HubSpot Content Hub vs. RWS Tridion Sites

If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.

Incentivized

Love the product and I really like how we use it for public sites. The only negative aspect is that it is just hard to find Tridion devs that understand the tool, grasp .net, react, and understand the blueprint, etc.

• Asset control is super easy if your willing to create folder structures that make sense
• Drag and drop building elements are great, even if you create custom blocks
• control of domains and how they link into your main system is super easy

Incentivized

• Makes it easy to spin up a new site quickly
• Allows for numerous users to work on the same site without conflicting with each other's changes
• Allows you to unpublish changes or revert to old versions if you make a mistake
• Allows you to time publishing actions (for example, you can set it to happen overnight)

Incentivized

• Although you can integrate it with Google Analytics, there is still a significant difference between what each tells you about [a] number of visitors to a given page, etc.
• There's a lot to the program and it's not always intuitive where to go for a feature. Though the help center and academy are good and usually have the answers, having to look things up isn't.
• It's expensive.

Incentivized

• Tridion is complicated in enough ways that it makes it difficult to train new users. Therefore, we have to limit the number of people with access to the system since we have not yet implemented Workflow.
• When something goes wrong (items fail to publish, or there is unexpected behavior with components), there is little explanation provided that would point us in the right direction to troubleshoot. As a result, content Authors and Editors have to frequently ask for IT assistance.

I don't think we justify the amount of usage we have of CMS Hub professional. We might discontinue it to save some bucks. But if we ever need an extensive solution, we'll come back to it, as we already other products of Hubspot (Sales Hub, Reporting, Automations)

Incentivized

I am giving this a semi-high rating because we have already got Tridion up and running and we are still in the process of moving the sites over to Tridion. It is unlikely we will be moving things to a new CMS AGAIN in the near future as the cost to get Tridion was high.

HubSpot CMS HUB is well-rounded and brings a robust list of capabilities while maintaining an ease-of-use that beginners can engage. HubSpot is by far the best at doing this among the half-dozen or so CMS platforms I've used in my 20+ years experience. It turns glorified business card websites into purposeful marketing machines that become a key part of a marketing strategy rather than a complicated and frustrating mess.

Incentivized

The editor user interface is very user friendly and in-site editing makes simple updates fast and easy. The extensibility of Tridion is a big plus and the ability to add our own options into the default Tridion interface helps us integrate with external systems. Finally, the user permissions and security system helps us deploy it within our large organization.

As of now we didn't face any application errors and unplanned outages.

Incentivized

Yes the pages load fastly and this tool is pretty good in integration with other tools like zapier, calendly and so on.

Incentivized

They are always there to help in any way possible. Our account manager works out any situations we may encounter during business hours

Incentivized

Pretty easy and resources available at fingertips.

Incentivized

Yes, recreation of landing pages, forms and email templates.

Incentivized

We have about 10 seats that were needed. Wanted a sales platform that had good status and reputation. HubSpot was the best choice for me given Salesforce not being the best in the past. Price was appealing and our team liked the overlay. Other options do not provide the same ability with data

Incentivized

It is a nuclear missile compared to the other handguns and knives on the market today. But it also requires nuclear technicians and expertise that a handgun doesn't require. Do you need to decimate your competition and you have the investment capabilities necessary to put a nuclear missile into the sky? Then definitely do it. Especially if you need a very good multi-lingual blueprint provider like Tridion.

Incentivized

Because it aligns with our goals and streamlined all the hubspot at one place.

Incentivized

• When I was using it I couldn't see the direct return on investment since I was only seeing web development.
• Practicality when creating articles and content
• Efficiency when creating landing pages, basically content and interactions, but no return on investment in money.
• Cuando lo estuve usando no pude ver el retorno de inversión directa ya que solo veía desarrollo web
• Practicidad al momento de crear artículos y contenido
• Eficiencia al momento de crear landings, basicamente contenido e interacciones pero no retorno de inversion en dinero

Incentivized

• SDL is a very complex system. Creating custom components by external vendors turned out to be expensive.
• The learning curve is very slow, so training takes a lot of time and cost.
• The revamped corporate site looks clean, modern, and is mobile-friendly.

Incentivized