HitsLink vs. Optimal Workshop

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HitsLink
Score 9.0 out of 10
N/A
HitLinks is an inexpensive web analytics tools providing page view and unique visitor data to smaller site. Customers tend to be media sites with fairly simple analytics needs. The tools requires that some code be appended to all pages to be tracked, and does not offer any social media tracking.
$20
per month
Optimal Workshop
Score 8.4 out of 10
N/A
Optimal Workshop, a company in New Zealand, offers their suite of user research tools on a subscription basis, including the Treejack information architecture tool, OptimalSort card sorting test, Chalkmark first-click testing, and other tools.
$191
per month per user
Pricing
HitsLinkOptimal Workshop
Editions & Modules
10,000 Page Views
$19.95
25,000 Page Views
$24.95
50,000 Page Views
$29.95
Team
$191
per month per user
Individual
$208
per month per user
Offerings
Pricing Offerings
HitsLinkOptimal Workshop
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details—These prices are based per user, per month billed annually. For 10 users or more, please contact us directly for a quote.
More Pricing Information
Community Pulse
HitsLinkOptimal Workshop
Top Pros
Top Cons
Best Alternatives
HitsLinkOptimal Workshop
Small Businesses
StatCounter
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Score 9.0 out of 10
Smartlook
Smartlook
Score 8.5 out of 10
Medium-sized Companies
Siteimprove
Siteimprove
Score 8.7 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
Enterprises
Contentsquare
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Score 8.6 out of 10
Optimizely Web Experimentation
Optimizely Web Experimentation
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
HitsLinkOptimal Workshop
Likelihood to Recommend
9.0
(1 ratings)
7.7
(10 ratings)
Likelihood to Renew
9.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(1 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
8.9
(3 ratings)
User Testimonials
HitsLinkOptimal Workshop
Likelihood to Recommend
Net Applications
If you're looking for a comprehensive, user-friendly web analytics tool, you should definitely consider Hitslink. Before you subscribe to the software, take a test run on their Demo version of the site, as it behaves exactly like the full professional version. The biggest disadvantage is that Google+ registered users' search engine traffic data will be mostly (if not completely) blocked. However, this drawback is rarely a significant hindrance to analyzing your website's traffic, but it is something to be aware of.
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Optimal Workshop
Optimal Workshop is great for UX testing for those with a budget to do so. This may be a little on the expensive side for smaller businesses, but definitely not anything crazy expensive. The insights that you get out of these tests are invaluable and can be the difference between launching a site and succeeding/failing.
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Pros
Net Applications
  • View website traffic stats and trends in user-friendly charts, graphs, and lists.
  • Easily parses out website users by search engine, search term, geographic location, referral website, and other specific characteristics.
  • Shows which websites users are coming from, what pages on your site they've landed on and which ones they leave your site from.
  • Gives statistics on how long users are viewing specific pages, which allows for the analyzing of the effectiveness of each webpage on a website.
  • Easily view real-time as well as long-term traffic statistics
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Optimal Workshop
  • The user interface is quite user friendly
  • Variety of tests
  • Access and variety of help on how to run tests, as well as educational information on which tests to run for your use case
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Cons
Net Applications
  • Specific information such as search term and geographic location is blocked for users coming into your site through Google who are also signed into a Google+ account, making it increasingly more difficult to analyze trends as more and more people acquire Google+ accounts. This is part of Google's strategy to make companies pay them directly through their Google Analytics software, and it is working against services like Hitslink.
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Optimal Workshop
  • The recruitment panelists are not professional, nor do they take the tasks seriously. You are going to get a lot of bad data.
  • They are HQ'd outside the US and must have a small team because the customer service is the absolute WORST I've experienced in their industry.
  • They pride themselves on documentation, but when they fail to document something they blame the customer for the mistake.
  • There are way too many limitations with the tool after you launch, limited integrations, and poor survey questionnaire options. The tool itself is far too basic for most sites, especially B2B.
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Likelihood to Renew
Net Applications
Hitslink is as useful as it is user-friendly. I haven't seen another website analytics tool as comprehensive and at the same time straightforward as this service. The only downside of Hitslink is Google's blocking of information from its registered Google+ users to the software. As Google+ continues to reign in more of the population, I can see this being a significant problem for Hitslink to overcome. However, there is still a vast majority of search engine users whose actions are visible through Hitslink, and as long as this stays the case, the service will be an invaluable tool for website administrators.
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Optimal Workshop
No answers on this topic
Usability
Net Applications
The service is incredibly intuitive and very easy to learn. The only drawback is not having a mobile-optimized website to easily view website reports on the go. But on a PC or Mac, Hitslink is as user friendly as it gets. I have yet to see a navigation system on any SaaS website that makes a service that is this comprehensive seem so straight-forward.
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Optimal Workshop
Excellent and easy platform to use. Easy to onboard new members of the team. Easy to set up tests and follow number of participants performing the test. Easy to plug into other platforms to record participants. Excellent reporting. Easy to share reports with stakeholders. Easy to recruit through platform, however the quality of participants can be better.
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Support Rating
Net Applications
No answers on this topic
Optimal Workshop
The support has been good. No complaints. I have not needed to contact support more than 1-2 times when I was first getting set up, because the tools work well and are pretty straight forward. They do have good documentation
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Alternatives Considered
Net Applications
No answers on this topic
Optimal Workshop
For the price as it is very convenient for first-time beginners, its intuitiveness both for the one who is designing the activities and for those who have to interact with them. The fact that it collects and gathers the data into insights of the overall responses collected by all users.
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Return on Investment
Net Applications
  • Faster lead conversion
  • Improvement of the effectiveness of landing pages (and all webpages on our sites for that matter)
  • Increased employee efficiency by allowing us to make targeted changes to webpages in real time
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Optimal Workshop
  • Optimal Workshop has had a positive impact on investigating information architecture on several websites.
  • Optimal Workshop has helped investigated the labeling on several websites.
  • Optimal Workshop has also support in the investigation of UX in navigations.
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ScreenShots