Monkeying around with MobileMonkey
December 17, 2018

Monkeying around with MobileMonkey

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with MobileMonkey

We're using MobileMonkey to engage users across our website and on our Facebook page. It's only monitored and used by the marketing team directly. We are trying to solve the engagement problem with our website - getting more people to engage, convert, and become customers. Especially within a services industry where people are not just buying a flat product, the sales cycle can be longer, it can take more to get people to raise their hand and especially as we move toward this customer driven approach, giving them the ability to easily raise their hand is key.
  • Mobile onkey is fun on your facebook page - it delivers customizable chats to people based on what you put in and segments you build
  • MobileMonkey can be placed on your website and not just your facebook page, which makes it a 2-1 product
  • It uses Facebook software which everyone is familiar with as a basis to the platform, making it really easy to visitors to use.
  • Integrations for lead gen -- right now there are no native integrations so while I can have the "semi AI" chat bot, I can't do a lot with the information it gathers from a prospect natively. I can try to use 3rd party integrations but it doesn't connect otherwise.
  • It ONLY uses Facebook messenger -- that means if someone is on your site and they're not logged into Facebook, they won't see the chatbot at all -- there is no backup
  • The reporting is pretty minimal, and it doesn't plug into anything else because of the lack of integrations.
  • MobileMonkey has brought in no extra leads or engagement, so the monthly cost we've spent has not been recouped.
  • MobileMonkey is relatively easy to set up and install, so the up front investment is minimal
  • MobileMonkey has not had a measurable impact on conversion.
  • Olark, Drift and Intercom
MobileMonkey is a lot less expensive than both Olark and Drift. We chose MobileMonkey because we were hoping the familiar interface and integration between social and the website would drive more interest which would lead to conversion and revenue. It's more of a chatbot than Intercom in that Intercom is really good for customer support, but MM is a nice way to get people interested by sharing high level data through a conversation that doesn't require a real person. However, Olark, Drift, and Intercom all integrate with the major CRMs and marketing automation platforms which gives them a real edge over MobileMonkey at this time.
MobileMonkey would be great if you have a really strong social media presence and want to capitalize on people visiting your pages. It's great if you have a tech friendly audience who is not afraid to talk to a chatbot. If you have an audience where they might be uncomfortable or more of an "uptight" audience then it might not be fore you. It's also not great for heavy B2B if your focus is on high level targets as they're likely not logged in to Facebook at work. B2C is probably the best function for MobileMonkey, although it could be used to help field support messages.