TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Heymarket

    Score9.3 out of 10
    N/AHeymarket is a business text messaging software service from the company of the same name in San Francisco, for customer support, sales, and operations, that requires no installation by customers and supports SMS and Facebook messaging.

    $59

    per month

    MoEngage

    Score8.3 out of 10
    N/AMoEngage is an insights-led customer engagement platform, that empowers marketers and product owners with AI-driven insights and the ability to instantly turn those insights into cross-channel experiences.N/A
    Pricing
    HeymarketMoEngage
    Editions & Modules
    Standard
    $59
    per month
    Plus
    $119
    per month
    Pro
    $239
    per month
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    HeymarketMoEngage
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$1,000
    Additional Details——
    More Pricing Information
    Best Alternatives
    HeymarketMoEngage
    Small Businesses
    No answers on this topic
    Listrak
    Score10 out of 10
    Medium-sized Companies
    No answers on this topic
    Sailthru
    Score5.3 out of 10
    Enterprises
    No answers on this topic
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HeymarketMoEngage
    Likelihood to Recommend
    9.4
    (2 ratings)
    8.0
    (3 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    2.0
    (1 ratings)
    Usability
    9.4
    (2 ratings)
    6.0
    (1 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    User Testimonials
    HeymarketMoEngage
    Likelihood to Recommend
    Heymarket
    Having a shared inbox is crucial for us, we cover 7 days a week from a PST-EST time zone so the whole team always needs to have visibility on conversations at all times. We also enjoy the fact that most functions of Heymarket are simple to use and don't require us to loop in tech help
    Incentivized
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    MoEngage
    This is particularly well built for a scaled dynamic business like an edtech where you need to constantly push someone to complete their course and how MoEngage does this well is because they have their suite of AI to help you with retention and lifecycle campaigns
    Incentivized
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    Pros
    Heymarket
    • Sends personalized messages with tags and templates.
    • Automates routine communications like order updates or follow-ups.
    • Schedules messages to be sent at specific times.
    • Manages customer opt-ins/opt-outs to comply with current regulations.
    • Integrates with tools we use, like HelpScout.
    Incentivized
    Read full review
    MoEngage
    • Multi-channel campaign management
    • User journey
    • Analytics
    • Data Insights
    Incentivized
    Read full review
    Cons
    Heymarket
    • It could be easier to set up campaigns
    • Group texting is missing
    • Can duplicate users
    Incentivized
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    MoEngage
    • More complex use cases cannot be catered
    • MoEngage has bugs that hinder operations
    • Service level is quite bad when escalating issues
    • Scalability is not the best when taking on high growth usage
    Incentivized
    Read full review
    Likelihood to Renew
    Heymarket
    No answers on this topic
    MoEngage
    Considering the inability to scale and the bad service level provided by MoEngage not sure if the organization will continue with the renew
    Incentivized
    Read full review
    Usability
    Heymarket
    In my opinion, Heymarket is easy to use and has a nice, clean interface (much nicer than JustCall). The customization is nice and it is easy to create templates, schedule messages, send messages through API, etc. I cannot give it a 10 because, in my opinion, the mobile app is not very good, you cannot close API messages manually, and the Customer Service team lacks the ability to help without contacting management.
    Incentivized
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    MoEngage
    There is still area of improvement in UI since it's cluncky and there is a noticable lag as well
    Incentivized
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    Support Rating
    Heymarket
    No answers on this topic
    MoEngage
    It's good and mostly on-time support. But they have a lot of demand, hence at times, they take some time to get back to us. Overall, they know their game and most of the people we spoke with knew their domain very well.
    Incentivized
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    Alternatives Considered
    Heymarket
    Heymarket was easier to use and has had less errors than OpenPhone. While they do share many similar features (shared inbox, tagging users, simple to use) Heymarket has been a solid solution for us. I only wish we could also use it to make phone calls along side text messages
    Incentivized
    Read full review
    MoEngage
    These have nearly the same features, an almost 90% overlap. Pricing- and support-wise MoEngage is better. Also, it's good for both app and web, whereas CleverTap is mostly mobile-centric and WebEngage is web-centric.
    Incentivized
    Read full review
    Return on Investment
    Heymarket
    • Faster and more personalized responses, which improve customer experience.
    • Built-in opt-in/out management reduces the risk of non-compliance with regulations.
    • Inability to auto-close API messages results in a lot of lost time for CS as they have to manually close every message sent through API.
    • The cost, especially if we decide to send marketing messages, is rather high compared to other companies we have used.
    Incentivized
    Read full review
    MoEngage
    • Enables the team to focus on more events that could generate better results
    • Schedule with APIs allows more scalable operations
    • The bugs tend to block the overall operations from going well
    Incentivized
    Read full review
    ScreenShots

    MoEngage Screenshots

    Screenshot of Insights and action on the same screen - Once user data is analyzed, a new campaign can be started without going to a new tab/page.Screenshot of Predictive Segmentation based on RFM Analysis - In addition to user-defined segments, MoEngage comes with predictive segments based on RFM ( Recency, Frequency and Monetary) Analysis. This splits users into segments like 'Potential Loyalists' and 'About to Sleep', so relevant campaigns can be run to convert them.