Help a Reporter Out (HARO), discontinued vs. Prowly

Help a Reporter Out (HARO) was (and today, HERO is) an incredibly valuable tool that effectively bridges the gap between journalists and PR practitioners, and it filled a need on both ends. A perfect solution to an ongoing industry problem. When I have a client that needs media coverage, and a lead is shared in the daily email that fits the client's expertise, it creates an opportunity that we may never have otherwise been able to identify.

Incentivized

Unlike other workflow management services, Prowly is generally more advanced when it comes to the process of modifying workflows according to the needs of the group, and therefore we recommend using it to work with large teams. This makes it easier to ensure that the right work is being done. Thanks to its editing facilities, it is also useful for press teams.

Incentivized

• Pushes PR opportunities right to your desktop several times a day
• Provides media opportunities for just about every industry and if you monitor it regularly, on just about every topic you can think of
• Provides an easy way to contact reporters with relevant information
• Media outlets are verified for you

Incentivized

• Prowly is a useful service in many areas that focus mostly on working remotely when it comes to groups, allowing to manage the workflow in the human resources area, or the management of these same workflows through manual configuration tools to focus on different departments.

Incentivized

• I've noticed that some queries are incredibly vague to the point where they could or could not apply to me. I feel like they should implement more strict parameters on what the query has to include.
• Sometimes the outlet is marked anonymous which is not beneficial at all to those who are browsing queries. I think the outlet should be required as that is a pretty essential piece of information to consider.
• I think they email slightly too often. My inbox gets flooded with HARO emails and I'm not able to go through all of them because they get buried. Maybe explore a new strategy to organize the huge amount of queries that get submitted every day.

Incentivized

• Several of the functions that Prowly allows us to implement regarding public relations do not allow us to properly distribute the information through various channels, as in the case of its integration with some social networks, with which we can not even make mentions, which would be positive to work better in the area of community management.

Incentivized

It takes only a few minutes to set up your account. Then, the rest is just checking the push emails, and responding to relevant queries.

Incentivized

They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.

Incentivized

• A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.

Incentivized

• If ROI is concerned, our group remains satisfied with the current earning capacity, so Prowly could turn out to be one of the software services with more guaranteed monetary benefits at different stages, depending mostly on the type of strategy we want to use to work with and the plan we choose.

Incentivized