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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    HubSpot CRM

    Score8.4 out of 10
    N/AHubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. Through harnessing the power of carefully crafted sales, marketing, customer service, content management, and operations tools, the software aims to make it easy to unify team strategy and drive conversion. Additionally, the software allows users to connect with over 875 integration apps, APIs, and solutions partners to create a customizable user experience that suits the way teams work.…

    $0

    Per Month [Unlimited Users]

    Node.io (discontinued)

    Score9 out of 10
    N/ANode.io was a sales intelligence platform, providing access to correlative insights and "cloned" ideal customers built upon Node's database of companies and individuals, acted upon by AI. Node.io was acquired by SugarCRM August 2020, to bolster the company's CX capabilities and predictive insights. Node.io is no longer available standalone.N/A
    Pricing
    HubSpot CRMNode.io (discontinued)
    Editions & Modules
    Free Forever
    $0
    Per Month [Unlimited Users]
    CRM Bundle
    $50
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    HubSpot CRMNode.io (discontinued)
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    HubSpot CRMNode.io (discontinued)
    Considered Both Products
    HubSpot
    Chose HubSpot CRM
    I like HubSpot the best because it aligns all of my Sales, Marketing, and Customer Success teams in one system, under one shared database.
    Incentivized
    Chose HubSpot CRM
    HubSpot is a CRM platform that provides all of its features within a single system - a single source of truth for businesses looking to deepen their relationships with their customers.

    • In contrast, Marketo struggles in usability. Their tools are powerful, yes, but it often …
    Incentivized
    Chose HubSpot CRM
    It is better than all of them and to start out it is free so great for any company starting out and things can be added along the way
    Incentivized
    Discontinued Products
    No answer on this topic
    Key User Insights
    Would buy again
    97%
    Would buy again
    1607 Answers
    No answers on this topic
    Delivers good value for the price
    97%
    Delivers good value for the price
    1204 Answers
    No answers on this topic
    Happy with the feature set
    97%
    Happy with the feature set
    1617 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    98%
    Lived up to sales and marketing promises
    1040 Answers
    No answers on this topic
    Implementation went as expected
    94%
    Implementation went as expected
    1010 Answers
    No answers on this topic
    Features
    HubSpot CRMNode.io (discontinued)
    Sales Force Automation
    Comparison of Sales Force Automation features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    8.0
    1716 Ratings
    2% above category average
    Node.io (discontinued)
    -
    Ratings
    Customer data management / contact management8.91661 Ratings00 Ratings
    Workflow management8.41631 Ratings00 Ratings
    Territory management4.9184 Ratings00 Ratings
    Opportunity management8.41563 Ratings00 Ratings
    Integration with email client (e.g., Outlook or Gmail)8.71680 Ratings00 Ratings
    Contract management7.9185 Ratings00 Ratings
    Quote & order management7.81152 Ratings00 Ratings
    Interaction tracking8.81623 Ratings00 Ratings
    Channel / partner relationship management8.2186 Ratings00 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    8.0
    1157 Ratings
    4% above category average
    Node.io (discontinued)
    -
    Ratings
    Case management8.31085 Ratings00 Ratings
    Call center management7.7927 Ratings00 Ratings
    Help desk management8.1993 Ratings00 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    8.9
    1513 Ratings
    14% above category average
    Node.io (discontinued)
    -
    Ratings
    Lead management8.91439 Ratings00 Ratings
    Email marketing8.91452 Ratings00 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    8.1
    1567 Ratings
    5% above category average
    Node.io (discontinued)
    -
    Ratings
    Task management8.31510 Ratings00 Ratings
    Billing and invoicing management7.8804 Ratings00 Ratings
    Reporting8.31403 Ratings00 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    8.2
    1538 Ratings
    7% above category average
    Node.io (discontinued)
    -
    Ratings
    Forecasting8.01220 Ratings00 Ratings
    Pipeline visualization8.51475 Ratings00 Ratings
    Customizable reports8.31432 Ratings00 Ratings
    Customization
    Comparison of Customization features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    8.0
    1470 Ratings
    5% above category average
    Node.io (discontinued)
    -
    Ratings
    Custom fields8.81450 Ratings00 Ratings
    Custom objects8.71269 Ratings00 Ratings
    Scripting environment6.3132 Ratings00 Ratings
    API for custom integration8.41045 Ratings00 Ratings
    Security
    Comparison of Security features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    9.0
    1430 Ratings
    7% above category average
    Node.io (discontinued)
    -
    Ratings
    Single sign-on capability9.01295 Ratings00 Ratings
    Role-based user permissions9.01374 Ratings00 Ratings
    Social CRM
    Comparison of Social CRM features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    8.0
    984 Ratings
    6% above category average
    Node.io (discontinued)
    -
    Ratings
    Social data8.0972 Ratings00 Ratings
    Social engagement8.1960 Ratings00 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    8.1
    1102 Ratings
    7% above category average
    Node.io (discontinued)
    -
    Ratings
    Marketing automation8.41104 Ratings00 Ratings
    Compensation management7.8728 Ratings00 Ratings
    Platform
    Comparison of Platform features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    7.9
    1293 Ratings
    4% above category average
    Node.io (discontinued)
    -
    Ratings
    Mobile access7.91302 Ratings00 Ratings
    Prospecting
    Comparison of Prospecting features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    -
    Ratings
    Node.io (discontinued)
    8.2
    1 Ratings
    6% above category average
    Advanced search00 Ratings8.01 Ratings
    Identification of new leads00 Ratings9.01 Ratings
    List quality00 Ratings6.01 Ratings
    List upload/download00 Ratings6.01 Ratings
    Ideal customer targeting00 Ratings10.01 Ratings
    Load time/data access00 Ratings10.01 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    -
    Ratings
    Node.io (discontinued)
    9.0
    1 Ratings
    15% above category average
    Contact information00 Ratings8.01 Ratings
    Company information00 Ratings10.01 Ratings
    Industry information00 Ratings9.01 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    -
    Ratings
    Node.io (discontinued)
    7.7
    1 Ratings
    3% above category average
    Lead qualification process00 Ratings7.01 Ratings
    Smart lists and recommendations00 Ratings10.01 Ratings
    Salesforce integration00 Ratings10.01 Ratings
    Alerts and reminders00 Ratings8.01 Ratings
    Data hygiene00 Ratings5.01 Ratings
    Tags00 Ratings9.01 Ratings
    Filters and segmentation00 Ratings5.01 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of HubSpot CRM and Node.io (discontinued)
    Feature
    HubSpot CRM
    -
    Ratings
    Node.io (discontinued)
    10.0
    1 Ratings
    29% above category average
    Sales email templates00 Ratings10.01 Ratings
    Append emails to records00 Ratings10.01 Ratings
    Best Alternatives
    HubSpot CRMNode.io (discontinued)
    Small Businesses
    Salesflare
    Score10 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Kintone
    Score9.7 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Oracle Sales
    Score8.9 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    HubSpot CRMNode.io (discontinued)
    Likelihood to Recommend
    8.6
    (1771 ratings)
    9.0
    (2 ratings)
    Likelihood to Renew
    9.9
    (32 ratings)
    -
    (0 ratings)
    Usability
    8.4
    (1619 ratings)
    -
    (0 ratings)
    Availability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Performance
    6.4
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    10.0
    (25 ratings)
    -
    (0 ratings)
    Implementation Rating
    7.3
    (9 ratings)
    -
    (0 ratings)
    Configurability
    4.5
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    5.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    7.3
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    HubSpot CRMNode.io (discontinued)
    Likelihood to Recommend
    HubSpot
    I think HubSpot CRM is really worth it for small to large organizations who have at least 5 sales people. You really get more use out of the program the larger your sales team is. HubSpot CRM is such a robust program it does take time to learn and you need to be prepared to scale with it for years. You will be better at utilizing it after year 2 than year 1 for sure.
    Incentivized
    Read full review
    Discontinued Products
    Earlier this week, we had a mishap where a client's birth certificate went missing while being transferred between departments. This could have been disastrous for both our employees and the client, but Sugar allowed for quick detective work that let us track the document's passage between specific employees, and the item was located and returned!
    Incentivized
    Read full review
    Pros
    HubSpot
    • With a unified workflow, we can effortlessly update contact records, generate sales deals, and dispatch personalized marketing emails.
    • With Breeze AI, I can easily automate tasks by giving it the proper prompt. It doesn’t generate random text. It helps in managing tasks.
    Incentivized
    Read full review
    Discontinued Products
    • Customer profile and sales analyst features provide relevant information for sales calls.
    • Node allows me to bring more vendors and more contacts in, allowing me to expand lists and connect with more accurate contacts.
    • Node's collaborative nature is very appreciated when they keep on asking for feedback for improvement.
    Incentivized
    Read full review
    Cons
    HubSpot
    • The mobile app could be better. It is fine for quick updates or checking something on the go, but it feels limited compared to the desktop version.
    • In my time of using Hubspot, the dashboard UI has changed twice I think, and it certainly isn't helpful when you're trying to get used a new view entirely.
    • I have observed HubSpot CRM sometimes has issues with large lists, and shows incorrect number on the list page versus the detail page.
    • Search can be improved, because sometimes it misbehaves or doesn't show what is expected.
    Incentivized
    Read full review
    Discontinued Products
    • More focus on the display of scanned documents
    • Easier recall and presentation of scanned documents
    • Lag times between entering an Action and seeing it appear
    Incentivized
    Read full review
    Likelihood to Renew
    HubSpot
    Thus far, our company has found HubSpot CRM to be a reliable service that serves its purpose well: a centralized business contacts database, accessible remotely, with a simple and visually-pleasing interface. Issues are non-existent or resolved quickly, and when the service is experiencing interruptions, notifications and/or updates are sent regularly.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Usability
    HubSpot
    There is a steep learning curve with HubSpot compared to more rigid Client/Case Management APIs. The platform's openness can be overwhelming to navigate and to teach to those who are technologically challenged. Once you learn the navigation and the tools needed to complete tasks, it becomes easier. There was a lot of clutter on the navigation menu. If your subscription doesn't give you access to a tool, you should be able to deactivate it or remove it from the navigation, which could reduce the platform's overwhelming nature.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Support Rating
    HubSpot
    Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Implementation Rating
    HubSpot
    If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
    Incentivized
    Read full review
    Discontinued Products
    No answers on this topic
    Alternatives Considered
    HubSpot
    Our team and senior managers deemed these products worth reviewing and requested that every team assess them, enabling our company to make an informed decision about the software to purchase. Everybody checked, and a survey was conducted among all those employees. We received the most votes for HubSpot CRM, as most employees preferred it.
    Incentivized
    Read full review
    Discontinued Products
    Node excels when it comes to lead intelligence like account-level and market insights. Its lead management module gives better segmentation and account identification. It is a good choice for mid-size companies (50-1000 employees) and their quality of support is very satisfactory. Its searchable data gives accurate results and its ease of integration with Salesforce is an added advantage over its competitors.
    Incentivized
    Read full review
    Return on Investment
    HubSpot
    • When the decision came to explore a platform that would migrate our data and leave the transition as seamless as I would like to see more native options for automation possible, a number of products were suggested. Once we saw HubSpot CRM we knew it was for us. My division were the trial usage group...which has led to enterprise adoption and we couldn't be happier.
    • I wish I could say that the support team has been awesome... but we haven't needed to utilize them, which is a testimony in its own right. The couple of minor issues we had were largely user education issues and were quickly handled.
    • The commitment the entire HubSpot team has for, not just their clients, but anyone in business that is open to learn resonates with everything they do. I subscribed to their blog and the free resources they deliver is truly amazing and they deserve kudos.
    Incentivized
    Read full review
    Discontinued Products
    • Our company has increased profits 20% from last year after implementing Sugar
    • Our transfer to largely remote work has been hugely simplified by Sugar
    • Despite an industry-wide "pandemic slump", the ease of use brought by Sugar has allowed us to remain a major player in tax assistance even as other companies have struggled
    Incentivized
    Read full review
    ScreenShots

    HubSpot CRM Screenshots

    Screenshot of Store, track, manage, and report on the deals (sometimes referred to as “opportunities”) your sales team is working.Screenshot of Our contact record enables your team to record and retrieve information on anyone your business interacts with, helping everyone to stay on the same page.Screenshot of The product library gives you visibility into the goods and services you sell, then associates them with individual deals. With products, you can easily track what you're selling to your customers and from what channels.