Hull CDP (discontinued) vs. Phone.com

Hull is definitely the leading CDP for the small to mid-sized business in which the marketing team wants or needs to have a fair amount of autonomy from engineering, or when it's unrealistic or cost-prohibitive to use internal engineering resources to maintain the marketing database. It's also a great choice for companies who are trying to bring newer and smaller best-of-breed elements into place in their marketing--enabling you to sync customer data records to CTAs/ Chat scenarios/ Email Service Providers, or any type of 3rd party campaign tools. It's probably not the best fit for companies trying to stay in a larger Marketing Cloud Ecosystem, e.g. Adobe/ Oracle.

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Phone.com is a no-brainer. The cost savings over a POTS or in-house PBX system are tremendous. The affordability added on top of the easy to use and deploy features make Phone.com the best choice. Phone.com is well-suited for situations where you need other-than-standard call holding, call routing, and other similar advanced call features.

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• Slack integration - we revolve around slack as our central comm hub and having our customer information surfaceable is just gold.
• Making back-end data easy to read and digest - there is a lot of data that gets generated by our customers and it's impossible to sift through without Hull consolidating that information for us.
• Customer support - we have only had a couple issues in the many months using Hull and it's always been a quick resolution. They use Slack to support BTW which I love.

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• Customer service and live chat are amazing
• Simple, straight forward
• Easy to setup
• Affordable

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• Needs a deduplication engine
• Needs to be able to perform bulk and automated data cleansing (unified data is messy)
• Needs to integrate with more tools
• Needs to be able to be tailored to different use cases, such as a retail/ecommerce use case, with RFM metrics

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• Phone.com has been excellent with support and I can not think of any areas for improvement with regards to that
• Phone.com could provide more graphical assistance when programming call routing. A visual indication of the flow of a call should be presented and would come in handy when planning out difficult ques/call routes

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We had initially identified Segment as a solution due to the number of integrations they supported. The problem is that with Segment we would have still had to build and maintain a database along with query tools. Overall Hull emerged as a better starting point for us

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• Positive: No longer asking engineering for customer activity data
• Positive: Allowing additional data integrations for where our customer activity data can be seen

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• Reduced cost and improved our efficiency - all reps love it.

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info