TrustRadius: an HG Insights company

HG Insights Platform

Score9 out of 10

60 Reviews and Ratings

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What is HG Insights Platform?

The HG Insights platform provides a view into global industries, markets, and companies allowing users to identify the most valuable opportunities and build strategies to maximize revenue and accelerate growth.

Categories & Use Cases

Media

the welcome screen.
the HG Insights Opportunity Generator.
HG Insights' Market Analyzer, used to interactively explore and act on your total addressable market, competitive dynamics, and whitespace with speed and confidence.

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Key Features

Learn about the best (and worst!) features HG Insights Platform has to offer, as determined by TrustRadius' reviewers.
Based on 60 ratings of HG Insights Platform's features
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Top Performing Features

  • Industry-Specific Information

    The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

    Category average: 8.5

  • Company information

    Information about companies/accounts is available and high quality.

    Category average: 8.3

  • Market Insights and Reports

    Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

    Category average: 8.3

Areas for Improvement

  • Search Tools

    The quality and effectiveness of tools to help locate specific and relevant information within the platform

    Category average: 8.1

  • Competitor Research

    Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

    Category average: 7.9

Reviews

What users are saying about HG Insights Platform.
View all reviews

Evaluating the cybersecurity maturity, tech stack, spend potential and intent for both our clients and new prospective clients

Incentivized
Roger Conarroe
Sr. Pricing Analyst in Sales at Optiv Inc. (1001-5000 employees employees)

Use Cases and Deployment Scope

We primarily use the HG Insights Platform to evaluate the cybersecurity maturity, tech stack, spend potential and intent for both our clients and new prospective clients

Pros

  • Data has been quite reliable
  • usability of site is very easy
  • team has been very responsive when there are needs

Cons

  • we would love if we could drill down in more detail into security related spend and install data. Seems like there is good potential of this with the new TrustRadius relationship

Return on Investment

  • it is hard to quantify currently, but word on the street among sales team is positive
  • we are trying to tag new leads with a field indicating they are HG, but it is in process

Usability

Other Software Used

Salesforce Data Cloud, Microsoft Power BI

Unique features and easy to use

Incentivized
Ari RiceView profile
GTM Systems Analyst at Jama Software (201-500 employees employees)

Use Cases and Deployment Scope

The HG Insights Platform is helpful in researching leads and data enrichment for the accounts in our database. It has a unique feature that allows you to see the software stack for each company they have a profile on and follow softwares tagged with similar categories to your product. I also find it easy to use and integrate with our CRM.

Pros

  • Tech stack tracking
  • Ease of use
  • Integrations with our CRM

Cons

  • Connectivity to our marketing software
  • Ability to admin (create users, etc) independently
  • More robust enablement

Return on Investment

  • It is helpful for efficiency in a data cleaning project
  • It has a unique angle for demand generation
  • It improves the revenue operations flow

Usability

Alternatives Considered

Crunchbase, ZoomInfo Marketing and Demandbase One

Amazed by the HG Insights Platform

Incentivized
Regan DworaczykView profile
ISV Specialist in Sales at Google (10,001+ employees employees)

Use Cases and Deployment Scope

I am an ISV Specialist at Google and the HG Insights Platform has enabled me to dive into deeper insights with my ISVs while simultaneously helping me generate more valuable leads for my ISVs and for Google. On top of that, it has helped me save a lot of time in my day-to-day so that I can focus more on my ISVs and my actual responsibilities.

Pros

  • prioritizes "high-value" accounts
  • improves my ISV's sales campaigns
  • helps me understand my customers' competitive landscapes

Cons

  • insights on specific niche technologies can sometimes lag behind
  • customization options for dashboards are limited
  • high cost (it's free for me through work but I have heard this from others)

Return on Investment

  • More Google Sourced Opportunities
  • Increased sales team efficiency
  • More targeted sales campaigns

Usability

Alternatives Considered

LinkedIn Sales Navigator, Vector and Adobe Real-Time Customer Data Platform

Other Software Used

Vector, LinkedIn Sales Navigator

Exporting Competitive Data with HG Insights Platform

Incentivized
Ginette Tran
Audience Strategy & Data Operations Manager in Marketing at Splunk (10,001+ employees employees)

Use Cases and Deployment Scope

We are exporting Market data from the HG Insights Platform, based on product installs and regions, to answer the business question: which ones from our current accounts have competitive data?

Pros

  • Great interface, easy to use
  • Filter research is easy
  • Great scope of data

Cons

  • Export limited to 25K rows
  • Product catalog could be wider
  • Limited licenses

Return on Investment

  • Positive impact on Sales motions conversion
  • Positive impact on account competitive data
  • Negative impact on overall cost

Usability

Alternatives Considered

HQ revenue Market Intelligence

Other Software Used

ZoomInfo Sales

The HG Insights Platform for your data research needs

Incentivized
Timur SultanovView profile
Head of ISV Sales, Google Cloud EMEA in Sales at Google Cloud (501-1000 employees employees)

Use Cases and Deployment Scope

I think the HG Insights Platform is a great platform that we use to leverage information mainly around research of IT stack behind various companies. It allows us to identify which incumbent solutions they may already use that may require a modern stack upgrade or consolidation.

Pros

  • Easy way to use filters to drill down into particular geography etc.
  • Ability to cross reference multiple data sets
  • Great vizualisation tools to make information easier to digest

Cons

  • It would be great to see more AI supported personalization and recommendations
  • More frequent data refresh
  • More APIs so it can custom fit different applications

Usability

Other Software Used

Salesforce CMS, LinkedIn Sales Navigator

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