A Powerful, Industry-Leading Platform That May Not Be Right for Everyone
July 23, 2020

A Powerful, Industry-Leading Platform That May Not Be Right for Everyone

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Yext

Our digital marketing team utilizes Yext for unified listings and review management, and it has helped improve efficiency and ensure that all of our client data is correct, up-to-date, and on the most important sites.

Pros

  • Efficient management of online listings and citations
  • Duplicate citation suppression
  • Customer support and training
  • Relatively easy-to-use knowledge graph

Cons

  • Cost. This platform offers a lot of powerful features, but it has an expensive barrier to entry.
  • Annual contracts limit flexibility for smaller companies
  • The biggest drawback is that you need to keep your subscription active or listings/citation data will revert back to what it was pre-Yext implementation
  • For our use case, it was too expensive to have a positive ROI
  • It has definitely increased efficiency and client satisfaction in terms of listing accuracy and speed of going live
Moz Local is a primary alternative to this platform. And while it's not nearly as powerful, customizable, or wide-reaching as Yext, its price point is probably more appropriate for smaller businesses/agencies.
Yext has excellent, responsive support teams. I wish they had better live chat support options, but no real complaints here.

Do you think Yext delivers good value for the price?

No

Are you happy with Yext's feature set?

Yes

Did Yext live up to sales and marketing promises?

Yes

Did implementation of Yext go as expected?

Yes

Would you buy Yext again?

No

For larger companies with multiple businesses and larger budgets, Yext absolutely makes sense. And its options for healthcare-related companies also make it a no-brainer for those types of organizations. For smaller agencies and businesses, the annual contracts and price point may make it prohibitive.

Comments

More Reviews of Yext

  1. Home
  2. Digital Experience Platforms (DXP)
  3. Yext Reviews
  4. User Review of Yext