HiConversion vs. Klaviyo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HiConversion
Score 10.0 out of 10
N/A
HiConversion is an online optimization platform that allows you to test multiple changes to your website's look, feel, and functionality across multiple pages, segments, targeting rules, and devices. It then automatically displays the top performing versions of your site to each of these groups.N/A
Klaviyo
Score 8.6 out of 10
N/A
Klaviyo is a marketing automation platform that helps businesses to centralize and use every piece of their customer data. With Klaviyo, businesses can combine customer data with more than 350 native integrations to automate personalized email and SMS communications that make customers feel seen. From mom-and-pop shops to established companies, Klaviyo states businesses like Dermalogica, Living Proof, Solo Stove, Citizen Watches, and more than 143,000 other paying users leverage their platform…
$20
per month
Pricing
HiConversionKlaviyo
Editions & Modules
Community Edition
Sponsored Trial
Per website
Enterprise
Custom Quote
Based on revenue and traffic volume
No answers on this topic
Offerings
Pricing Offerings
HiConversionKlaviyo
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsPaid plans start at $20/month and include: 251 - 500 contacts 5,000 monthly email sends 150 SMS/MMS sending credits Applicable SMS carrier fees Mobile push notifications (free beta) Email and chat support Additional contacts, email and text sending credits, and service plans available to meet the needs of any size business. View all of our pricing and estimate your total cost of ownership at klaviyo.com/pricing
More Pricing Information
Community Pulse
HiConversionKlaviyo
Features
HiConversionKlaviyo
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
HiConversion
8.6
2 Ratings
3% above category average
Klaviyo
-
Ratings
a/b experiment testing9.02 Ratings00 Ratings
Split URL testing8.01 Ratings00 Ratings
Multivariate testing8.02 Ratings00 Ratings
Multi-page/funnel testing9.02 Ratings00 Ratings
Cross-browser testing9.02 Ratings00 Ratings
Mobile app testing8.01 Ratings00 Ratings
Test significance9.02 Ratings00 Ratings
Visual / WYSIWYG editor8.01 Ratings00 Ratings
Advanced code editor8.02 Ratings00 Ratings
Preview mode8.02 Ratings00 Ratings
Test duration calculator9.01 Ratings00 Ratings
Experiment scheduler9.01 Ratings00 Ratings
Experiment workflow and approval9.01 Ratings00 Ratings
Dynamic experiment activation9.01 Ratings00 Ratings
Client-side tests9.02 Ratings00 Ratings
Mutually exclusive tests8.01 Ratings00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
HiConversion
8.3
2 Ratings
5% below category average
Klaviyo
-
Ratings
Standard visitor segmentation8.01 Ratings00 Ratings
Behavioral visitor segmentation8.01 Ratings00 Ratings
Traffic allocation control9.02 Ratings00 Ratings
Website personalization8.02 Ratings00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
HiConversion
8.5
2 Ratings
2% below category average
Klaviyo
-
Ratings
Heatmap tool8.02 Ratings00 Ratings
Click analytics9.02 Ratings00 Ratings
Scroll maps8.01 Ratings00 Ratings
Form fill analysis8.01 Ratings00 Ratings
Conversion tracking9.02 Ratings00 Ratings
Goal tracking9.01 Ratings00 Ratings
Test reporting9.01 Ratings00 Ratings
Results segmentation9.02 Ratings00 Ratings
CSV export8.02 Ratings00 Ratings
Experiments results dashboard8.02 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HiConversion
-
Ratings
Klaviyo
8.3
106 Ratings
8% above category average
WYSIWYG email editor00 Ratings8.394 Ratings
Dynamic content00 Ratings8.499 Ratings
Ability to test dynamic content00 Ratings7.893 Ratings
Landing pages00 Ratings8.02 Ratings
A/B testing00 Ratings8.196 Ratings
Mobile optimization00 Ratings8.6102 Ratings
Email deliverability reporting00 Ratings8.3104 Ratings
List management00 Ratings8.6104 Ratings
Triggered drip sequences00 Ratings8.795 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HiConversion
-
Ratings
Klaviyo
7.8
80 Ratings
0% below category average
Lead nurturing automation00 Ratings7.878 Ratings
Lead scoring and grading00 Ratings7.631 Ratings
Data quality management00 Ratings7.938 Ratings
Automated sales alerts and tasks00 Ratings7.734 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HiConversion
-
Ratings
Klaviyo
8.1
23 Ratings
9% above category average
Calendaring00 Ratings8.123 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HiConversion
-
Ratings
Klaviyo
7.8
102 Ratings
6% above category average
Dashboards00 Ratings7.9102 Ratings
Standard reports00 Ratings7.999 Ratings
Custom reports00 Ratings7.760 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HiConversion
-
Ratings
Klaviyo
8.3
82 Ratings
11% above category average
API00 Ratings8.475 Ratings
Role-based workflow & approvals00 Ratings8.836 Ratings
Customizability00 Ratings7.852 Ratings
Integration with Salesforce.com00 Ratings8.212 Ratings
Third-party software integrations00 Ratings8.326 Ratings
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User Ratings
HiConversionKlaviyo
Likelihood to Recommend
10.0
(2 ratings)
8.8
(105 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(3 ratings)
Usability
-
(0 ratings)
8.0
(3 ratings)
Support Rating
-
(0 ratings)
9.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
HiConversionKlaviyo
Likelihood to Recommend
HiConversion
HiConversion is a great tool for checking your A/B landing pages and sales pages. With the click of a button, you can check your sales forecast page to see any text, images, pages, etc. which converts better. This is a great way to explore different ways of selling and see which one brings you the most sales. The interface is simple and easy to use.
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Klaviyo
Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
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Pros
HiConversion
  • Allow us to do A/B and multivariate testing of various treatments on our website. We can see how individual changes perform and how they perform in conjunction with other tests on the site.
  • Provide data to see where in the sales funnel there is room for improvement and how tiny incremental changes at each stage can have a dramatic affect on our total sales.
  • Using their years of experience and knowledge of industry best practices, they help come up with both UX and UI suggestions for us to test for our specific site, audience and use cases.
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Klaviyo
  • I have Integrated Klaviyo with my Website and with salesforce which works simultaneously. This integration is happened very easily as In klaviyo we have flows through which we can do automations and set webhook integration with no code activity.
  • Klaviyo helps me to measure the success of email campaigns.
  • Klaviyo helps me to automate the manual tasks with the helps Flows in it which is very easy to use as it has a very easy to understand user interface and no coding reuired.
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Cons
HiConversion
  • Nothing but Increase marketing to better explain the technology.
Read full review
Klaviyo
  • At times the platform isn't as intuitive as you would like. Take the time to be onboarded and play around in the platform to get the hang of things. Utilize Klaviyo's resources and attend their live training sessions to help navigate the platform and implement best practices they recommend.
  • Can be pricey depending on company and email list.
  • Customization is limited at times. The brand font we utilized on all branded content wasn't available through Klaviyo. Previously we would have to go through the back end to implement our branded font, import our font, or create content on another platform to utilize our font.
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Likelihood to Renew
HiConversion
No answers on this topic
Klaviyo
Klaviyo is simply a great solution for e-com email marketing & customer relationship management:
  1. User journey visibility: We can see our clients' customers on their individual user journeys (open email, site visits) to better understand and accommodate your customers.
  2. Flow automation: Creating automated emails that follow up with new leads, those who abandoned carts, purchased.
  3. Email design: So easy to use, and more friendly than some other visual builders that we've used.
  4. Metrics visibility: We can see our clients' metrics very easily and adjust efforts accordingly.
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Usability
HiConversion
No answers on this topic
Klaviyo
The only reason why I did not give it a 10/10 is that it cannot distinguish purchases that came through subscription recharges instead of purchases that were driven directly by email sends. Other than that, the automation qualities, design features, and segmentation options make this an incredible email platform, and I am very happy with it
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Support Rating
HiConversion
No answers on this topic
Klaviyo
Their support is always quick and we have recurring meetings with our advisor. they were great when we first started at walking us through the platform and helping us understand how to do the overall setup. They also have a wide variety of articles that cover must issues in a very clear manner that will get you out of a predicament really fast.
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Implementation Rating
HiConversion
No answers on this topic
Klaviyo
Don't cut corners, do it right the first time, if you take your time to build everything the way you want it then it will run itself. The platform will help you increase revenue as long as you use the tools it provides. Don't be scared to ask questions, the support team will help you get to the next level
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Alternatives Considered
HiConversion
We have not used or fully evaluated any competitors. Our free trial with HiConversion was enough to convince us to move forward with them. They platform will easily pay for itself
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Klaviyo
MailChimp was adequate for basic email marketing, but Klaviyo offers a far superior experience with its advanced segmentation, automated flows, and deep integration with Shopify. Klaviyo’s behavioral data analysis and A/B testing provide more precise targeting, while its robust reporting tools help us understand customer preferences better. Overall, Klaviyo’s features are more tailored to our needs, making it a more powerful and effective platform.
Read full review
Return on Investment
HiConversion
  • I was losing sales because I was not reaching out to all my potential customers, and HiConversion was able to help me improve my sales by using their test tool to create new predictive pages that work better.
  • The tool makes it easy to create pages, and the results are real-time, so I can see how I do and make changes in my campaigns as I go.
  • The tool was easy to get started with, and I see results, which is important to me.
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Klaviyo
  • we have grown our revenue significantly without increasing our spend. This is critical.
  • retention rate has gone up tremendously with specific campaigns and audience targeting
  • would love to personalize more but we are a small team and struggle to do as much as we could. It would be great to have an account manager who could make account based recommendations
Read full review
ScreenShots

Klaviyo Screenshots

Screenshot of Web forms to grow contact listsScreenshot of Personalized recommendations that resonateScreenshot of Smarter targeting. Deeper personalization.Screenshot of Display of how performance stacks up against peers