Hootsuite Amplify vs. MobileMonkey

There needs to be a cost-benefit analysis to determine the value we are getting. Once we are able to see that the advocacy is resulting in sales/registration we can provide a more accurate score.

Incentivized

MobileMonkey would be great if you have a really strong social media presence and want to capitalize on people visiting your pages. It's great if you have a tech friendly audience who is not afraid to talk to a chatbot. If you have an audience where they might be uncomfortable or more of an "uptight" audience then it might not be fore you. It's also not great for heavy B2B if your focus is on high level targets as they're likely not logged in to Facebook at work. B2C is probably the best function for MobileMonkey, although it could be used to help field support messages.

Incentivized

• Consistent message
• Easy to use
• Mobile app

Incentivized

• For small businesses on zero budget - provides a free.
• A Facebook group community with peers and experts helping each other.

Incentivized

• Provide a better, more integrated experience into the corporate ecosystem
• Customizable gamification options

Incentivized

• Terrible marketing ethics!
• 6am phone calls to my cell trying to up-sell me
• Spam galore! I have replied more than 5 times to be unsubscribed, yet they still spam me

Unsure whether cost justifies the purchase, or whether Hootsuite as an entire product line will continue to meet our needs

Incentivized

MobileMonkey support is second to none when you have a paid plan. Always willing to help and make your life a lot easier when you're facing any technical difficulties or frustrations. When I was on the free plan, I found plenty of useful resources that helped me solve my problems, and I could still contact support for help.

Incentivized

Equal but part of Hootsuite which we were already using

Incentivized

MobileMonkey is a lot less expensive than both Olark and Drift. We chose MobileMonkey because we were hoping the familiar interface and integration between social and the website would drive more interest which would lead to conversion and revenue. It's more of a chatbot than Intercom in that Intercom is really good for customer support, but MM is a nice way to get people interested by sharing high level data through a conversation that doesn't require a real person. However, Olark, Drift, and Intercom all integrate with the major CRMs and marketing automation platforms which gives them a real edge over MobileMonkey at this time.

Incentivized

• It has helped bring awareness to key business priorities

Incentivized

• It has become a quick sunk-cost due to the amount of time I had to spend ignoring/blocking their unsolicited marketing/communication attempts.