IBM InfoSphere Information Server vs. Lytics

Information Server is extremely useful to replace manual developments that require a lot of coding effort. It significantly increases the productivity of the initial development and the future maintenance of the processes since it has a visual development environment with self-documentation.

Not a unified audience database but for segmenting for programmatic advertising [Lytics is] excellent[.] It is an identity / email driven database[.] Does not combine users into one master record[.] Excellent built-in scoring mechanisms which I use regularly to isolate most engaged users[.]

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• IIS best for ETL ,not ELT , and many and diffrent source systems.
• It also can process big data , unstuctured data
• It is not only DWH , you can use infosphere for analys and see the bigger architecture of your OLTP systems

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Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• Analytics: it's easy to obtain and understand.
• Usability: the database is intuitive and easy to learn.
• Targeting: you can easily reach your target audience.

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

• I would be nice to have a new web development environment for DataStage.
• Connectivity Packs such as Pack for SAP Application are a little pricey.
• It is confusing for new developers the possibility of developing jobs using different execution engines such as Parallel or Server.

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• Uptime.
• Monitoring
• Relational-table-like functionality

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• Scale of implementation
• IBM techsupport

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A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info

DataStage is more robust and stable than ODI The ability to perform complex transformations or implement business rules is much more developed in DS

We evaluated 5-8 CDP's and picked Lytics[.]

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Invited by the Vendor

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• Productivity of the development of integration processes.
• Better documentation and governance.
• Reduce training costs of various technologies.

• Positive: Customers are retained through another outlet.
• Positive ROI: we've made a lot of money using the program.
• Positive: We're using Lytics targeting with email integrations to reach specific subscribers in ways we never thought possible.

Incentivized

Independently Invited by TrustRadius

A de minimis incentive was given to thank the reviewer for their time. The incentive was not used to bias or drive a particular response, nor was the incentive contingent on a positive endorsement. More Info