think Similarweb delivers good value for the price?

Not sure

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Similarweb go as expected?

Yes

Would you buy Similarweb again?

Yes

S&P Capital IQ, PitchBook, Ahrefs
Overall, Similarweb PRO is a quick and easy way to gain outside-in perspectives on a company or industry without having to spend money for a survey or on industry-specific tools. It also helps when diving deeper on marketing related questions for companies where you do have inside information. The product is very helpful for understanding customer demographics, assessing industry trends in real-time (e.g., reduced web traffic across companies in an industry showing there may be top-line softness), and competitive differentiation (e.g., one company has a much lower bounce rate or much higher organic search than its competitors). It's a flexible tool and is overall very user-friendly. We've found it to be very accurate, but it ultimately is a tool I'd recommend for initial research and needs to be supported via surveys, third-party research or conversations with management, etc.