Item: Similarweb
Rating: 9
Author: Verified User

Use Cases and Deployment Scope

Similarweb PRO helps us to understand competitive benchmarking across any website in the world as well as understanding the marketing mix of which channel drives the best acquisition strategy in order to be more cost effective. Similarweb helps us with market and competitor analysis (understanding the landscape), SEO and acquisition (understanding how our competitors are acquiring users and optimising our strategy), and audience analysis (understanding our target audience). By addressing these business problems, SimilarWeb empowers businesses to make informed decisions, optimize their digital strategies, and stay competitive in the ever-evolving online landscape.

Pros and Cons

Competitive benchmarking
Acquisition breakdown
Marketing Mix
App Analytics
Keywords

More granularity on app data
Deeper conversion funnel analytics
Understanding audience behaviour
Acquisition optimisation through keyword and channel analysis

Most Important Features

Competitive benchmarking
Creating a group of websites
Marketing Mix/Acquisition Analysis

Return on Investment

Optimising efficiencies across paid UA spending
Understanding where customers are dropping off in the conversion funnel
Optimising marketing spend
Informing our SEO and content strategy

Alternatives Considered

data.ai

Whilst data.ai has strong app competitor intelligence data, Similarweb do a better job of showing the upstream and downstair behaviour across desktop and mobile web. Additionally, Similarweb's channel marketing mix goes deeper and allows us to understand a wider set of channels and be able to get a holistic understanding of our overall marketing strategy performance.

Key Insights

Do you think Similarweb delivers good value for the price?

Yes

Are you happy with Similarweb's feature set?

Yes

Did Similarweb live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Similarweb go as expected?

I wasn't involved with the implementation phase

Would you buy Similarweb again?

Yes

Other Software Used

Salesforce Lightning Platform, Heap, Amplitude Analytics

Likelihood to Recommend

Similarweb helps us to reveal the most effective tactics across each digital platform to ensure we stay cost effective and are utilising the right channels for our business. SimilarWeb help us to analyze the sources of website traffic, including organic search, paid advertising, social media, and referrals. This information enables us to optimize our acquisition strategies, allocate resources effectively, and identify new opportunities for reaching their target audience.

Similarweb Pro

Overall Satisfaction with Similarweb PRO