IBM Watson Explorer vs. Yext

The Watson Explorer is great because it potentially replaces a meriad of other low-level analytics products that we would need to use for data analytics and data mining. WEX isn't really suitable much beyond doing text and data analytics and performing machine learning, so if your team doesn't really have a use-case that fits all of these categories, it is worth looking at an alternative.

Incentivized

We have multiple branch locations throughout our market area. It's very challenging to manage the web listings for each location, with a large volume of listings across numerous platforms for each of those locations. Yext significantly reduces the workload by allowing me to make a single update and Yext automatically pushes the notifications across the other platforms

Incentivized

• Free to try - It's possible to use most of the useful features of Watson Explore on their trial/demo accounts.
• Super well-designed data analytics tool - Most of the tools and features of the explorer are really useful, and truly help you fully understand the depth of any format of textual data.
• Extensive sources compatibility - WEX can retrieve data from a large range of sources, and the compatibility there is quite good as well.

Incentivized

• Yext is very, very user-friendly and easy to use.
• Yext provides information within the portal on how you can enhance your listings as well as how you can fix any issues with your listings that may exist.
• Yext's dedicated account managers can help you with any issues that may arise. For example our location pin on Apple Maps was wrong on one of our clinic listings and our Yext account manager reached out directly to Apple support and fixed the issue.

Incentivized

• Support is just OK, like most of the other IBM Watson products. The setup/integration is really hands-on, but it's also problematic because support later may take a considerable amount of time.
• UI could still use a little more improvement - part of the administration and sources dashboards are hard to navigate.
• The Application Builder is a great part of the product, but hard to learn/understand - this is where we needed the most support from IBM and tutorials/documentation.

Incentivized

• Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
• Annual contracts limit flexibility for smaller companies
• The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation

Incentivized

Yext is pretty easy and straightforward to utilize out of the box. While I work for a digital marketing agency, and this is second nature to me at this point, I do believe the average SMB owner with zero digital marketing experience could be a proficient Yext user within 1 hour or so of usage. It's easy

Incentivized

Have been very impressed with the support we receive from Yext. I always feel I am listened to and if I have any problems or concerns they are quickly addressed. I have multiple ways to obtain support, either technical or strategic support, and they are responsive. I couldn't ask for more.

Incentivized

Google Cloud offers a Natural Language product, but it is just an API. This API doesn't offer the useful visualizations of relations, analytics, and graphs that IBM Watson Explorer offers on their interface. For this reason, we chose to go with IBM WEX. For later stages of our production, we decided to use Google's NLP API because we found that it was quick to integrate into production after studying data and developing models using IBM WEX.

Incentivized

We initially chose Yext because it provided the greatest control for our multiple listings. Plus, it had access to the most publishers. However, when evaluating Synup we were very impressed. You would not go wrong to choose either!

Incentivized

• Positive - Trial/demo period. This was really useful for us to figure out what features of WEX we liked most and how difficult it would be to integrate WEX into our workflow.
• Negative - On-boarding was long and almost always requires support from IBM support, unlike most other products this advanced.
• Positive - WEX replaced a large selection of alternative products we would have to use for the same functionality, and having all of that function in one place was definitely helpful.

Incentivized

• Consistency in business listing management - without Yext, we would surely have more inconsistencies with our business address across the web. This can lead to poor communication to our customers, and potentially lost business if we lose trust as a reputable business.
• Yext saves me hours of legwork to manage numerous web listing platforms individually.

Incentivized